Luke Peters

⚠️In line with updating outdated soft plastic labelling and in-store messaging, we remind Australian ARL users to urgently review and update all related marketing communications. We advise you to review all platforms where you have promoted sustainable packaging, the ARL, and soft-plastic labelling, including your website and other marketing materials. We thank for their commitment to better recycling outcomes. For more soft-plastics recycling information visit the link in the comments. #ARL #SoftPlastics #APCOMembers

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Retail spending in QLD/WA/SA has continued to outperform the national average since October 2023, with current retail spending growing +2.64% in May-24 compared to the same month last year in these states. This outperformed the national average for this same period which only grew +1.71%. https://lnkd.in/gvHC5mZi Colliers Chloe Lonergan Nik Potter Michael Tuck Joel Humich #RetailTrends #FoodCulture #Australia

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AUSTRALIAN VENUE CO PUB GROUP STEPS UP PUB PURCHASES The AFR reports that Australian Venue Co, the country’s second-largest hotel group, says it wants to buy some 20 pubs over the next year as its new private equity owner finalises its purchase. Read more at The Drop: https://lnkd.in/gqtE-XJh #thedrop #PubPurchases #AustralianVenueCo #HotelGroupExpansion #PubAcquisitions #HospitalityGrowth #PrivateEquity #VenueInvestments #HospitalityIndustry #AVCPubGroup #BusinessExpansion #NewOwnership #PubsInAustralia #AFRNews

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FOR SALE - CATERING & CAFE - ACT Opportunity for a strategic buyer to enter the catering market for a fraction of the setup costs. With replacement asset value of $1M, great local reputation and full financials available, this is definitely one to consider. This business has been a Canberra local favourite for 20+ years with the current founding owner. With sales revenue exceeding $1.2 million for FY23 and annual rent at only 7% of turnover, this business presents a lucrative investment opportunity either as a standalone venture or as an addition to an existing business portfolio. With all the equipment and infrastructure in place, a driven and experienced operator can easily see and take advantage of this opportunity. For a strategic buyer, this opportunity could also serve as a centralised kitchen for a multi-site operation. Additionally, as our client owns the premises, there’s potential to discuss purchasing the building—an added opportunity for expansion and stability. View the full listing here: https://lnkd.in/g_up7D3a

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On the latest Retail Panel, industry experts Christine Moody and Phillip Di Bella joined host Kelly Higgins-Devine on Australian Broadcasting Corporation (ABC) to discuss pressing issues in the retail and hospitality sectors. The conversation delved into the economic struggles exacerbated by decreased disposable income, which is leading to widespread closures in the hospitality sector. Phil highlighted crucial insights: "We deal with 800 to 900 venues in our business. So, we're a good barometer of what's happening in the industry." This reduction in consumer spending is impacting venues across the market, making it essential for businesses to attract more customers and plan for economic cycles to sustain growth. Christine Moody emphasised the mental stress on business owners, underscoring the need for proper support and strategic planning. She also highlighted the importance of community and innovative solutions to help businesses navigate these challenging times. Catch the full conversation here: https://loom.ly/ErGEuvg

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Since its inception, the business has gained popularity and an outstanding reputation owing to its finely brewed coffee, sumptuous menu, tasteful interior fit-out and excellent customer service. The business sells 40 kg of coffee weekly, contributing to its high-yield weekly sales and consistent financial performance. As part of a renowned franchise, the business can benefit from excellent operational support, which incoming owners will inherit as part of the sale. Moreover, all assets required to continue running the business are included in the sale price, eliminating the need for substantial capital injection post-settlement. The business operations are overseen by a husband-and-wife team supported by ten dedicated part-time staff. Business Features: * Taking $21,000 PW * 40 kg coffee sold PW * P&E valued at $160,000 * Prime location; long lease * Immaculate fit-out * Full team in place For more information on this business, contact Alam El Basha: Listing ID: ME02928 Phone: 0407 990 000 Email: alam.elbasha@linkbusiness.com.au #melbournecafe #franchiseopportunity #businessforsale #turnkeybusiness  #InvestmentOpportunity https://lnkd.in/geRJ3t4P

