dentsu Southeast Europe

Dentsu Southeast Europe, part of dentsu group announces the local launch of its new global brand proposition, "Innovating to Impact" in its three leading markets in the region: Romania, Bulgaria and Croatia. Marking a significant milestone in the company's 120-year plus history, the new go-to-market approach encapsulates dentsu's commitment to driving growth through innovation, leveraging the collective strengths of transformative creativity, media, data, and technology. Following its drive to inovation since 1901, dentsu is unlocking the power of media and creative across the entire customer journey worldwide. https://lnkd.in/dV2yfpGG https://lnkd.in/dc6wNVqj https://lnkd.in/dAuS9cVX

Dentsu Southeast Europe announces 7 key appointments within its Regional Management Team aimed at accelerating growth and driving its transformation to an agile, client centric One Dentsu organization. The new appointments with expanded responsibilities underpin dentsu’s ambition to build highly integrated, people-centered, end-to-end solutions while putting innovation at the heart of everything dentsu delivers for clients, stimulating their top line growth and supporting transformation objectives.   Radoslav Nedelchev, MCIM - Chief Client Officer, dentsu Central & Eastern Europe Vjekoslav Srednoselec - Growth Officer, dentsu Southeast Europe Marian Petcu - Strategy Officer, dentsu Southeast Europe Cosmin Cojocaru - Media Practice Lead, dentsu Southeast Europe Marius Tianu - Creative Practice Lead, dentsu Southeast Europe Vessela Kotseva - Commercial Director, dentsu Southeast Europe Milena Mishineva - Data & Product Strategy Director, dentsu Southeast Europe   #onedentsu

#dentsuBulgaria Takes Home Gold for Innovation in Marketing and PR by B2B Media Awards The recognition goes to our Heineken Silver Comedy Stage campaign, and we couldn't be more proud. At dentsu, we promise our clients innovation to impact, and this campaign perfectly embodies that spirit. We created a unique environment where consumers witnessed their favourite celebrities navigate awkward situations – all handled, of course, in the Heineken Silver way: surprisingly smooth! While we hope you rarely encounter awkward moments, if you do, know that dentsu is your partner in navigating them with grace and a touch of humor. A heartfelt thank you to everyone who made this campaign a success, and a huge congratulations to our incredible team! #b2bMediaAwards #dentsu #HeinekenSilver #InnovationInMarketingPR

ahead 2024. branding beyond impact, the newest thought leadership piece from #dentsuX Download it here: https://lnkd.in/e4tsYk2C This edition of ahead delves into the ethical dilemmas faced by advertisers today. Drawing upon the wisdom and insights of dentsu X leaders worldwide, we aim to navigate these challenges together.  #brandingbeyondimpact #ahead2024

#DentsuBulgaria has just been awarded the title of CLIMATE SUPPORTER by the Lufthansa Group! 🎉 Our commitment to sustainability has led to the offset of CO2 emissions for our employees' journeys with Sustainable Aviation Fuel (SAF) on flights operated by Austrian Airlines, Brussels Airlines, Lufthansa, and SWISS. Together, we've helped accelerate progress towards a greener future!  🌿 Compensated CO2 amount: 75 kg 🌿 Very proud and striving for better! #Sustainability #ClimateSupporter #Lufthansa #dentsu #SustainableTravel

NEW CLIENT | We are excited to share that Carat has been appointed by Pernod Ricard, world number two in wines and spirits, as the media planning and buying partner for its Europe entities as of 1st July, as well as strengthening the existing relationship with iProspect Spain. As media partner for Pernod Ricard, Carat will focus on strengthening media strategies and efficiencies to drive audience engagement across an extensive portfolio of renowned brands including Absolut Vodka, Beefeater Gin, Ballantine’s, Chivas, Jameson, among others. Human behavior and culture lay at the heart of Carat’s Designing For People approach, pioneering in media to build modern businesses, by getting brands closer to the people that matter. Find out more in the release below. https://lnkd.in/eZZpxhFW

Everyone loves digital channels because they are easy to measure, but attention can be measured on everything. So why are companies currently measuring it? 🤔 Because technologies are changing, it is necessary to connect different media and target different audiences, and what has definitely been proven is that there is a connection between sales and attention, as well as the brand itself and attention - our Marko Jambrešić, Business Lead at iProspect Croatia, in the Marketing and Sales by Numbers Lider media conference in the beautiful Zagreb. #iprospect #dentsuCroatia #lider

Sofia's South Park Got a Makeover with dentsu's One Day For Change 🏞 #dentsuBulgaria and #Merkle teamed up once again for their One Day for Change initiative, and this time, they transformed a beloved Sofia landmark - the popular South Park! 🌲 🌳 🥀 🌻 🌼 Over 50 dedicated volunteers from both teams rolled up their sleeves to renovate a whopping 60 benches in the popular South Park. The results? A revitalized green space for the Sofia community to enjoy. It is not the first time when dentsu Bulgaria and Merkle demonstrate the power of teamwork and commitment to social good. By dedicating a third day in a row to giving back, the volunteers have created a lasting positive impact on their city. #OneDayForChange #Sofia #dentsuBulgaria #Merkle #Community #SocialGood #ParkLife

5 key themes from this year's Festival of Creativity in the Cannes Lions 2024 Rewind: https://lnkd.in/dTvE4hzM #CannesLions2024 #dentsu

🦁 24 Lions came this year to dentsu's garden 🦁 We love Lions and we just can't get enough 😊 #dentsucreative #CannesLions2024