Carolina Lamazière

Why Mexico Is Becoming Increasingly Important to Beauty Companies. For years, outside of China, beauty companies have often talked about Brazil and India when it comes to capitalizing on sales in emerging markets. But recently, the chatter is centering around Mexico. #beautyindustrynews #businessofbeauty

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🏆Calling all innovative #beauty and #personalcare brands, ingredient suppliers, #testing companies and #technology leaders: submissions for the 2025 Cosmetics & Toiletries Allēs are open. ➡️Who's eligible? Innovations launched or implemented��any time in #2024. For the #2025 Allēs, launches made in November and December #2023 are also eligible. The categories: 🌟Active Cosmetic/Personal Care Ingredients (with intended functions) 🌟Base  Cosmetic/Personal Care Ingredients (with supporting roles) 🌟Cosmetic/Personal Care Ingredient Blends (acting synergistically together) 🌟Prototype Cosmetic/Personal Care Products/Chassis (new for 2025!) 🌟Finished Cosmetic/Personal Care Formulas – Indie 🌟Finished Cosmetic/Personal Care Formulas – Mass 🌟Finished Cosmetic/Personal Care Formulas – Prestige 🌟Cosmetic/Personal Care Product/Ingredient Test Methods/Tools 🌟Cosmetic/Personal Care Digital Tech – Consumer User 🌟Cosmetic/Personal Care Digital Tech – Business User 🌟Commercial Beauty/Personal Care Devices

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The world of cosmetics is evolving rapidly, and it's exciting to see the hottest trends shaping the industry in 2024 and beyond 🌿💄✨: - Continued Emphasis on Natural and Organic Ingredients: Consumers are opting for products with natural and organic ingredients like hyaluronic acid, vitamin C, and antioxidants for healthier, sustainable choices. - Hyper-Personalization with AI and AR: AI and AR technologies are revolutionizing beauty experiences by offering personalized recommendations based on individual skin types and virtual makeup trials before purchase. - Biotech Innovations with a Sustainability Focus: Biotechnology is driving innovative beauty products, such as probiotics for skin health, while the industry shifts towards sustainability with recycled materials and cruelty-free options. - Beauty Sales and Brand Engagement on TikTok and Instagram: TikTok and Instagram are pivotal platforms for beauty brands and consumers alike, enabling product discovery, trend exploration, and influencer-driven promotions through engaging video content.  The Asoka Trend has been the most popular these days. Mariana Zambrano´s video went viral 👇  #Cosmetics #BeautyTrends #2024Beauty #Sustainability #AI #AR #BeautyIndustry #AsokaTrend #Transitions #MakeUpTransitions

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In kind with many other beauty categories, the emergence of and appreciation for skincare-infused ingredients has led to the 𝐬𝐤𝐢𝐧𝐢𝐟𝐢𝐜𝐚𝐭𝐢𝐨𝐧 of hair health, ushering in new product formats and upgraded routines. How is this translated for LATAM? According to Ascential Research shows: 🌟 𝐂𝐮𝐫𝐥𝐲 𝐡𝐚𝐢𝐫 : Users were talking about curly hair in the hair health conversation – higher than any other region. Brands like Latina are becoming experts in the subject, catering tailored solutions. 💧 65% of the hair health conversation in LATAM is centred around 𝐡𝐲𝐝𝐫𝐚𝐭𝐢𝐧𝐠 𝐡𝐚𝐢𝐫𝐜𝐚𝐫𝐞  formulations to prevent frizz and repair damage from dryness. Great report from Global Cosmetic Industry on emerging themes to track!

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The #beauty industry is investing in 'Longevity Lifestyles', a macro trend originally highlighted by The Future Laboratory's beauty, health & wellness analysts in our Beauty Futures 2023 macro report. Great to see trade title CosmeticsDesign Europe referencing our report - thanks for the shout out Kirsty Doolan. 👉 Anti-ageing beauty has switched to ‘longevity’ #LongevityLifestyles #wellness #skincare #health #trends https://hubs.la/Q02DRTfq0

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🫧The adoption of #cleanbeauty by lower-income shoppers is having a significant impact on the category. 🫧Notably, mid-income consumers are most likely to join the clean #beauty conversation on TikTok, while higher earners are more likely to engage with the sector on Instagram, which may in part be related to average users’ ages: 16-24 for #TikTok and 25-34 for #Instagram. 🫧That said, Social Standards’ report claims that the typical clean beauty shopper is age 30 or older, white and female-identifying. 🫧Across both platforms, however, participation of higher-income shoppers is diminishing. 🫧Conversational keywords point to this shift. Per Social Standards, terms like “pricing” are increasingly common in Instagram clean beauty conversations. On TikTok, terms like “discount” and “affordable” are popping up in clean beauty chatter.