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🚀 Unlock Your Marketing Potential with A/B Testing! 🚀 In today's fast-paced digital landscape, understanding what truly resonates with your audience is crucial. Enter A/B Testing – the secret weapon that top marketers use to maximize their return on investment and drive exceptional results. 🎯 🔍 What is A/B Testing? A/B Testing, also known as split testing, is a powerful method for comparing two versions of a webpage, email, or other marketing asset to determine which one performs better. By delivering different versions to distinct segments of your audience, you can pinpoint what drives the highest engagement and conversions. 🌟 Why You Should Care: - Data-Driven Decisions: Say goodbye to guesswork and make informed choices based on actual user behavior. - Optimize Performance: Continuously refine your campaigns to achieve better results over time. - Boost Engagement: Tailor your content to align with your audience's preferences and needs. - Reduce Bounce Rates: Enhance user experience by identifying and implementing effective design and content strategies. - Increase Conversion Rates: Transform more visitors into leads or customers by leveraging insights from your tests. 📈 Steps to Successful A/B Testing: 1. Identify Your Goal: What specific metric do you want to improve? 2. Create Variations: Develop two distinct versions of the element you want to test. This could be different headlines, images, call-to-action buttons, or even complete page layouts. 3. Run the Test: Split your audience evenly and present each group with one of the variations. 4. Analyze Results: Use statistical analysis to determine which version outperforms the other. 5. Implement Changes: Apply the winning elements to your campaigns and continuously iterate for sustained growth. 🛠️ Essential Tools to Supercharge Your A/B Testing: - Google Optimize: Easily run experiments on your website content. - Optimizely: A comprehensive platform for optimizing customer experiences. - VWO (Visual Website Optimizer): Powerful A/B testing and conversion optimization. - HubSpot: Integrate A/B testing within your marketing automation workflows. ✨ Pro Tips for Effective A/B Testing: - Test One Element at a Time: To ensure clear results, focus on changing one element per test. - Consider Sample Size: Ensure you have a large enough audience to achieve statistically significant results. - Run Tests for Adequate Duration: Give your tests enough time to gather meaningful data. - Learn and Iterate: Use the insights gained to continually improve and refine your strategies. Embrace the power of A/B testing and transform your marketing efforts into a finely tuned, results-driven machine. Start today and see your engagement, conversion rates, and overall ROI soar to new heights! 🚀 Learn more about us at www.entivel.com #ABTesting #MarketingStrategy #DataDriven #DigitalMarketing #ConversionOptimization #Entivel #Entivel #CustomerEngagement #MarketingROI

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ANNOUNCEMENT UPCOMING BUSINESS BREAKFAST Euromonitor’s Top Global Consumer Trends for 2024 🗓 31 May 2024 🕙 10 AM - 12 PM Melbourne (GMT+11) 📍 Prince Deck, The Prince Hotel We are thrilled to announce our next Business Breakfast (free-to-attend) event that will take place in Melbourne on 31 May 2024. The event titled "Euromonitor’s Top Global Consumer Trends for 2024"​ is brought to you by Saladplate.com in collaboration with Euromonitor International Did you know that 74% of consumers were concerned about the rising cost of living in 2023? Euromonitor’s ‘Value Hackers’ trend looks at how consumers are reacting to cost of living pressures, and what companies can do to continue to attract consumers. Join Tim Foulds, Head of Insights from Euromonitor International for a live presentation and discussion on the emerging trends that are expected to have to most impact in 2024 and beyond. We will help you to: • Understand consumer behaviour and motivation • Identify the fast-moving trends that are expected to gain traction in the year ahead • Examine the business environment and impact: Through case studies from around the world and Australasia, we’ll illustrate  each trend with a focus on sectors like food and beverages, and health and beauty Get Ready to Connect with Industry Experts, Uncover the Latest Trends, and Build Valuable Relationships. REGISTRATION IS NOW OPEN: https://lnkd.in/ggcMGC2D *This session has a capacity limit of 100 attendees only. Register your interest to attend and you will receive a confirmation code from the Saladplate team once your profile has been verified. #saladplatebusinessbreakfast #industryinsights #consumertrends

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Benefits of paid ads for Canberra businesses: ➡️ traffic ➡️ specific targeting ➡️ brand awareness ➡️ conversion tracking ➡️ competitive advantage ➡️ adjustable ➡️ global potential ➡️ full-control for advertisers ➡️ data transparency ➡️ cutting-edge technology ➡️ Better ROI ➡️ and sooo much more. Read our blog to learn more.

