Jolaine Boyd

We’re excited to share the latest insights from a deep, senior marketer study conducted by Mi3Australia in collaboration with the Australian Marketing Institute, Qualtrics, and Tumbleturn Marketing Advisory. This comprehensive report, featuring inputs from AMI members, highlights key trends and challenges faced by top marketers managing over $3 billion in budgets. Key Highlights: 🔹 83% of marketers now see marketing as a critical growth driver, though B2B marketers remain less certain. 🔹 Just 35% of marketers say their team is “equipped for the future”. 🔹 Evidence of a three-speed marketing economy with upended KPIs and priorities. 🔹Only 15% of retail marketers believe their CX is performing well, while telcos are confident. 🔹 Shift towards performance media for instant results. 👉 Learn More: https://lnkd.in/gHgAd4kA #MarketingLeadership #SeniorMarketers #AMI #Mi3Report #MarketingInsights #IndustryTrends #AustralianMarketingInstitute

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Headline : “Just 35% of marketers say their team is “equipped for the future”. Report on State of the Nation in Marketing in Australia, see below for some great insights for you the CMO and your business. #CMO #Marketing #Marketingcareer Andrew Thornton Maria De Conno John Clay Simon Cheng Chris Taylor Kristie Atkins Bruce McDonald Celeste Moroney

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Check out the revealing insights from our latest study in collaboration with Mi3Australia, the Australian Marketing Institute, Qualtrics, and Tumbleturn Marketing Advisory. This detailed report brings to light the key trends and challenges that top marketers, who manage over $3 billion in budgets, are currently facing. Key Highlights: 🔹 83% of marketers now view marketing as a vital engine for growth, though uncertainty persists among B2B marketers. 🔹 Only 35% of marketers feel their teams are prepared for the future. 🔹 Discover a dynamic three-speed marketing economy with evolving KPIs and shifting priorities. 🔹 A mere 15% of retail marketers are satisfied with their customer experience performance, in contrast to the confidence among telcos. 🔹 A marked trend towards performance media for quicker results. Dive deeper into the findings and empower your marketing strategy: Download Your Copy 👉 https://lnkd.in/gHgAd4kA #MarketingLeadership #SeniorMarketers #AMI #Mi3Report #MarketingInsights #IndustryTrends #AustralianMarketingInstitute

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📈 Our 2024 Digital, Marketing & eComm in Focus report is live! 📈 Now in it's fourth year, the report, developed in conjunction with Six Degrees Executive, interviewed 250 marketing, digital and eCommerce leaders from a wide range of industries across Australia. What the report covers: 🔹 The priorities and challenges facing marketing, digital and eCommerce teams 🔹 Digital transformation and what is hindering progress The growing skills gap within teams across Australia 🔹 A closer look at how brands are training their teams and what is holding teams back 🔹 A closer look at the preparedness of teams to adapt to privacy changes 🔹 The rising demand of CDPs and the challenges that this presents for teams 🔹 A spotlight on eCommerce – a special feature delving into an array of insights on eCommerce and much more Special shoutout to our sponsors Amperity & SKUvantage | Salsify ANZ! 👉 Download your copy today: https://lnkd.in/ghXVf4t5 #digital #marketing #ecommerce

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Some great marketers with some great thoughts on staying relevant in a changing industry thanks Paul McIntyre for supporting marketers staying relevant and growing their brands and careers Andrew Thornton Simon Cheng Chelsea Wymer CPM Anthony Voyage Australian Marketing Institute #marketingcareers #marketing

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Don't ignore your account structures. While the buzz at the moment is about testing copy, testing creative and testing audiences, if you account isn't structured correctly you won't see the results you should. After learning the "secret sauce" structure in Melbourne six years ago, I have been able to deliver it for 1-Up clients right across New Zealand. We took over a new client's paid social in July and in two weeks we have: Reduced cost per ATC by 38% Reduced cost per Purchase by 48%. No changes to copy. No changes to creative. No new audiences. Lay the foundations first before you start getting too tricky with your adverts.

