About
Experience & Education
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Amazon Web Services
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Volunteer Experience
Courses
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ITIL V3
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Scaled Agile Framework (SAFe 4.0)
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Projects
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Mobile Optimisation & Content Insertion
Based on subscriber trends and client requirements designed and led a mobile data optimisation and content insertion project for a large telco in APAC.
Content insertion took the subscribers transaction and categorised to insert relevant content from the carriers portal, partners or Appstore. Designed integration to the backend IT systems to provide real time billing information as banner insertion at the header or footer of the page. -
Subscriber Profiling, Analytics and Mobile Advertising
Led the client interaction and solution design for a carrier wide customer profiling solution to:
- take live transactional feeds from edge gateways in the network,
- categorise and profile these transactions, and
- Integrate into a real time ad serving module with interfaces to multiple Ad networks -
Virgin Mobile Launch
Part of the team that built and launched the Virgin Mobile UK IT systems.
Languages
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English
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French
Elementary proficiency
Organizations
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Australian Marketing Institute
Certified Practicing Marketer (AMAMI CPM)
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