The End of The Beer Store’s Monopoly

 

“And he cried mightily with a strong voice, saying, Babylon the great is fallen, is fallen, and is become the habitation of devils, and the hold of every foul spirit and a cage of every unclean and hateful bird.”

~Revelation 18:2

The days of The Beer Store’s monopoly are over, and I fear we are the poorer for it.

For months now, we’ve known something big was coming from our Dear Premier, Douglas Clortho Ford. There had been rumblings that an announcement about the province’s retail beer system was forthcoming and my sources at Queen’s Park were increasingly troubled by Dofo’s anxious, aggressive behaviour. They tell me he’d been eating an inordinate amount of mint-flavoured toothpicks from his favourite Etobicoke diner and aides were calling out sick in droves, fearful of his restless energy. “He has been pacing for hours,” one told me a few weeks ago under the strict condition of confidentiality. “He’s worn through two pairs of double-wide loafers and he’s sweat through half a dozen ill-fitting wool blazers.”

Indeed, he was excited. And now we know why.

Because two weeks days ago, steeped in Dep gel and bounding through the automatic doors of a convenience store like the demon dog from Ghostbusters bursting out of Louis Tully’s bedroom, Ford announced that the province wouldn’t be renewing the Master Framework Agreement, which currently limits the number of grocery stores that are allowed to sell beer and prevents anyone but The Beer Store from selling beer in formats bigger than a 12 pack.

Yes, the days of The Beer Store’s monopoly are over, but I fear we are the poorer for it.

Obviously, killing The Beer Store’s stranglehold on the exclusive ability to sell Ontarians packaged beer is a good thing. The Beer Store, conceived of as a cooperative of Ontario’s breweries, became a farce once the biggest breweries on earth commenced their ruthless strategy of buying up or pushing out as many independent breweries as possible in the name of bland, yellow, carbonated capitalism. Now the erstwhile co-op is owned by three of the earth’s biggest beer-marketing machines and has lumbered on as the dusty, conveyor-belt-and-malt-fart-scented offspring of the shittiest parts of Canada’s beer industry; a biproduct of unchecked greed kept alive by stupidity and laziness.

Continue reading “The End of The Beer Store’s Monopoly”

Revisiting Ontario’s Master Framework Agreement with The Beer Store

In 2015, in response to Ontarians’ frustrations about The Beer Store—a private corporation owned by three of the world’s largest brewing companies: Anheuser-Busch InBev SA/NV, Molson-Coors, and Sapporo—the Provincial Government and The Beer Store entered into a new agreement, dubbed the 2015 Master Framework Agreement.

Last week, I wrote a post about the fact that it seemed to me like The Beer Store might not be living up to its end of the bargain with respect to the 2015 Master Framework Agreement, specifically their obligations to improve their customer experience.

In light of the fact that the province is handing out money to craft brewers, the industry is booming, and we’ve added even more grocery stores to the list of places we can now buy beer, it once again occurred to me that my choice of subject matter last week was pretty consistent with criticism I’ve heard that I only focus on negative things. Continue reading “Revisiting Ontario’s Master Framework Agreement with The Beer Store”

The Beer Store and the hundred million dollar question

 

The Beer Store is a private corporation owned by three of the world’s largest brewing companies: Anheuser-Busch InBev SA/NV, Molson-Coors, and Sapporo.

This is a fact about which, it seemed, people used to care.

That time, to be exact, was 2013. Ragey beer writing had something of a moment and bloggers and traditional journalists alike seemed to set their collective sights on the worst kept secret in beer: The Beer Store is the only third party allowed to open privately owned retail beer stores in Ontario.  It was a time when Martin Regg Cohn of the Toronto Star was largely leading the non-beer-nerd charge and felt emboldened enough to write Toronto Star-ific ledes like the delicious: “The Beer Store is Ontario’s longest-running public disgrace and economic blight.” Oh Marty.

One of the main beefs the long lost people of 2013 seemed to have, in addition to anger about the fact that three of the biggest beer companies in the world were handed a virtual monopoly on retail beer sales in the province, was that the shopping experience at these stores really sucked. Indeed, the Beer Store, with its Ice Cold Express, list of top ten sellers, and hidden inventory, seems uniquely designed to continue allowing the big brewers who own the place to continue to sell more of their own product because there really isn’t any option for browsing. You can’t chuck an empty OV bottle at a stack of articles about the Beer Store without hitting a reference to the archaic conveyor belt system, the mysterious wall of labels, or the general communist-era vibes of Ontario’s beer retailer of choice.

And so, when the public sentiment culminated in a fine frothy rage that actually emboldened the province to do something about our retail beer fiasco, it included stipulations that The Beer Store would need to improve its customer experience. In 2015 the province released the “Master Framework Agreement” between the entities that own the Beer Store and the province and, in addition to the much-publicized introduction of beer in grocery stores, that agreement laid out details for The Beer Store updating their facilities; specifically, Section 6.1 of the 2015 framework agreement, entitled “Customer Experience” dictates that “The Corporation shall improve the customer experience across its retail network, including by converting stores to more modern retailing formats such as self-serve, open concept formats, and shall ensure that all newly built stores shall have self-serve, open concept formats.” They even put a specific number of the expense of upgrades: “The Corporation shall spend at least $100,000,000 from 2015 through 2018 on capital expenditures (not less than $80,000,000 of which shall be in respect of retail stores), which may be funded through the sale of existing assets of the Corporation.”

Well, a cursory glance at the ol’ calendar suggests that, hey, it’s been 2018 for a few months now. Continue reading “The Beer Store and the hundred million dollar question”