Senior Marketing Specialist, Loyalty & CRM

Purpose & Overall Relevance For The Organization

adiClub

adiClub is our free membership program that can be accessed globally and throughout the year. Built for a community that is passionate about sport, culture, and style – our members unlock member-only rewards, money-can’t-buy experiences, and access to products and discounts. Members get their hands on the best of adidas from day one. https://www.adidas.com.au/adiclub

The Role

The Senior Specialist, Membership Loyalty & CRM, in our Melbourne-based marketing team drives the implementation of our adiClub loyalty program and execution of campaigns across CRM channels. Leaning on brand/event marketing and digital marketing principles, the Membership and CRM role is responsible for 1) attracting and acquiring members from our key consumer groups and 2) driving lasting engagement, interaction, and loyalty with the brand and adiClub program.

You will report to, and work directly with, the Marketing Manager, Loyalty & CRM to deliver membership activations that attract, engage, and satisfy our key consumers. You will plan and deliver money-can’t-buy experiences, raffles, and rewards for adiClub members, as well as own all direct communications with members, across eDMs/email, App push notifications and membership event pages, supporting key adidas brand campaigns, product launches and sporting moments.

You will work in a fast-paced, international, and highly strategic environment, alongside a team of creative, passionate, and collaborative marketers. You love sport (AFL, NRL, rugby union, soccer, running). You lead with data, you’re ambitious and you love to be on-the-go creating. You will play a pivotal role in connecting adidas consumer experiences online and offline, increasing adidas brand engagement, loyalty, and revenue/net sales.

Key Responsibilities

• Develop detailed activation and CRM plans to deliver against the membership & CRM calendar, including key brand campaigns, product launches, local sporting moments and sale
• Work closely with brand marketing and sports marketing to acquire new members, capture data, and engage existing members across all touchpoints (.com/App, retail, consumer events)
• Support the creation/curation/adaptation and delivery of content for membership, CRM, and eCommerce marketing campaigns. Ensure all campaigns are delivered on-time and in-full
• Support briefs to creative and media agencies for membership events and online media
• Maintain and distribute monthly membership & CRM calendar, including all membership acquisition and engagement activity, eDM/emails and App push notifications
• Brief deployment of marketing eDMs, App push notifications, and .com/App event pages to external agencies, ensure external agency has all required assets to support execution
• Liaise with eCommerce and retail teams to ensure seamless consumer experience from comms to online and offline stores
• Coordinate review anembd approval of all eDMs,m App push notifications and event pages
• Liaise with legal teams to ensure all membership raffles and rewards are legally compliant
• Request and manage membership voucher replenishment from operations teams
• Create eDM, push notification and membership event deployment and performance reports
• Measure and share reports on campaign and activation performance against key KPIs
• Lead A/B testing and optimisation of eDMs, push notifications and membership events
• Review and revamp lifecycle communications for adiClub members with the aim to improve membership active rates and CLTV
• Support managing and tracking the membership & CRM annual budget
  
  

Key Relationships

• Pacific Brand – Brand Comms, Sports Marketing, Omnichannel Marketing, Concept-to-Consumer
• Pacific Retail
• Pacific eCommerce
• Emerging Markets – Digital Activation
• Global – Membership Operations
• External creative and media agencies
  
  

Knowledge, Skills & Abilities

• Marketing knowledge and experience in sport and/or fashion/lifestyle categories.
• Experience in digital marketing campaign development & execution. Awareness of ongoing trends in digital & mobile eco-systems.
• Experience managing content creation and campaign deployment through external agencies.
• Ability to handle ambiguity and detangle complex situations into actionable activities.
• Proactive and opportunistic – ability to search out opportunities and capitalise on them.
• Strong project management skills and track record for successful and timely implementation of plans.
• Willingness to be hands on and a team player.
• Experience with design or CRM programs, e.g. Adobe Photoshop, SalesForce Marketing Cloud is a plus (not mandatory).
  
  

Requisite Education & Experience / Minimum Qualifications

• 3-5 years industry experience in marketing/CRM/membership/loyalty/eCommerce
• Bachelor’s degree required.
• Fluent in English (writing and verbal).
• Excellent presentation skills.
• IT skills: Outlook, Excel and Word: Basic; PowerPoint: advanced.
  
  

What’s on offer?

Benefits

A competitive base salary, bonus scheme and adidas employee benefits are also on offer to the successful candidate, these may include:

• Remote Work Options
• Employee Assistant Programs
• Parental Benefits
• Employee Discount on adidas Merchandise
• Employee Engagement Events throughout the year
• Tools of the Trade (Laptop, iPhone, etc)
  
  

How do I apply?

• Press the "Apply" button and follow the instructions
• You will be required to fill out the online application forms, and attach a copy of your resume and cover letter which addresses all the above candidate requirements
• Applications that do not attach a cover letter that addresses the job requirements specific to adidas will not be considered.
• Applications will only be accepted through the steps above
• Please note that due to the high volume of applications adidas receives, we will be unable to respond to all individual inquiries.
  
  

________________________________________________________________________________

About Adidas

Profile - adidas Group (adidas-group.com) Magazine - adidas Group (adidas-group.com) Diversity, Equity & Inclusion - adidas Group (adidas-group.com)

adidas Pacific HQ is in a brand-new built, modern, and vibrant space nestled in the heart of Melbourne's iconic sporting precinct at 65 Dover Street, Cremorne.

At our Head Office location, we're proud to offer a state-of-the-art work environment that champions innovation and collaboration. Embracing a hybrid work model, we're providing the flexibility of on-site and remote work, ensuring a balanced approach to productivity and well-being for all our valued employees.

______________________________________________________________________________

Please note part of adidas Pacific’s recruitment process will require external candidates to consent to a pre-employment criminal history check

Note to agencies: adidas Pacific does not accept any unsolicited calls or resumes from head hunters, executive recruiters, or other staffing or recruitment agencies. Please do not submit or forward any resumes, CVs or profiles to the adidas careers portal, nor to any adidas personnel. adidas will not pay any fees relating to unsolicited resumes.