Luiz Guilherme Brandão

Marketing Manager, Android Consumer, LATAM at Google

São Paulo, São Paulo, Brasil Informações de contato
+ de 500 conexões

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Sobre

WIP Marketer.

Atividades

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Experiência

  • Google

    Google

    9 anos 11 meses

    • Gráfico Google

      Marketing Manager, Android Consumer, LATAM

      Google

      - o momento 8 meses

      Brazil

    • Gráfico Google

      Marketing Strategy and Operations Manager - LATAM & Canada

      Google

      - 6 anos 8 meses

      São Paulo Area, Brazil

    • Gráfico Google

      Product Marketing Manager: Primer

      Google

      - 7 meses

      New York, United States

      g.co/primer

    • Gráfico Google

      Ads Product Marketing Manager - Long Tail

      Google

      - 2 anos 3 meses

      São Paulo, Brazil

  • Gráfico PepsiCo

    Brand Manager

    PepsiCo

    - 1 ano

    São Paulo Area, Brazil

    Toddynho (#1 favorite kids brand): media campaign, visual identity system, brand book.
    Consumer activities focused on POS, trade channels, on & off-line media, OOH and FanPage.
    Junta Que Dá - Cross category promotion, being Toddynho #1 SKU in code registration.
    Portfolio innovation/extension focused on existing versions evolution.

  • The Coca-Cola Company

    The Coca-Cola Company

    3 anos 4 meses

    • Gráfico The Coca-Cola Company

      Juices Jr Brand Manager

      The Coca-Cola Company

      - 2 anos 4 meses

      Rio de Janeiro Area, Brazil

      Media campaign, global visual identity (new logo) deployment and new brand book.
      Del Valle Mais 2011 ('Receita & Árvore do Carinho') & 2012 ('Mistura') Campaigns: POS, on & off-line media, OOH and FanPage (6-fold increase on fan base).
      Laranja Caseira Campaign 2012: "Café-da-Manhã", pay TV and POS launched in BR and AR.
      Portfolio innovation/extension: new bottles and sizes, flavors, versions and sub-brands.
      25% in volume growth (vs PY), increasing distribution and brand health…

      Media campaign, global visual identity (new logo) deployment and new brand book.
      Del Valle Mais 2011 ('Receita & Árvore do Carinho') & 2012 ('Mistura') Campaigns: POS, on & off-line media, OOH and FanPage (6-fold increase on fan base).
      Laranja Caseira Campaign 2012: "Café-da-Manhã", pay TV and POS launched in BR and AR.
      Portfolio innovation/extension: new bottles and sizes, flavors, versions and sub-brands.
      25% in volume growth (vs PY), increasing distribution and brand health attributes.
      Case Del Valle in LATAM: Building a Caring Juice Brand – Top #2 Marketing and Commercial Excellence Awards 2011/ Building One Juices Brand in Latin America 2012.

    • Gráfico The Coca-Cola Company

      Trainee - Operations & Marketing Flavors SSD

      The Coca-Cola Company

      - 1 ano 1 mês

      Rio de Janeiro Area, Brazil

      Fanta & Schweppes: launched a new refillable PET bottle with TV campaign and POS material.
      Development of new activation kit for HORECA channel and Schweppes including new VIS & Diageo partnership for improvement on KA execution.
      The best gross margin of company's soft drinks: portfolio management on Schweppes.
      Lead executional improvement by pushing bottling system to adopt correct POS material.
      Long term strategy to secure media assets on cities related to Big Events (FWC…

      Fanta & Schweppes: launched a new refillable PET bottle with TV campaign and POS material.
      Development of new activation kit for HORECA channel and Schweppes including new VIS & Diageo partnership for improvement on KA execution.
      The best gross margin of company's soft drinks: portfolio management on Schweppes.
      Lead executional improvement by pushing bottling system to adopt correct POS material.
      Long term strategy to secure media assets on cities related to Big Events (FWC, Olympics).

  • Gráfico Grupo Abril

    Trainee

    Grupo Abril

    - 1 ano 7 meses

    São Paulo Area, Brazil

    Market Potential study for publications: Horoscope, cooking, collecting albums, cards and imported magazines. BSC tool development for Veja magazine operation
    Launched a kids album by using a new sampling tool, reaching +13% of sales
    Licensing contract negotiations for kid’s segment with Disney
    Project for supply chain and commercial redesign of educational books at Abril Educação.

  • Gráfico Elektro

    Strategic Planning Intern

    Elektro

    - 5 meses

    Campinas Area, Brazil

    Weekly performance report to HQs and senior stakeholders

  • Gráfico Procter & Gamble

    Logistics and Trade Intern

    Procter & Gamble

    - 1 ano 2 meses

    São Paulo Area, Brazil

    Member of multifunctional team to support SAP migration to a global platform.
    Lead University Team (UNICAMP) for intern recruitment, applying a global case competition for innovative solutions.

  • Gráfico AIESEC

    VP XD

    AIESEC

    - 3 anos

    Responsible for ICX and OGX activities.

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