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Happy New Year! For those operating on the Australian Financial Year (FY), this is the first week of FY25. Much like the turning of the calendar year, a new FY is met with lots of anticipation and optimism. Many Marketing teams are being asked to do 'more with less' ... so there is no better time to re-read this ripper article by Mark Ritson. > Consumers don’t get tired of ads, only marketers do < There are several actionable takeaways for marketers toward the end of the article, but this one is my favourite: > Save this year's creative budget to spend on media A great tip at a time when budgets are being trimmed while expectations are not. Happy New Year, and may FY25 bring you all much success! https://lnkd.in/gG6pn2xt

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👉 Our 2024 Digital, Marketing & eComm in Focus report is live! 📈 💡 Now in it's fourth year, the report, developed in conjunction with Arktic Fox, surveyed 250 marketing, digital and eCommerce leaders from a wide range of industries across Australia. What's covered in the report: 🔹 The priorities and challenges facing marketing, digital and eCommerce teams 🔹 Digital transformation and what is hindering progress 🔹The growing skills gap within teams across Australia 🔹 A closer look at how brands are training their teams and what is holding teams back 🔹 A closer look at the preparedness of teams to adapt to privacy changes 🔹 The rising demand of CDPs and the challenges that this presents for teams 🔹 A spotlight on eCommerce – a special feature delving into an array of insights on eCommerce and much more! Special shoutout to our sponsors Amperity & SKUvantage | Salsify ANZ! 👉 Download your copy today & receive a special bonus: https://lnkd.in/gCJReWHC #digital #marketing #ecommerce #talenttrends Maya Wettenhall Jo Krause & co.

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Sharing this Gartner guide to cross-functional collaboration for all marketers who struggle internally to get buy-in or work with their internal colleagues. This is always a 🌶 hot topic at the NZ Tech Marketers Emerging Leader Programme and one that I see play out in the organisations I work with, for a myriad of reasons. Fundamentally it is about shared objectives and understanding other's perspectives....but that can be easier said than done, especially for those who don't always have the experience. I'd love to know how you navigate this in your team - what works well or badly (you can PM me for that if you'd prefer 😜 ) https://lnkd.in/gGwwB9J6

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Another report to help the industry is live 🛎 Today we launched our 4th edition of the Digital, Marketing & eComm in Focus study. Together with our partners at Six Degrees Executive this 40-page study is full of local market insights from over 200 CMOs, CDOs, EGMs of Marketing and more - what is challenging brands, our preparedness for privacy changes, adoption of genAI, eCommerce maturity, marTech utilisation and more. If you want to get your hands on a copy you can do so below 👇 #Australianstudy #ecomm #data #digital #skills

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Data in #Marketing - can I make a quip about the agony and the ecstasy? In Karen Ganschow (KG) MBA GAICD's case, getting on top of data that can actually produce actionable insights to bring to life, then solve, customer problems, has been a thread throughout her career. And it led her most recently into what at first glance seemed a curious job remit for a marketer - head of data sciences at Aware Super in late 2019. Yet she was doing it to tackle the task all strategic marketers – and growing numbers of chief #customer officers – have been striving to realise for years with mixed success (and input): A 360-degree view of customers to drive personalisation, better engagement, growth, and retention. As she hangs up her full-time hat, I got to chat with Karen about career highlights, how she's seen tech enable insights to become more accessible to brands, and her ongoing fears and hopes for modern #marketers: https://lnkd.in/gGmnNAwp

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Do you want to get your marketing and sales in order? Check our out latest ANZ Business Growth Webinar on the topic of Marketing and Sales to Accelerate Growth. Join the discussion with host Dr Jana Matthews together with alumni CEOs Andy Freeman of Sneakers & Jeans and Briony Horner of Succession Ecology Pty Ltd. Register for the webinar: https://bit.ly/3xZO4In See the article below to prep for the webinar. #centreforbusinessgrowth

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#AusMumExpertArticle As an Australian businesswoman, navigating the complexities of today’s digital landscape requires more than just a keen business sense—it demands a strategic approach to content creation. Understanding why every business needs a robust content strategy is the first step in setting your venture apart from the competition. But, with the myriad responsibilities you juggle daily, how can you find the time to craft and implement this strategy effectively? This is where the secret weapon of a virtual assistant becomes invaluable. Read more:

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