La Martiniquaise Benelux

𝙇𝙖 𝙈𝙖𝙧𝙩𝙞𝙣𝙞𝙦𝙪𝙖𝙞𝙨𝙚 𝘽𝙚𝙣𝙚𝙡𝙪𝙭 𝘽𝘽𝙌! 🔥 Last week, we had our annual LMB BBQ at our location in Ghent with all our colleagues from the Benelux. During the BBQ, we said goodbye to two colleagues from our production facility, who are both going to enjoy their well-deserved retirement. After a successful first half of the year, it’s time for most of our colleagues to take a vacation and recharge for the second half of the year!

𝙏𝙝𝙚 𝘽𝙖𝙧𝙩𝙚𝙣𝙙𝙚𝙧𝙨 𝙎𝙤𝙘𝙞𝙚𝙩𝙮 𝘽𝙀𝙉𝙀𝙇𝙐𝙓 𝙘𝙤𝙢𝙥𝙚𝙩𝙞𝙩𝙞𝙤𝙣 𝟮𝟬𝟮𝟰 Last week in Hasselt, bartenders all over the Benelux joined together to hold The Bartenders Society competition. Within the universe of time, this years' edition revolved around the future. The contenders had to create a Saint James cocktail that projects the future of the cocktail scene. Congratulations to @Joeri Visser for winning the BENELUX competition! We will be seeing you again in the international Saint James Bartenders Society in Octobre. Thank you to Rob Biesmans to provide us with the perfect location Koks & Tales, to our jury panel Ludwig Hartung, Yves De Bruyne & Rob Biesmans & to our Saint James contenders for their excellent creations!

𝙏𝙚𝙖𝙢 𝙫𝙞𝙨𝙞𝙩 𝙩𝙤 𝙩𝙝𝙚 𝙂𝙡𝙚𝙣 𝙈𝙤𝙧𝙖𝙮 𝘿𝙞𝙨𝙩𝙞𝙡𝙡𝙚𝙧𝙮 Earlier this week, The LMB team visited the Glen Moray Distillery. The Marketing & Sales team of Belgium & The Netherlands all tagged along with the management team to explore Elgin. During this trip, they were welcomed by the Global Brand Ambassador, Iain Allan. In addition to an amazing tour, several training sessions were provided featuring some of the best whiskies that Glen Moray has to offer.   Impressed by the numerous casks finishes the Glen Moray Distillery has to offer, it was an inspiring experience for everyone, reigniting extra passion and enthusiasm for the brand. 🥃 Want to visit the Glen Moray Distillery yourself? You can: https://lnkd.in/eK2YVUQV.

𝙏𝙝𝙚 𝘽𝙖𝙧𝙩𝙚𝙣𝙙𝙚𝙧𝙨 𝙎𝙤𝙘𝙞𝙚𝙩𝙮 𝟮𝟬𝟮𝟰!   On June 10, 2024, Belgian bartenders will present their most daring cocktails with Saint James rum to the judges at Koks & Tales, Hasselt. This year’s theme: the future! Interested to participate? Registrations are open until 24/05. 📩 Contact marketing@lmbenelux.com for more information.

𝙅𝙤𝙞𝙣 𝙤𝙪𝙧 𝙩𝙚𝙖𝙢!   At La Martiniquaise Benelux, we believe in a vibrant spirit, not only in our beverages but also within our team. Welcome to a company where brand passion merges with a dynamic work environment. Our brands, including Peterman, Poliakov, LABEL 5, Porto CRUZ, and Kidibul, are at the core of our mission to conquer the market and grow our revenue year after year.   As a Brand Manager, you will be responsible for determining and developing the marketing strategy and mix for our strategic brands, such as Kidibul and Sir James 101, at the Benelux level. You are the expert of your brand portfolio, always informed about trends, competition, and consumer behavior.   As part of the La Martiniquaise family group, we are based in Ghent and are seeking dedicated and entrepreneurial individuals to strengthen our team. We offer a diverse range of challenging opportunities and invite you to be part of our success story.   Interested? Apply directly: https://lnkd.in/eCqCpaDi

𝙋𝙚𝙩𝙚𝙧𝙢𝙖𝙣 𝙖𝙩 𝙩𝙝𝙚 𝙂𝙚𝙣𝙩𝙨𝙚 𝟭𝟮-𝙪𝙧𝙚𝙣𝙡𝙤𝙤𝙥! Last week in Ghent, student associations could compete against one another in the annual Gentse 12urenloop relay race. The various student associations ran for 12 hours in different relays, competing for podium positions. The first, second, and third place within the Peterman round also received a Peterman package with Peterman bottles & merch. As an official partner, Peterman also provided the necessary relaxation after all the students' hard work. The Peterman shots at the bar quenched their thirst, and the Peterman DJ booth in partnership with TAGMAG created the right atmosphere to relax. Additionally, Poliakov and Fireball could also be found on the drinks menu. The unpredictable weather couldn't stop us! Peterman is Better Together!

