Christiane Silva Pinto

Companies that prioritize their team's wellness foster happier, more engaged, and ultimately more productive environments. This isn't just a theory; it's a principle we've witnessed drive success firsthand at Gympass. 🌟 Read more in Fortune’s CHRO Daily Newsletter as our Chief People Officer, Lívia de Bastos Martini breaks down how Gympass has doubled satisfaction, skyrocketed engagement, and decreased voluntary turnover by making wellbeing a priority: https://lnkd.in/dQQpRT2C. #CorporateWellbeing 💼🏋️‍♂️

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#MeetTheEditorialTeam 🎉 Every Wednesday, I am sharing a short interview with one of our amazing team members. Today let's meet Guilherme Odri, Senior Managing Editor based in São Paulo, Brazil. /// Can you share your journey to LinkedIn and describe your role and daily responsibilities? What's been your proudest moment here? /// I've been on LinkedIn since January 2016, when you decided to believe my "fibs" and hired me as your associate editor. That's over eight years, longer than any relationship I've ever had. Wow, I'm feeling reflective now... Anyway, today I lead the Editorial and Community Management team, coordinating a fantastic group of eleven editors dedicated to bringing our members the news and insights they need to navigate their professional lives as smoothly as possible. I'm really proud to have played a big role in building this team in Brazil... I truly believe in our product and think that Brazil's long-suffering workforce can really benefit from our team's efforts. /// What's one interesting thing about you that isn't on your LinkedIn profile? /// I'm a frustrated musician. I play the guitar, bass, keyboard, ukulele, guitalele, melodica, bongo, xylophone... all badly, but well enough to spend more money on these toys than I should. The upside is I'm in a band with my dad, which is kind of cute, I guess! /// What do you enjoy most about your work? /// I remember our interview when you asked if I adapt quickly to changes, and I said that one of my greatest strengths is my restlessness. I can't even count all the things I've done here — and that really feeds my professional soul. There's no standing still, and you can't help but learn new things every day at this company. /// What are the most valuable lessons you've learned in your career so far? /// Be kind, assume good intentions, and keep your heart and mind wide open! Technical skills are important, but at the end of the day, what really matters are the relationships you build throughout your career. I also think it's important — and I know it's not easy — to find a balance between your professional and personal life. One good thing that took me a while to realize is that it's possible to make friends at work. True friends. You get to meet inspiring minds and learn from those with more experience. I guess my final piece of advice would be: be less cynical! Well, maybe that's a personal note... Is this therapy??? /// What advice would you give someone aspiring to work in this intersection of tech and journalism? /// Be quick, surround yourself with good references, never stop being curious, and never stop experimenting. Journalism hasn't changed, but now we have more tools to do the job. Go study these new tools. Study data, study spreadsheets, study prompts, study AI, study project management... Be flexible and adaptable. My favorite poem by the Spanish poet Antonio Machado says, "Caminante, no hay camino. Se hace el camino al andar"

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Today Gympass officially becomes Wellhub. Rebranding is a strategic change pivotal to evolution and growth strategy. By aligning its name and actions with the products offered, the brand steps ahead making clear the company is up to its mission. Here's an overview on some past popular rebrands: https://lnkd.in/d64pCKGh #branding #brandstrategy #products

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In my experience with working with job seekers of both genders, I must admit that there are clear differences in the way that men and women approach this task. As it is stressful for anyone to change, we carry our stress differently due to cultural and gender roles. Here is a snippet of a story. We are 50-50 ish , gentlemen! 😊😊😊😊 #womensrights #mentorship #newsflash #positiveperspective

