Adelaide, South Australia, Australia
Contact Info
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About
Articles by Byron
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Marketing science is not an applied discipline
Marketing science is not an applied discipline
By Byron Sharp
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A quick guide to scientific thinking, for business people
A quick guide to scientific thinking, for business people
By Byron Sharp
Activity
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I went bookwatching at the Academy of Management exhibits hall and found Human Resources for the Non-HR Manager keeping good company at Routledge…
I went bookwatching at the Academy of Management exhibits hall and found Human Resources for the Non-HR Manager keeping good company at Routledge…
Liked by Byron Sharp
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Did you see this?! Things got heated during the Women's Beach Volleyball final between Brazil and Canada on Friday. Words were exchanged at the…
Did you see this?! Things got heated during the Women's Beach Volleyball final between Brazil and Canada on Friday. Words were exchanged at the…
Liked by Byron Sharp
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European cities have made themselves into open air museums and theme parks, but then locals complain about the very tourists their economies have…
European cities have made themselves into open air museums and theme parks, but then locals complain about the very tourists their economies have…
Liked by Byron Sharp
Experience & Education
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University of South Australia
View Byron’s full experience
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Publications
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How Brands Grow part 2 - emerging markets, durables, services, new & luxury brands
Oxford University Press
See publicationFollowing the success of international bestseller How Brands Grow: what marketer's don't know comes a new book that takes readers further on a journey to smarter, evidence-based marketing.
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Marketing: theory, evidence, practice
Oxford University Press
See publicationA textbook that tries to give a realistic view of the marketing world. And one based on serious evidence.
Aims to help any marketing manager identify the charlatans and fantasy stories of marketing theory. -
How Brands Grow
Oxford University Press
See publicationA scientific journey that reveals and explains with great rigour the Laws of Growth.
- Bruce McColl, Chief Marketing Officer, Mars Incorporated.
marketers need to move beyond the psycho-babble and read this book... or be left hopelessly behind.
- Joseph Tripodi, Chief Marketing & Commercial Officer, The Coca-Cola Company, Atlanta USA.
Honors & Awards
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Editorial Board memberships (Academic Journals)
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Australasian Marketing Journal
Journal of Advertising Research
Journal of Marketing Analytics
Journal of Empirical Generalisations in Marketing Science
Recommendations received
1 person has recommended Byron
Join now to viewMore activity by Byron
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I seem to be on the same wavelength as Marina Hyde in my latest Substack post, which is no bad thing (right down to the 'useful villain' phrase). I…
I seem to be on the same wavelength as Marina Hyde in my latest Substack post, which is no bad thing (right down to the 'useful villain' phrase). I…
Liked by Byron Sharp
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REVIEW OF MY BOOK BY BLUE INK REVIEW Blue Ink Review reviewed my new book Warrior, Queen, Scientist, Activist: Gritty Women Who Bent the Arc of…
REVIEW OF MY BOOK BY BLUE INK REVIEW Blue Ink Review reviewed my new book Warrior, Queen, Scientist, Activist: Gritty Women Who Bent the Arc of…
Liked by Byron Sharp
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In 1976, three children were killed in a shooting incident in Belfast. Betty Williams (left) and Mairead Corrigan (right) - two ordinary women who…
In 1976, three children were killed in a shooting incident in Belfast. Betty Williams (left) and Mairead Corrigan (right) - two ordinary women who…
Liked by Byron Sharp
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Thoughts from a British Asian. My family is more patriotic than these rioters will ever be.
Thoughts from a British Asian. My family is more patriotic than these rioters will ever be.
Liked by Byron Sharp
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A great luxury of German life is walking with your daughter to the bakery, providing her a snack, and then continuing to the botanical garden café…
A great luxury of German life is walking with your daughter to the bakery, providing her a snack, and then continuing to the botanical garden café…
Liked by Byron Sharp
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How I changed my mind, on purpose. We humans find it hard to change our minds. A decent chunk of behavioural science is just acknowledging this…
How I changed my mind, on purpose. We humans find it hard to change our minds. A decent chunk of behavioural science is just acknowledging this…
Liked by Byron Sharp
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Social media, social purpose and social unrest... I've written about the response of the advertising industry to the events of this week. As I see…
Social media, social purpose and social unrest... I've written about the response of the advertising industry to the events of this week. As I see…
Liked by Byron Sharp
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