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Calling all LinkedIn experts! 📣 Let's talk about textured hair consumers in market research. 📊 Are major research firms overlooking this crucial demographic? Is this lack of representation affecting your business or leaving you feeling unseen as a consumer? 🤔 Share your insights and experiences below! 👇🏽 Let's spark a conversation and drive change in the industry. #marketresearch #representationmatters #diversityandinclusion #texturedhair #Linkedinbeauty #Beautystandards #haircare #cosmetics #beautybrands

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The headlines in the most recent reporting period pointed to slowing growth for #beauty, though the category was far more robust than any of its consumer product peers. Digging into the numbers, it's clear that every sector, even the softening #makeup space, has robust growth opportunities. Here are the top 8 opportunities based on the latest sales figures. 

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While “clean” and “sustainable” beauty trends often overlap or go hand in hand, the #CleanBeauty movement has a considerable environmental impact. As consumers prioritize sustainability, transparent ingredient sourcing and environmental impact assessments will be critical. #TheImpactOfCleanBeauty

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#ICYMI: The sun-care market is heating up. This year alone, brands such as TAN-LUXE, Sol de Janeiro and EltaMD Skin Care have launched new products and expanded into new subcategories within the booming category, indicating the market's growth potential. But among consumers, the category's growth isn't the only topic of conversation. On this week's Glossy Beauty Debrief, Lexy Lebsack, Tatiana Pile, Emily Jensen and Jill Manoff talked about new #suncare products, SPF's backlash and that category's global expansion. #SPF Listen to the full conversation here: https://lnkd.in/ehVdrpPm

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Exciting Collaboration Alert! ✨ After much planning, I’ve teamed up with Felicia, a personal color analyst, to bring a special trial session of personal color and makeup workshop to my clients. 🎨💄 We dove deep into the art of choosing the perfect colors for every occasion, helping them boost their confidence and enhance their personal style. By understanding how to choose complementary hues, they can now make informed decisions that enhance their overall look and style. This unique opportunity is limited, so don't miss out on discovering the perfect hues to complement your wardrobe and makeup looks! 🌟 Ready to discover more about yourself or keen to organise this for your team? Feel free to reach out for a discussion! #beforeandafter #coloranalysis #personalcolor #personalcoloranalysis #coloranalyst

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2 comentários

Embracing global diversity: the importance of a consumer-first approach In my work, I see that our passion for being a global brand lies in our ability to listen and adapt to different consumer experiences around the world. Here's how we make sure every customer's voice is valued: -Global consumer insights: We continuously gather feedback from different markets to understand and anticipate consumer needs and preferences. -Cultural sensitivity: We strive to respect and integrate cultural nuances into our marketing and product development to ensure we are not only present, but relevant and respectful in every market. -Consumer-centric innovation: Our commitment to innovation is guided by the real-life experiences and challenges of our users, ensuring that we improve their beauty routines in an effective and enjoyable way. By prioritising these practices, GAMA puts the consumer experience at the forefront of our strategy, ensuring that we improve and excel wherever our products are used in the world. Let's continue this conversation - share your best approach to putting consumers first. #GlobalBrand #ConsumerFirst #CulturalDiversity #GAMAInnovation