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COMING FROM OUTSIDE TREATED AS AN INSIDER How I started my global career in Brazil #2culturewomen #bpoc #womenintoleadership On my 3rd journey to Brazil I really wanted to make it happen -> meeting Women and their organizations in Brazil. And I did. The backstory: My first trip throughout the country was motivated by music, dancing and Capoeira. Alas, I had met only few women. Deceiving for someone, who was working with women's learning and female NGOs in Germany. So my second trip began with a research. And actually I found several women's groups in my target cities of Rio and Salvador. Despite many attempts to meet them in person later, again it didn't work out. *The reasons for this you might read in a later article about intercultural differences. The third time, in December 1989, I traveled with support. Maria from Chile had made a personal contact to Thaís from Rio. Inside the women's foundation FAS in which I was a founding member. This time I traveled well prepared. And I didn't want to come empty-handed, as northerners often do in the South. My present? Since photography has been my passion already then and my Portuguese was at least good enough for presentations .... I developed a slide story about 'Hamburg Women on the move' for my audience in Brazil. . Shortly afterwards in Rio: representatives of 9 women's NGOs came into a small office on the 4th floor during their lunch break. My slide story then gave rise to some smiles and lots of exchanges. For more, read my article from 1993, see link in comments. * Days later, I was asked to show my slides to other women's groups, in the evening under palm trees and an aqueduct, my dream location! The slide show had become a real door opener. I was invited to private leisure activities as well as to various groups and their meetings. Being asked questions, to giving my opinion or recommendations. Surprisingly I felt included as if I were a belonging member.   And soon it led me to consulting NGOs professionally. Which began with funding and co-organizing an international Women's conference on 'Procreation and Environment' in Rio. Where I met hundreds of competent female NGO Leaders especially from the Global South. That was more than impressive and it became my personal turnaround   Coming back to Germany was like a culture shock. Seeing and feeling how men and women w/outside cultures were being treated here: mostly ignored, mistrusted or even excluded. For me it turned into motivation and then a challenge to train intercultural Learning for international professionals and their executives. Working with diverse teams and Inclusion of Expats became later tasks. That's how my global career had begun. Coaching 2Culture Women in/to Leadership now feels like closing a circle.

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It's really important to me that as an organization we stay on top and pushing along with how to do things better. Today our very own Head of AI Fabricio Q held a charla :) on Ingeniería de prompts para reclutadores. For me the better equipped my teams are at managing and helping clients and internal processes will ideally lead to strong growth. Any amazing prompts that my fellow recruiters o reclutadores using to maximize their time and success?

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Since expanding PepsiCo’s Racial Equality Journey in Brazil, we are proud of the strides our partners are making to help dismantle systemic barriers in Black and Native American communities. One such initiative is Pretahub - a platform focused a platform focused on Black economic empowerment and the preservation of African diaspora culture, founded by Adriana Barbosa. With support from the PepsiCo Foundation, PretaHub has flourished as a social organization, creating a market for Black entrepreneurs in fields like architecture, fashion, gastronomy, tourism, gaming, and technology. Read more about how Adriana has helped to create a more equitable market for Black entrepreneurs in Brazil via TIME below. http://spr.ly/6043brCH3

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What does it take to build successful technical teams in #LatinAmerica? Context is key! According to Etsy's Deborah Dana and PayPal’s Duarte Rodrigo Mendonça, having increased employee engagement and a better context of a candidate’s background can ensure a thorough hiring process and team structuring. Catch a glimpse of our recent webinar for more stellar insights! ⬇️

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Why your social media strategy needs to be TRULY connected to the business as a whole 🕯️🤔 I recently started working with Sophie Bellin to upgrade Drunk on Decor ® social media in order to drive more sales, raise awareness to their message and build a truly engaged community. So far, this reinforced two thoughts I stick by in my work as a social media professional: 1️⃣ You need to take the business goals into account, otherwise social media will do NOTHING: - Sophie had just decided to close the e-commerce for some time when we started, which meant I needed to build a strategy solely focused on selling the remaining stock for NOW 🔜 THEN redirect the whole ship ⛵️ to fulfil the new directions and goals for the brand when the e-commerce opens again. 2️⃣ As a social media professional, it’s more beneficial for both parts if you act as PARTNERS: - You need your client’s business to be working properly to effectively run social media strategies 🤝 your client needs social media working effectively to help achieve their business goals. - The social media strategy needs to be integrated into a well defined marketing strategy, which means taking into account other marketing channels such as website and blog, email marketing, SEO, public relations, TV, paid media and so on. No social media strategy and management can happen without a thorough analysis and understanding of your client’s business, their current customers, their target audience, current metrics, previous marketing actions, goals for the future and much more. This also allows me to be much more confident when designing a strategy and excited to be having new ideas that bring value to my client. We’re partners, not puppets. We grow together, not separate! 🤓🧡 #socialmediamanager #socialmediastrategy #digitalmarketing

