Cássia Godoy

Telecompaper: Brazil endorses ATSC 3.0 for new TV standard The Brazilian Digital Television System Forum (SBTVD) has recommended ATSC 3.0 as the foundation for the new television standard, the so-called TV 3.0 system, the Brazil government announced. After extensive testing and evaluation, the recommendation on the physical layer of the TV system was sent to the ministry of communications for the final decision on the new standard. KO adds: TV and gateway makers rejoice, as they will be selling a lot of devices in the world’s OTA epicenter. 80% watch free antenna TV in Brasil. 6th most populous country on earth. Next step—full approval and mandate by Brasil’s version of the FCC.

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🌍We're thrilled to announce that our latest article has been published across multiple platforms, including North News, Café Brasil, Espaço Democrático, SAM Consultoria, Corecon Alagoas, and Blue BI Solution! 📚 This article is now available in Portuguese, English, and Spanish, offering readers across the globe the opportunity to explore key insights into the G20 and its impact on the global economy. 🔗 Dive into the article here: Español: https://lnkd.in/djmm5tcF English: https://lnkd.in/dmRhBhRg Português: https://lnkd.in/dyEyUB52 🌍A huge thank you to the hard work and dedication of Luiz Alberto MACHADO and Paulo Galvão Júnior for their invaluable contributions to this piece. 🙌 💬Let's continue spreading knowledge and fostering meaningful discussions together! #BlueBISolution #GlobalInsights #EconomicAnalysis #InternationalRelations #PolicyDevelopment #GlobalLeadership #EconomicGrowth #SustainableFuture #CommunityEngagement #KnowledgeSharing #WorldEconomy #FinancialAnalysis #PolicyMakers #GlobalChallenges #InternationalCooperation #BusinessStrategy #GlobalImpact #MarketTrends #EconomicDevelopment #ResearchArticle #CrossPlatformPublication #WorldwideReadership #EconomicTrends #GlobalPolicy #StrategicThinking #KnowledgeExchange #ThoughtLeadership #GlobalPartnership #MarketResearch #GlobalPerspective #ArticleRelease

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I'm thrilled to share that one of Brazil's leading newspapers recently approached me to discuss the lives of Brazilians living in Florida. The article, which you can find below, highlights the thriving Brazilian community in the state, showcasing its significant growth to over 450,000 individuals. It explores the experiences and challenges faced by Brazilians living in Florida, including cultural adaptation, language barriers, and economic opportunities. The article underscores the resilience and vibrancy of the Brazilian diaspora in Florida, showcasing their impact on various sectors and their integration into the local society. Ultimately, the article serves as a testament to the strength and unity of the Brazilian community in their adopted home of Florida. Check out the article below to learn more about the Brazilian community in Florida and their contributions to the state's diverse fabric. Link to the article: https://lnkd.in/eX4hqn_7

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Today is Amazon day (5th September)! Day of this incredible rainforest home for inumerous living beings and nature beauties. The discussion for its protection is not obvious...@Vanda Witoto an indigenous elected politician that we are happy to have in the government brings her words to enrich our toughts. Let's pay attention: "The world looks at the Amazon with the eyes of a satellite, from above, it can only see the green and the beauty of the rivers. But the lives of the people down here, who cannot be seen, have been impacted, and nobody takes care of these people.  People want to protect trees, rivers, but they don't care about the people who protect trees and rivers. We need to reverse the perspective. Because the lives of these people are more important, because they are the ones who keep the forest standing, they are the ones who protect the rivers, based on their way of living, which respects nature, the environment, fauna and flora, everything that surround us. Because we understand that we are part of it, that we are nature. That we are connected in every sense of life." See original video at instagram @Fundação rede brasil sustentável

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Had the honor of attending a meeting at the National Council for Scientific and Technological Development (CNPq) last May in Brasília, part of my visit to Brazil's capital. Engaging with the Coordination General for International Cooperation (CGCIN) and the Directorate of Institutional, International, and Innovation Cooperation (DCOI) was enlightening. As a Brazilian PhD researcher in Europe under Professor Prasad’s supervision from CTIF Global Capsule focusing on 6G Networks and Quantum Computing, witnessing Brazil's groundbreaking R&D initiatives was inspiring. The CNPq team shared valuable insights into international cooperation's potential in these fields. This experience broadened my understanding of Brazil's opportunities for scientific collaboration and highlighted the importance of global partnerships. Excited to contribute to these innovative efforts! Thanks for Itamaraty!!! #ScienceAndInnovation #6G #QuantumTech #InternationalCooperation #R&D #Brazil #PhDResearch #MCTI #CNPQ #Innovation #ResearchCollaboration #AI #QuantumComputing #brasileirosmundoafora #brasileirosnaeuropa #5G #researchandinnovation #ai #denmark #france #paris2024 #diversityandinclusion #diversidadeeinclusao #brasil #sdgs #sdgs2030 #engineering #higheducation