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Some people may think that #beauty is superficial. Before joining L'Oreal 3 years ago, I asked myself what contribution the beauty industry makes to our society. For me, there is no doubt that beauty is an essential human need: we can see this throughout even the most ancient eras of human history, across different cultures across the globe, at different stages of our lives... Beauty is a quest, and as the No.1 in beauty worldwide, L'Oreal can meet consumers' needs while moving the lines towards a more sustainable model, with ambitious social, societal and environmental objectives by 2030. To highlight the essentiality of beauty, we have recently partnered with The New York Times to shape an impactful, one-of-a-kind campaign covering various topics, including #Business, #Science, #Tech, #Wellness, #Life and #Human stories. 👉 Let’s embark on a journey of depth and discovery on why beauty is essential to humanity. Learn more here: https://lnkd.in/euCUyaWf 👏👏👏 to Blanca Juti Christine Burke Brune Diricq Matthew DiGirolamo Steven Shiel Aruna ADICEAM LOUVET Benoît Lozé for this remarkable initiative #CreateTheBeautyThatMovesTheWorld

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Opportunities are endless for people like Andres with those financial skills and business mindset....

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💡Really interesting to see the #Beauty consumers’ appetite for new formulations, #AI technologies and #ingredients despite lower purchasing power 💸 I like the idea of widening consumers’ perception of #value through innovation and better product positioning 📈

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The beauty industry is evolving rapidly with the integration of advanced technologies, and at Natural You, we are leading the charge. By harnessing the power of AI, we provide personalized skincare solutions that are tailored to your unique needs. This innovative approach ensures that our products not only meet but exceed your expectations, offering a bespoke beauty experience like never before. In the comprehensive guide by Perfect Corp, you can explore the transformative impact of beauty tech on the industry. From AI-driven skincare analysis to virtual try-on features, the guide covers how these technologies are revolutionizing the way consumers interact with beauty products. At Natural You, we are proud to implement these cutting-edge technologies in our offerings. Our AI-powered tools analyze your skin type, preferences, and concerns to recommend the most effective products for you. This personalized approach not only enhances the effectiveness of our skincare solutions but also ensures a more satisfying and customized beauty routine. Discover more about these exciting advancements and how they are shaping the future of beauty by reading the full article: https://lnkd.in/dHWyKfYV Join us at Natural You as we embrace the future of beauty with technology, ensuring that your skincare routine is as unique as you are. #BeautyInvestments #InvestInBeauty #BeautyIndustry #CosmeticBuyers #BeautyTech #AIinBeauty #InnovativeBeauty #PersonalizedSkincare #SustainableBeauty #GreenBeauty #CleanBeauty #BeautyMarket #BeautyTrends2024 #EcoFriendly #BeautyInnovation #SkincareInvestments #FutureOfBeauty #HighQualityBeauty #BeautyBrands #BeautyStartups

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✨ A desire to ‘age well’ will see longevity principles and cellular targeted solutions take over anti-ageing products. While brands continue using alternative pro-ageing terms, consumers still use ‘anti-ageing’ to search for products. On social media, people are more interested in discussing specific needs, but both information is key to maintain as SEO strategy and storytelling. #BeautyInnovation #Skincare #Ageagnostic #IntergenerationalBeauty

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➡ Innovative Trends and Consumer Behavior: A Conversation with P&G's Beauty CEO R Alexandra Keith, CEO at P&G Beauty, engaged in an insightful conversation with Rebecca Bemhena, VP of Content, Europe at Shoptalk. This discussion unveiled four key highlights: ✅ Shift in Hair Care Preferences: Keith noted a significant surge in demand for intensive hair treatments, with at-home treatments becoming increasingly popular during the pandemic. Interestingly, this trend persisted post-pandemic, indicating a lasting change in consumer behavior. ✅ Simpler Ingredients, Better Products: There's been a noticeable shift towards products with fewer, simpler ingredients. To address this trend, P&G launched a version of their leading shampoo brand, Head & Shoulders, with just nine ingredients, a contrast to the usual 20+ it had. ✅ Sustainability and Innovation: P&G has embraced sustainability in its product packaging, opting for recycled materials. This initiative not only aligns with environmental concerns but has also attracted new customers, with 70% of these newcomers being young women. P&G views consumer understanding as a collective responsibility, with its innovation team focusing on creating innovative products that meet current market demands. ✅ P&G recognized the growing interest among men in quality personal care products. In response, they developed premium offerings, such as moisturizers, and expanded their portfolio with specialty brands catering to specific consumer needs, such as textured hair products. #procterandgamble #procterandgamblebeauty #ceoadvices #beauty #consumerbehavior #retail #shoptalkeurope #shoptalk #shoptalkoffbounds

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