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#GoodNews posts #optimism: (source: Future Crunch): How a small city in #Brazil managed to get every child reading - https://lnkd.in/eEW55pUf In 2001, 40% of Grade 3 students in #Sobral could not read a single word. To improve literacy, authorities initiated a series of reforms, and within 12 years, Sobral went from being ranked 1,366th to first among Brazil’s municipalities for education quality, for both primary and lower secondary education.

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🚀 Excited to share this insightful article: "How Tech Companies Can Retain Female Talent and Elevate Them to Leadership Positions." In a fast-evolving industry, retaining and empowering women is crucial for innovation and growth. The article highlights strategies for creating inclusive environments and fostering leadership opportunities. Let’s continue the conversation on how we can collectively support women in tech! 💪 #WomenInTech #Leadership #DiversityInTech

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Why hire talent in #LatinAmerica? How can I validate the skills of talent in Latin America? These are questions that many clients have asked me since I started as CEO at Roca Alliances. Coincidentally, this week I came across a statistic that blew my mind: Brazil is home to the largest population of Java developers in the world, and it's no wonder this country has at least 21 unicorns... I am a firm believer that Latin America has talent that can compete on a global scale, and Brazil is not the only standout case. Countries like Mexico, Colombia, and Argentina are emerging as leading technological centers in the region, with an abundance of talent in fields such as software engineering, digital marketing, and business management. Hiring talent in Latin America not only provides access to highly skilled professionals but can also offer significant competitive advantages. Cultural and linguistic proximity, along with competitive labor costs, make this region an attractive option for companies looking to expand their operations in the Latin American market. At Roca Alliances, we specialize in connecting US companies with the right talent in Latin America. We use a rigorous selection and evaluation process to ensure that our clients obtain the best available talent, with proven skills and relevant experience. We have vetted talent. In which realm of expertise are you looking to hire your next candidate? #crossborderteams #javadevelopers #latinamerica #staffaugmentation

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Ways to work with LatAm engineers [Part Dos]: LatAm professionals exhibit exceptional problem-solving abilities, yet they may struggle with: - Admitting not knowing something, fearing it may impact job security - Seeking help - Prioritizing work-life balance - Adjusting to industry jargon and abbreviations. Acknowledging these cultural differences will help establish effective collaboration.

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Discover the top 13 LATAM cities to recruit the talent your competitors are ignoring.🔥 Here are the best cities to hire from 👇 1. São Paulo, Brazil: The bustling business hub, renowned for its proficiency in finance, technology, and engineering. 2. Mexico City, Mexico: The nexus of IT, digital media, and creativity. 3. Managua, Nicaragua: The emerging customer service champion. Companies like Amazon, Apple, Microsoft and others have their customer service teams in Managua making it one of the best places to hire talented support agents. 4. Buenos Aires, Argentina: Tech and design merge here with a skilled workforce. 5. Bogotá, Colombia: The rising star of the tech scene and a stronghold of business services. 6. Santiago, Chile: Where economy meets technology and entrepreneurship. 7. Lima, Peru: The new pulse of innovation in technology. 8. Medellín, Colombia: Breeding ground for sustainable development and ed tech. 9. Rio de Janeiro, Brazil: More than breathtaking views, a hub for software development. 10. Montevideo, Uruguay: Leverages its tech-savvy workforce for IT outsourcing. 11. Quito, Ecuador: The budding tech hub that innovates. 12. San José, Costa Rica: The bilingual tech phenomenon. 13. Panama City, Panama: Business and logistics couple with IT and services sector. Did I missed a City? Drop it in the comments