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Brazil is the next big hit. How are domestic and international production companies defining their strategies to develop business in the new global content industry? I'll be with top executives like Renata Brandão, Angela Colla, Luana Lobo and David Davoli at RIO2C 2024. #content #brazil #streaming #internationalbusiness #filmproduction #series #coproduction #contentbusiness

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This year Brazil and the United States celebrate 200 years of diplomatic relations, which resulted in economic growth between the two nations, generating jobs, investments, technological advances, social and environmental well-being. With this entrepreneurial spirit that guides these two giants of the Americas, CFBACC is holding this workshop on April 19th, with the aim of demystifying all the difficulties for international investors, where North American, Brazilian and private public agents will be present, presenting the safe paths to the success of your investments and the achievement of your dreams and goals in America. https://lnkd.in/g3QSPGcn

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Today, I attended a lecture by Mr. Jan-Gustav Strandenaes at the SDG Academy and wanted to remind everyone about the upcoming UN #HLPF2024 side event organized by #INTOSAI, which you can participate in online. Mr. Strandenaes emphasized that strong and active governance structures are essential for addressing climate, environmental, and sustainability issues. This is precisely where Supreme Audit Institutions (#SAIs) play a crucial role in holding governments accountable, as exemplified by initiatives like #Climatescanner. Transparency and accountability are key, and this is also the core message of #SAI20: SAIs matter and are central to driving change!

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Localisation and next-gen experiences will be pivotal for operators' success in Brazil! 💡 A snippet of interesting insights from Livespins' very own Chief Commercial Officer, Michael Pedersen, in an interview with GBC Time. Drawing on nearly 15 years of industry experience, Pedersen shares the key to success and his strategy to drive growth for tier 1 operators and businesses.🚀 Don't miss the full interview with GBC-Time: https://shorturl.at/8Mtqq #iGamingNews #Casino #iGaming

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Taking a leap into the expansive world of FAST channels, Amagi and Globo are charting new territories in the Brazilian market, thanks to the facilitation of AD Digital. Get the insider scoop here: https://lnkd.in/gagPQfd5

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Streaming has long ruled Latin America's entertainment scene, shaping markets beyond. But is change on the horizon? 🔄 Download our 2024 Report on Streaming Consumption in Latin America and hear from the audience yourself. ��🎧 https://bit.ly/4bioNqW #Streaming #LatinAmerica

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Electrolux Group Brazil partnered with mediasmart and Ampliva to reshape how consumers view the Electrolux Built-in Oven, one of their challenging products that needed a different consumer perception. The innovative strategy leveraging mediasmart's Household Sync technology involved targeted advertising on Connected TV apps, driving viewing rates 2.6 times higher than expected and ensuring success across all sales funnel stages, from awareness to website conversions. mediasmart's Household Sync enhances audience interactions and increases brand impact by syncing Connected TV Ads on other devices in the household, showcasing the potential for enhanced brand storytelling and engagement. Watch the complete case study below to learn more. #CTV #householdsync #omnichannel #digitalmarketing Taísa Pereira | Julia G. | Murilo Cozza | Jaqueline Sobral | Bruno Coutinho Ricardo | Guilherme Oliveira Utyama | Raquel Miguel | Fernando Marques

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Today, the Central Florida Brazilian American Chamber of Commerce hosted an insightful informational session on the impact of Artificial Intelligence on business strategies. Events like these are designed to empower our local businesses, driving them towards higher growth and new horizons. #BusinessGrowth #AI #ChamberOfCommerce #Innovation

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💯 We're counting down to the #B20SummitBrasil! It will be an exciting time to discuss B20's legacy programs and policy recommendations for a sustainable future. Follow us on social media for updates. #B20Brasil

