Fernando Cirne

Unlock the full potential of your promotions by supercharging your targeting efforts. Here is how to do it 👇 This slideshow explores multiple data-driven strategies and technologies that enable narrowing your targeting efforts down to the user level, enabling precise personalization, enhancing conversion rates, and eventually boosting promotional ROI 💵 Dive into these actionable insights and change your targeting strategy for better results 📈 #retailpromotions #ai #chatbots #retailinnovation #retailtech

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😫Tired of seeing your customers opt out of push notifications? Push notifications are now a key part of modern marketing, allowing businesses to engage and inform their users directly. However, if users find these notifications annoying or irrelevant, they will opt out and possibly never return.👋 In today's blog post, we'll explore why users turn off notifications and offer practical tips to help reduce opt-out rates and improve customer engagement. Click the link below to learn more!➡️ #pushnotifications #customerengagement #marketing #optimizeconversionrate

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Consumers shopping across online AND offline channels have a 30% higher LTV. And if your rewards program is effective across multiple channels, you can boost that number even more. It's on you to create a program that meets customers no matter where they are, with high-converting push notifications driving your messaging. So, what's step #1? Choose Novel, and build a branded Wallet Pass. 

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In their latest hands-on tutorial, Luís Roque and Rafael Guedes show how we can deploy a Bayesian framework for effective marketing mix modeling (MMM) and ROAS projections.

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Sales Led Growth or Marketing/Product Lead Growth? Use this framework by First Round Capital to craft your strategy 👇 Visuals by Elon SalfatiSales Led Growth or Marketing/Product Lead Growth? Use this framework by First Round Capital to craft your strategy 👇 Thanks Guillermo Flor Visuals by Elon Salfati

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Here’s how you can use market feedback to achieve product-market fit: 𝐒𝐭𝐞𝐩 𝟏: 𝐈𝐝𝐞𝐧𝐭𝐢𝐟𝐲 𝐊𝐞𝐲 𝐌𝐞𝐭𝐫𝐢𝐜𝐬 📊 - Track customer satisfaction and retention. - Metrics should relate closely to your core value proposition. 𝐒𝐭𝐞𝐩 𝟐: 𝐆𝐚𝐭𝐡𝐞𝐫 𝐔𝐬𝐞𝐫 𝐅𝐞𝐞𝐝𝐛𝐚𝐜𝐤 🗣️ - Engage in conversations to understand motivations and blockers. - User feedback guides product evolution. 𝐒𝐭𝐞𝐩 𝟑: 𝐀𝐥𝐢𝐠𝐧 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐬 𝐰𝐢𝐭𝐡 𝐃𝐚𝐭𝐚 🎯 - Prioritize high-value features based on data. - Focus on enhancing user experience and driving key metrics. - Ensure features align with your strategy, ignoring distractions. 𝐒𝐭𝐞𝐩 𝟒: 𝐂𝐨𝐧𝐭𝐢𝐧𝐮𝐨𝐮𝐬 𝐈𝐭𝐞𝐫𝐚𝐭𝐢𝐨𝐧 🔁 - Repeat steps regularly. Product-market fit is an iterative journey. Success awaits! 💪

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💫 Expanding Horizons: Leveraging the North America & Brazil Unified Account for eCommerce Growth 📊 🟠 Explore how the new North America & Brazil Unified Account - https://buff.ly/4b4lrb6 offers eCommerce sellers streamlined management and expanded market opportunities across Amazon's platforms in the US, Canada, Mexico, and Brazil. Here are the key points relevant to eCommerce sellers regarding the North America & Brazil Unified Account expansion: 🟡 Expansion Opportunities: Eligible sellers with North America Unified Accounts can now expand their listings to Brazil, allowing the sale of seller-fulfilled orders or remote fulfillment with FBA. 🟡 Unified Account Benefits: The North America & Brazil Unified Account provides the convenience of managing listings and orders across Amazon.com, Amazon.ca, Amazon.com.mx, and Amazon.com.br through a single Seller Central interface. 🟡 Inventory Management: 🔹Global SKU: This allows inventory to be shared across all four marketplaces (US, Canada, Mexico, Brazil). The inventory count remains constant across these marketplaces, not cumulative. 🔹Store-specific SKU: Manages inventory separately for each store, essential for tailored inventory and pricing strategies per region. 🟡 Fulfillment Options: 🔹Self-fulfilled orders should use a Global SKU to maintain consistent inventory levels across all platforms. 🔹FBA requires store-specific SKUs, with inventory managed in local fulfillment centers. FBA in Brazil is specifically limited to sellers registered in Brazil. 🟡 Subscription and Financials: The monthly subscription for the Unified Account is equivalent to USD $39.99, with the benefit of receiving payments in local currency through the Amazon Currency Converter for sellers. 🟡 Technical Note: When using flat files to upload inventory data, it's crucial to ensure the 'Inventory avails' column is accurately filled to prevent unintentional listing of zero available units. 🟠 This expansion offers significant opportunities for growth and streamlined operations across the American and Brazilian markets. It's important for our strategies to adapt to these changes to optimize our presence and sales in these regions. ⬇️ Tap the link to read more about this update! ✨ https://buff.ly/3IOR4tz #amazon #sellercentral #amazonseller #amazonsellers #amazonfba #amazonbusiness #VendorCentral #amazonnews #dailyamazonnews