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Layoffs: Learnings from the toughest moment in our history at Nova Yes, in late 2022 we also had to do a major round of layoffs. In our latest issue of Talent First, we explain how we did it and what we learned. Like many other startups and tech companies, we had grown too big for our revenues in 2022. We thus had to go over the most painful experience as an entrepreneur: having to lay off people who did not deserve it to save our company. Over time, anyone in a management role will be faced with the challenge of having to fire an employee because of a lack of fit or performance.  However, facing a big round of layoffs because of a company’s need for survival is a whole other thing. In our case, the causes of the round of layoffs were a combination of our bad decisions as founders and a failed investment round which did not materialize for reasons we could not control. However, there are 5 key learnings for us from this experience which can prove useful for other entrepreneurs and leaders: 1. Make layoffs way tougher than you believe it’s necessary. Otherwise, like we did and many entrepreneurs end up doing, you will have to do a second round which is even more painful. 2. Understand that role changes take time. Do not use role changes to save jobs or do it thinking that people will take 6 months to be productive. 3. Be extra clear with communications. Never communicate in public things that are “maybe” happening. 4. Fundraising does not end until you get the money in the bank. Yes, investment rounds get cancelled with a Term Sheet signed and a Due Diligence done more than you can expect. 5. It's cash that kills companies, not negative EBITDAs. Manage your cash above all. Read the full story in the first comment 👇

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As CEOs, it is our duty to be visionaries, to anticipate trends, and stay at the forefront of change. 🌐🧠 That's why I'm excited to share with you the latest trends and statistics on remote work in Latin America. Freelance work is redefining the future of work in our region, offering flexibility and new opportunities for professionals and businesses.💡 Let's embrace these changes and lead the way forward. 🚀

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When I founded WOW Remote Teams, my dream was to showcase the amazing professionals we have in Latin America. Having witnessed firsthand their incredible careers, talent, skills, and passion, I saw a disconnect: these talented individuals lacked the right opportunities to grow. After moving to the US in 2018, I was struck by the drive and ambition of so many growth-minded business owners 🚀 For me, the equation was simple: passionate Latin American professionals seeking career advancement, paired with ambitious companies needing top professionals (at fair prices!). This realization sparked the creation of WOW Remote Teams ✨ It's been an interesting journey. Certainly, I'm not alone in this dream! While I may not be the first or most well-known founder in the industry, we differentiate ourselves through personalized service and a focus on building strong relationships with both our clients and professionals. We strive to become more than just a placement agency; we aim to be a growth-oriented HR partner for both clients and professionals, ensuring we find the perfect fit for everyone. My belief in this dream stems from my own experience on both sides of the equation↴ → A professional with limited opportunities. → A founder driven to grow a business while making a positive impact on people's lives. We've been experiencing steady growth, with many inspiring stories of client businesses flourishing and our professionals thriving in their careers. Cheers 🥂 to growth, learning, and success!

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Imagine having the cure for Type 2 Diabetes… For the past month, I’ve been working alongside Nairi Shepherd, Lukas Winter, and Giovana Ferreira to solve this very problem...but moonshot style 🚀🚀 So, what did we come up with? Healix. 🧬 Healix is a proposed gene therapy company we created that envisions a world free from the burden of type 2 diabetes. By harnessing the power of CRISPR technology we’re going to revolutionize gut health and metabolic balance to create a future where patients have a one-time cure for the disease. We found that the reason that type 2 diabetes have a harder time regulating their glucose levels is because they have higher levels of a metabolite called imidazole propionate (ImP). The production of ImP is catalyzed by the bacterial enzyme, urocanate reductase. Our gene therapy targets the metabolic pathway that produces ImP. By using CRISPR technology to edit the urdA gene in the genome of these bacteria, we can reduce the production of this metabolite and avoid impaired insulin signaling. Check out our article which goes in-depth on the science: https://lnkd.in/en7Mw2TK This project was so exciting to work on, and as project manager, I learned much more than just the technical aspect of how to edit genes…I learned the importance of daily syncs, strategies for planning that I can use in future projects, and how to keep the energy going throughout the project. SO to Andrés R. M. Velarde for the consistent feedback and for making sure that we were on track throughout the entire time 📈 💥 Take a look at some of our links: Watch our YT video: https://lnkd.in/eKEdh5dZ Visit our website: https://healix.framer.ai/ View our pitch: https://lnkd.in/emAR3mzt See our one-pager: https://lnkd.in/eVXtXyKZ

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