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Who is afraid of children’s advertising? 🇧🇷 The National Council for Kids and Teens Rights (Conanda) published a new resolution to protect kids and teens in the digital environment. 🎙️Ricardo Wako, Country Manager of Kids Corp Brasil, discusses the main challenges for U18 advertising in the country and shared his insights in Meio&Mensagem. “Advertising has ceased to be an activity only focused on selling products and services, nowadays become into an important means of information delivery and relevant content for all consumers, whether adults, kids or teens”, explains Wako. ⬇️ Listen to the full podcast here ⬇️ https://lnkd.in/d3RJ6n_5 #meio&mensagem #marketing #advertising

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Check out our latest news at one of the most important radio stations in Brazil, CBN, where Hamilton Nogueira, Journalist and Media Director focused on technology, talks about our journey in payment orchestration and the importance of tokenization for e-commerces! We're happy to have taken this step towards the future of a seamless global payments ecosystem! #Tokenization #Brazil #GlobalPayments #globalCommerce

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In the first quarter of this year, I had a very good conversation with Edson Rigonatti mediated by Endeavor Brasil. Good conversations resonate with you for weeks. This was one of them. We talked about entrepreneurial #motivations, technological #advancements, and #trends. The reflections were all around #business #strategy: where and how to play. This conversation was so beneficial for me, and it has helped me so much to reflect over the past few months that, as an entrepreneur, I feel the duty to share this with more people, whether they are entrepreneurs or not. Three takeaways have been valuable for me to guide my journey of #exploration and #construction at this moment. They are useful for both entrepreneurs in the first journey and those who, after the first journey, are already building new companies: 1) Where do your 10,000 hours as an entrepreneur come from? As we talked about this topic, I remembered the concept of the 10,000 hours presented by Malcolm Gladwell in his book "Outliers" - in short, to become really good at something, you need 10,000 hours in it. When choosing your next challenge as an entrepreneur, prioritize the one where you have completed the task 10,000 hours of flight. Here, entrepreneurs in the second journey have an advantage if they know how to capitalize on the lessons learned from the first journey. In general, these 10,000 hours come from four points: i) deep knowledge of an industry ii) ability to build a specific product iii) ease in operating a specific business model iv) experience with a certain type of GTM (Go-To-Market). 2) Technological evolution cycles Technological innovations with high commercial potential require a combination of four elements: i) an infrastructure layer ii) platforms that will enable the construction of applications iii) the actual applications iv) finally, transactions, where most of the value to be captured usually lies. As an entrepreneur, you need to understand the maturity level of a technology to be able to use it effectively in your business. 3) Maslow's pyramid of companies Just as people have needs that can be hierarchized in the well-known Maslow's Pyramid, companies also have needs that can be hierarchized. i) The first need is to survive, systems and processes that allow the company to exist, that allow it to be able to offer the basics. ii) In second place, there is the need to sell more, iii) In third place, cost reduction iv) Finally, pure productivity gain (which does not directly contribute to any of the previous needs). As an entrepreneur, you need to understand where, in the pyramid of needs, your pain is located. This will determine your customer’s willingness to pay and the ease of GTM (Go-To-Market) for your product. I’m immensely grateful to Edson Rigonatti and Endeavor Brasil for providing me with these excellent reflections! Hope they are useful for you as they were for me. Thank you Diego Tutumi Moreira and Alexandre Frazão for all the support!

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🗣️ Next week I will be in ProXXima 2024, the most important event for media, technology, and innovation in Brazil's marketing and communications sector! 🇧🇷 We will meet clients, colleagues, and journalists to discuss the challenges and opportunities in the digital industry in the U18 segment. 📊 Did you know that 95% of children influence household purchases and that 64% of teenagers in Brazil have their own money to spend? 💡 Currently, 7 out of 10 dollars invested in digital advertising to connect with minors are wasted. 💸 On these topics, and more, Ricardo Wako, Country Manager of Kids Corp Brazil, will present an exclusive session on Tuesday, 6/4 at 11:10 am on the Content Stage about "The power and influence of children in family purchasing decisions: how to connect with them in compliance with the LGPD." 📅 🙌 If you want to learn more about Martech for U18, come to our booth (#6), where we will provide more information and have games and surprises. 🎉 #ProXXima2024 #Brazil #Martech #KidsCorp #Innovation

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