I'd love to share a recent collaboration with The Lex Restaurant at W Brisbane - part of the W Hotels worldwide Marriott Bonvoy group that aligns perfectly with my passion for elevating business, amplify brands’ messaging, driving traffic and attracting more business. From the finest restaurants and bars to top-notch hotels, properties, news and products I’m all about showcasing the best of the best. By using multi-faceted digital campaigns that span Instagram, Facebook, TikTok, Threads, and LinkedIn to wide audience. Brands are able to showcase their businesses unique offerings with these jaw-dropping views, to turbocharged their business, bookings and business visibility. 📊 The Results 📊 🧡 Likes: 1875 💬 Comments: 128 🔄 Shares: 1166 💾 Saves: 608 🌍 Reach: 74,724 🎥 Video Views: 93.3k 🎯 The Challenge For Some Brands Not Using UGC 🎯 Limited Reach and Engagement: Without content creators, reaching a broader audience and engaging with potential customers can be challenging, as content creators often have larger, dedicated followers. Lower Authenticity and Trust: UGC and influencer endorsements often add a level of authenticity and trust that is hard to replicate through traditional marketing efforts alone. Slower Brand Awareness Growth: Content Creators can rapidly increase brand awareness by exposing their followers to the brand. Without their reach, building brand awareness will take significantly longer and have an increased cost through paid campaigns. Limited Creativity and Variety: Content creators bring diverse perspectives and creative ideas, enriching the brand’s content. Without this, content become’s monotonous and less engaging. Reduced Engagement on Social Media: Content creators generate high levels of engagement with their content. Without their involvement, social media posts have lower interaction rates. Slower Response to Trends: Content creators are quick to adopt and set new trends. Without their input, the brand will lag behind in leveraging current trends to stay relevant. Challenges in Personalisation: Influencers and content creators can personalise content to resonate with different audience segments. Without their input, the brand struggles to create personalised content that appeals to diverse customer groups. 🙌🏻 A massive shoutout to everyone who engaged with the campaign and supported this business. This is what marketing is all about—amplifying the content on a local and global stage. If you'd like to get eyeballs on your business, let's chat. 📧 katherine@katherinegalvin.digital Follow on LinkedIn for more!

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#60 is now live for eCommerce Australia Podcast, we speak with Ben Fitzpatrick who is Chief Strategy Officer at Webprofits. Ben explains the importance of first and foremost having exceptional creative, but even more importantly, is having a system, and taking a systemised approach to continuing to produce exceptional ads and creative month on month. Great discussion with someone of Ben's experience and first hand knowledge. #ecommerce #ecommerceaustralia #shopify #klaviyo #reviewsio #gorgias #okendo #remarkabledigital #seo #webprofits.

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Voting for the Spice Hot 100 Suppliers of 2024 is now open! 🤩 The Australian Event Industries List of Lists of the Who's Who With your support we can make our way to that coveted top 5 position for Best Theming, Props and Design Supplier for 2023 😍 AND Best Corporate Gift and Merchandise Supplier for our JAK Swag 🎁 ✅ Vote for JAK at the link in our bio as follows: 👆Click the link in our bio to access the voting page and cast your vote in one or both! 🙌 Section 11: Best Theming, Props and Design Supplier 😊 for JAK Creative & Events and Section 17: Best Corporate Gift and Merchandise Supplier for JAK Swag! There are 2 questions for you to answer... 🌶️ Supplier Name: JAK Creative & Events or JAK Swag 🌶️ What do you love about this supplier? Here's what some of our clients say about our creative talents: 🍾 JAK Creative were pivotal from a theming perspective in helping us make the Winter Masterpieces event at the NGV the huge success that it was, and I couldn’t recommend a more dedicated team to work with for our events. 🍾 JAK Creative are just as invested in my events as me. They really feel like an extension of my team. You guys rock! We cannot express how much we loved working with you! 🍾 Service was fantastic from the first meeting, on-site and right through to post events. The quality of products was high. The creative concepts were exactly what we were after. Here's what some of our clients say about the JAK Swag: 🎁 Can’t even say how much I LOVE this!!! At home packages for virtual conferences created by the amazing team at JAK Creative. THIS is what all virtual conferences should look like! Engaging people in their homes is so important! Amazing! Love it! 🎁 I immediately started planning an event just so I could use this. It's amazing! 🎁 What a beautifully conceived, VERY stylish and magnificently executed product. All the hallmarks of what makes JAK, JAK! Not to mention the superb eco credentials. A huge WOW!

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