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A quick overview of #CompetitorAnalysis on the Publer App: ✅ Track your competitors ✅ Get valuable insights ✅ Stay updated Anywhere, anytime. 🏃‍♂️📲

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Ready to boost your click-through rates? 🚀 Discover the power of effective Calls-To-Action with our latest post! We’re breaking down the 5 most common types of CTAs to help you craft compelling messages that convert. Whether you're looking to increase sales, gain subscribers, or drive engagement, we've got the tips you need. Get more CTA examples by using the link provided here👉 https://lnkd.in/e7JCGEDn #CorkboardConcepts #MarketingTips #CTA #CommonCTATypes

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Account-Based Marketing for Mobile SDK Developers Download the PLAYBOOK to learn about: → Account-Based Marketing (#ABM) → The Five Pillars of Effective ABM → ABM for Mobile SDK Developers → 42matters’ ABM Solutions for SDK Developers → How to Use 42matters to Build an Audience for ABM https://lnkd.in/dix5Cryk

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🌟 Coming Soon: The SaaS Product Metrics - 2024 Benchmark Report 🌟 🔗 Dive deep into the latest industry benchmarks: - Average Activation Rate - Onboarding Checklist Completion Rate - User Stickiness/Retention Rate - Time to Value (Activation) - Core Feature Adoption Rate - Month 1 Retention Rate - Average NPS 🚀 Sign up now for early access and stay ahead with insights from top SaaS influencers like Marty Cagan, Dan Olsen, and more. Don't miss out on reshaping your strategy with first-party data! 👉 Sign up now: https://lnkd.in/ez3Uyp4p #useractivation #productmanagement #productbenchmarks #adoption #nps #ttv

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Delve into how AI systems enhance customer satisfaction by offering personalized shopping experiences based on user habits and history, along with a look at implementation challenges and ethical data use.

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Is your CDP holding you back? 🤔 For years, businesses have struggled to turn customer data into tangible value. Packaged CDPs created silos, while Composable CDPs left data quality in the hands of users. But now, there's a new era of CDP: the Lakehouse CDP. 🌟 Amperity's Lakehouse CDP obliterates data silos, automates identity resolution, and delivers enriched data to any tool in your stack. No more headaches, no more wasted time. Don't settle for outdated CDP solutions. Embrace the future with a Lakehouse CDP and watch your customer data finally deliver the value you've been dreaming of. 🚀 https://lnkd.in/gepVd3FR #CDP #DataTransformation #CustomerInsights #LakehouseCDP #CustomerData

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#Personalization can improve revenues by 5%-15% and enhance marketing spend efficiency by 10% to 30%. 🚀 Today’s consumers expect tailored experience and brands must understand the key attributes of using personalization techniques.  In this ebook, discover the advanced techniques, emerging trends that have become the norm in 2024 and also explore different industry use cases.  Learn more: https://lnkd.in/gwQ4uN2M #DigitalStrategy #DigitalExperience #CXStrategy #Personalization #AltudoInsights

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Get to know any product using pirate metrics: 🎣 Acquisition - How to get users to your product 🚀 Activation - How to get users to make that first key interaction 💖 Retention - How to get users to return to your product 💰Revenue - How to monetise your proposition Referral - How to get users to tell others about your product 🗣️ Referral - How to get users to tell others about your product Here’s how we get the most out of pirate metrics, and combine them with story maps and OKRs

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Report: Generative AI bots can be easily influenced by users

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Are you a Founder who is struggling to nail down her brand's value proposition? Let us talk about Miro In today’s digital world, having an engaging landing page is crucial for driving conversions. That’s where Miro, an online whiteboard platform, comes in. We use Miro to run interactive sessions where we gather real-time feedback from participants and refine key elements of our landing pages. In our latest resource series, we dive into how Miro helps us organize our ideas visually, get instant feedback, and make quick improvements. No more endless notes and confusing feedback—everything is clear and streamlined. These collaborative sessions give us valuable insights and help us better understand our target audience. If you’re looking to sharpen your brand’s value proposition and create landing pages that truly connect with your audience, click on the link in comments. #Miro #ValueProp #ValueProposition #Founder #Poocho #OnlineTools #CollaborativeTools #justpoocho #userresearch #Consumerresearch #qualitativeresearch #BrandStrategy #DigitalMarketing #UserExperience #UX #Realtimefeedback #VisualPlatform

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