𝙋𝙧𝙚-𝙋𝙧𝙚𝙢𝙞𝙚𝙧𝙚 𝙬𝙞𝙩𝙝 𝙆𝙞𝙙𝙞𝙗𝙪𝙡! 🦋 Last Sunday, the children's movie Butterfly Tale - Just Wing it (Vlindervrienden en het Grote Avontuur) premiered in the Netherlands at Pathé Arena. Before the movie, children could enjoy various fun activities and our Kidibul. After the movie, all children were surprised with a goodie bag full of fun items. Butterfly Friends and the Great Adventure will be available to the general public starting tomorrow. Thanks to Just Entertainment for the fun collaboration.

Gibson's Gin x Pathé Ladies Night! 🎥   Yesterday, we served our Gibson's Pink Gin & Tonic to all visitors of the Pathé Ladies Night in 28 Pathé cinemas across the Netherlands. More than 𝟭𝟯.𝟬𝟬𝟬+ 🤯 drinks were served in one night!   During the evening, our newest campaign of Gibson’s Gin ‘What’s your cup of Gin?’ was visible on the screens in the lobby of the cinema. Additionally, Gibson's Gin was also featured as a partner of the Pathé Ladies Night on Pathé’s social media channels, newsletter and website.   It was great to see all the happy faces last night. Special thanks to the staff of Pathé and all involved colleagues who made this happen. We look back to a great collaboration! ▪️Pathé Theatres B.V.

𝙅𝙤𝙞𝙣 𝙤𝙪𝙧 𝙩𝙚𝙖𝙢!   At La Martiniquaise Benelux known for the brands Gibson’s Gin, Sir James, LABEL 5, Joseph Guy, Glen Moray, Olifant, and Sonnema Berenburg we are currently looking for an Account Manager Off-trade . You visit independent liquor stores and supermarkets in the Midden-Nederland region (stretching from South Holland, through Utrecht to Gelderland).   We are looking for an entrepreneurial individual with a passion for spirits and drinks. The person who can make a difference, a commercial networker who can build strong relationships and gain trust from existing and new customers in the Retail sector.   La Martiniquaise Benelux’s portfolio consists of a number of premium brands such as Sonnema Berenburg, Dujardin Vieux, Joseph Guy Cognac, Olifant Jenever, Jachtbitter, LABEL 5 Whisky, St James Rum, Glen Moray Malt Whisky, Poliakov Vodka, Gibson's Gin, Café Marakesh Liqueur, and Kidibul. La Martiniquaise Benelux combines local tradition, craftsmanship, and passion with a strong sense of environmental friendliness. Apply for the position here: https://lnkd.in/e5bn8CKD

𝙐𝙥𝙙𝙖𝙩𝙚 𝙍𝙫𝘼 & 𝙍𝙫𝘼𝙑𝘼 (𝘿���𝙩𝙘𝙝 𝙢𝙖𝙧𝙠𝙚𝙩)   La Martiniquaise Benelux fully supports the changes/updates of the RvA and RvAVA (Advertising Code for alcoholic & non-alcoholic variants of alcoholic beverages) and will continue to adhere to them in our advertising campaigns.   We consider it a positive step that there is now an overarching code for non-alcoholic variants from the beer, wine, and spirits sector. We observe that the Dutch consumer is increasingly opting for a non-alcoholic variant. It's pleasant that this choice exists, and consumers are being informed about it through marketing efforts. Marketing of non-alcoholic variants is therefore important, but it must be properly regulated. We do this ourselves with our alcohol-free brands Sir. James 101 and Vintense. Additionally, at various events, we offer consumers the choice between an alcoholic or non-alcoholic product.   Full article (in Dutch): https://lnkd.in/eawGaA9k Stichting Verantwoorde Alcoholconsumptie (STIVA) Peter De Wolf