About
Articles by Natalie
-
BEAM’s top 5 ways to out-smart and out-perform your competitors.
BEAM’s top 5 ways to out-smart and out-perform your competitors.
By Natalie Potter
Contributions
-
What are the most common challenges in developing a go-to-market strategy?
A common challenge and mistake with "go to market strategies" is not starting with the end in mind. While all strategies of audience insights and persona development, brand and offer differentiation, channels and marketing mix, marketing and sales team synergies, reviews and measurement - are all indeed necessary - yet unless there's a clear business plan of objectives, SWOT assessment and measurable KPI's - how can you confidently position your product and service, assess whether the 'go to' has worked or provided a ROI? Always start with the end in mind. Wise man; Stephen R. Covey says and we at BEAM www.beamcreative.com.au live by for our clients.
Activity
-
Books and pyjamas. What a great synergy and partnership opportunity. QBD Books and Penguin Random House have teamed up with The Pyjama Foundation…
Books and pyjamas. What a great synergy and partnership opportunity. QBD Books and Penguin Random House have teamed up with The Pyjama Foundation…
Shared by Natalie Potter
-
Woolworths' latest campaign is such a beautiful story. The brand film is inspired by the true story of Paralympic swimmer Col Pearse, whose family…
Woolworths' latest campaign is such a beautiful story. The brand film is inspired by the true story of Paralympic swimmer Col Pearse, whose family…
Shared by Natalie Potter
-
The MELOTTI branding in Rome is spot on! 🤩🔥 I stumbled upon a restaurant in Rome called Risotteria Melotti, and I was super impressed by how great…
The MELOTTI branding in Rome is spot on! 🤩🔥 I stumbled upon a restaurant in Rome called Risotteria Melotti, and I was super impressed by how great…
Liked by Natalie Potter
Experience & Education
-
BEAM Marketing | Melb/Syd/Bris
View Natalie’s full experience
By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.
Licenses & Certifications
Projects
-
ACCF Get the Pap Text campaign
- Present
Awareness campaign and national cervical cancer awareness week - for Get the Pap Text - a worlds first national registry for reminders for Pap Tests for Australian women. 90% of women who get cervical cancer have not had their regular pap test.
Other creators -
-
ProtectABed SuperMum campaign
-
ProtectABed worlds number one mattress protector company searches for Australia's first super mum. Nicky Buckley helps ProtectABed search for both national and state winners - with 2 x $5000 holidays to be won to reward Aussie mums.
Other creators -
Recommendations received
-
LinkedIn User
6 people have recommended Natalie
Join now to viewMore activity by Natalie
-
Over the last few months, PSA has teamed up with P&R for a gift card giveaway, and we have some winners who all took home a $250 egift card. Scott…
Over the last few months, PSA has teamed up with P&R for a gift card giveaway, and we have some winners who all took home a $250 egift card. Scott…
Liked by Natalie Potter
-
I've been observing the trend of brand refreshes, and it's fascinating to see how many brands are pivoting towards fundamental brand building instead…
I've been observing the trend of brand refreshes, and it's fascinating to see how many brands are pivoting towards fundamental brand building instead…
Shared by Natalie Potter
-
Apologies for possibly breaching the privacy of the people in this video but this is St Kilda Fitzroy Street at 9.20am Saturday morning. The City…
Apologies for possibly breaching the privacy of the people in this video but this is St Kilda Fitzroy Street at 9.20am Saturday morning. The City…
Liked by Natalie Potter
-
👋 Hi, in case we haven't met before, I'm Sam from Sam Says. My team and I help other businesses stand out online, especially when it comes to…
👋 Hi, in case we haven't met before, I'm Sam from Sam Says. My team and I help other businesses stand out online, especially when it comes to…
Liked by Natalie Potter
-
Sure looks much warmer at Haymans Electrical Burleigh than it does in Melbourne! Perfect for a BBQ - Hayman's and PSA Rep Christa teamed up to show…
Sure looks much warmer at Haymans Electrical Burleigh than it does in Melbourne! Perfect for a BBQ - Hayman's and PSA Rep Christa teamed up to show…
Liked by Natalie Potter
-
When you nail the customer touchpoint at every level, this results in free social media impressions for your brand! 🔥 GENTLE MONSTER is a perfect…
When you nail the customer touchpoint at every level, this results in free social media impressions for your brand! 🔥 GENTLE MONSTER is a perfect…
Liked by Natalie Potter
Explore collaborative articles
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
Explore MoreOthers named Natalie Potter in Australia
6 others named Natalie Potter in Australia are on LinkedIn
See others named Natalie Potter