AWS Clean Rooms

Create clean rooms in minutes. Collaborate with your partners without sharing raw data.

What is AWS Clean Rooms?

AWS Clean Rooms helps companies and their partners more easily and securely analyze and collaborate on their collective datasets—all without sharing or copying one another's underlying data. With AWS Clean Rooms, you can create a secure data clean room in minutes and collaborate with any other company on AWS to generate unique insights about advertising campaigns, investment decisions, and research and development.

Benefits

AWS Clean Rooms helps customers more quickly and easily deploy their own clean rooms without having to build, manage, and maintain their own solutions. Companies can also use APIs to integrate the functionality of AWS Clean Rooms into their workflows.
AWS Clean Rooms makes it quick and easy to generate insights from multiparty data with minimal data movement and without copying or revealing the underlying data. You can directly permission your data in Amazon Simple Storage Service (Amazon S3), match data using first- and third- party datasets, and quickly start collaborating with your partners or any of the hundreds of thousands of AWS customers who have built their data lakes on Amazon S3.
AWS Clean Rooms supports stringent data-handling policies through a broad set of privacy-enhancing capabilities including fine-grained analysis rules, AWS Clean Rooms Differential Privacy, and cryptographic computing. And, you can use query logs to understand and audit how your data is queried.
Generate insights using AWS Entity Resolution on AWS Clean Rooms, SQL analyses, or AWS Clean Rooms ML modeling. You and your collaborators can prepare, match, and resolve related records across collective datasets. You can use aggregation, list, and custom SQL queries, or leverage Analysis Builder to unlock insights without having to write SQL. And you can apply machine learning (ML) to generate predictive insights without having to share your raw data.

How it works

AWS Clean Rooms helps customers and their partners more easily and securely collaborate and analyze their collective datasets—without sharing or copying one another’s underlying data.
  • AWS Clean Rooms
  • Diagram shows how AWS Clean Rooms helps companies collaborate with their partners without sharing or copying one another’s raw data.
  • Cryptographic Computing for Clean Rooms
  • This diagram outlines how Cryptographic Computing for AWS Clean Rooms works.

Use cases

Bring together disparate data from across engagement channels and partner datasets to form a 360-degree view of your customers.
Collaborate with advertising and marketing partners to improve campaign planning, activation, and measurement, and offer better, more relevant consumer experiences.
Securely analyze sensitive datasets across companies and corporate divisions to better predict market trends, assess risk, and improve reporting.
Collaborate to securely accelerate the development of new products, technologies, and programs that rely on datasets across multiple companies.

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