Innovation in running isn’t only about faster shoes and new technologies. Innovation is also at the heart of retail, in brick and mortar shops. i-Run is the leader of the French retail market and also a leader when it comes to new ideas for their stores. The House of Games is the perfect example of that with a concept that combines gaming and running around Nike latest collections. It’s open as of today (July 3) and i-Run X Nike will welcome at 1 Rue du Plâtre, 75004 Paris during the whole summer. Keep also an eye out for run sessions and evening talks with lots of guests! 👀 Thanks to everyone involved in this project Matthieu Pascal Anouk Bousquet Alexis Anoufa Hermine Barouh Tim Denhaerinck Timothée A. Julius Proost João Pedro Diaz Alex Filitti Helmi Viljanen and more
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