Tunc Bolluk

Greater Sydney Area Contact Info
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Publications

  • What is a CDP and does your business need one?

    Retail World Magazine

    While customer relationship management (CRM) systems have long been a staple tool for retailers, customer data platforms (CDP) are becoming increasingly popular.

    We explore the differences between the two & whether your business needs to invest in a CDP as well.

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  • The Link Between Data Quality and Sales Productivity

    NZ Business

    If you want your business to better leverage it's data to enhance sales productivity, read about my key suggestions on these 3 steps to take as a priority.

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  • Engaging Customers - Insights from Australia’s Top Financial Marketing Experts

    Validity

    We recap a discussion we hosted with some of Australia’s top marketing experts from the region’s largest financial services firms.

    The group spoke about the common challenges faced by financial services marketers, including engaging customers, evolving from campaigns to customer journeys, and making predictions about the future role of digital marketing in the financial industry.

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  • The State of CRM and Data Management // How to be an Elite Data Operator

    Busy Continent

    It’s a well-known fact that data is the way of the future. In fact, data is often likened to being the new ‘black gold’ of the business world, but much like oil, it’s only valuable when it’s gathered and managed correctly.

    Businesses that invest in their data systems and know how to leverage the data that’s available to them have a huge advantage over competitors who don’t.

    We analyse the findings from our recent, The State of CRM and Data Management, and reveal some interesting…

    It’s a well-known fact that data is the way of the future. In fact, data is often likened to being the new ‘black gold’ of the business world, but much like oil, it’s only valuable when it’s gathered and managed correctly.

    Businesses that invest in their data systems and know how to leverage the data that’s available to them have a huge advantage over competitors who don’t.

    We analyse the findings from our recent, The State of CRM and Data Management, and reveal some interesting commonalities among respondents

    See publication

  • How Bricks and Mortar Stores Can Apply AI and Machine Learning to Enhance the Customer Experience

    RetailBiz

    As e-commerce sales continue to grow and more consumers turn to online shopping, retail stores have been forced to innovate in order to attract and maintain the attention of their customers, especially Millennials.

    One of the most innovative ways bricks and mortar stores are doing this is through machine learning (ML), the key application of Artificial Intelligence (AI)

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