Bri Williams

Influencing customers and colleagues to take action is rarely easy, and yet success in business relies on being able to do this each and every day.

We want people to buy from us, respond to our emails, click on our website, fill out forms, turn up on time, and work hard.

So why is it so difficult?

What international bestseller, The Decision Book, did for simplifying strategic thinking, The Williams Behaviour Book does for behaviour change, making science accessible, usable,… Show more

Influencing customers and colleagues to take action is rarely easy, and yet success in business relies on being able to do this each and every day.

We want people to buy from us, respond to our emails, click on our website, fill out forms, turn up on time, and work hard.

So why is it so difficult?

What international bestseller, The Decision Book, did for simplifying strategic thinking, The Williams Behaviour Book does for behaviour change, making science accessible, usable, and fun.

Drawing on the best behavioural research, influencing expert Bri Williams has created fifty visual models to help you:
• avoid working on the wrong problem
• convert ideas into action
• move the unmotivated

When you change behaviour, you change your world. Show less

Six golden rules for compelling communications.

Tired of getting your emails ignored? Terrified customers will react badly to a letter you have to send?​ We spend a lot of time and money writing emails and letters, yet so many fail to engage the reader in the way we want.

In The Little Book of Letters and Emails behavioural specialist Bri Williams has pulled together six golden rules for making correspondence compelling in a short and sharp 24 page guide.

You'll learn how… Show more

Six golden rules for compelling communications.

Tired of getting your emails ignored? Terrified customers will react badly to a letter you have to send?​ We spend a lot of time and money writing emails and letters, yet so many fail to engage the reader in the way we want.

In The Little Book of Letters and Emails behavioural specialist Bri Williams has pulled together six golden rules for making correspondence compelling in a short and sharp 24 page guide.

You'll learn how to:

Get clear on your behavioural objective
Engage with the right type and amount of tension
Break bad news without breaking the relationship
Use active and passive voice
Personalise appropriately
Write differently for letters and email

Learn to write right with behavioural science.​ Show less

How you represent price is one of the biggest decisions you make as a business, so why risk getting it wrong? In the (not so little) Little Book of Pricing and Payment, leading behavioural specialist Bri Williams details how to communicate pricing to maximise conversion.

Bringing together the best of behavioural science in 120 entertaining pages, you’ll learn:

Whether to sequence your prices from highest or lowest or vice versa
Why products for pleasure should be priced… Show more

How you represent price is one of the biggest decisions you make as a business, so why risk getting it wrong? In the (not so little) Little Book of Pricing and Payment, leading behavioural specialist Bri Williams details how to communicate pricing to maximise conversion.

Bringing together the best of behavioural science in 120 entertaining pages, you’ll learn:

Whether to sequence your prices from highest or lowest or vice versa
Why products for pleasure should be priced differently to those that are functional
Whether rounded or non-rounded prices are best
The pros and cons of strategies like pay what you want, surge pricing and freemium models
How to convert free customers to paid
How to increase your fees without losing customers
Whether you should offer discounts or impose fees
How to get customers to pay on time
And much more!

Show less

A short and sharp 50 page book which examines how to embed behavioural economics in your organisation, as well as why it's important and the most relevant behavioural principles.

Habits are at the core of human behaviour, and as a health professional you have the opportunity to help your clients to break old patterns and form new ones.

The problem is you never get the time to spend with them on their habits because you are so busy during the consultation.

The answer is to give them The Little Book of Habit Change, a simple 30 page book that takes them through:

What habits are and why they are important
Common mistakes to avoid when trying to… Show more

Habits are at the core of human behaviour, and as a health professional you have the opportunity to help your clients to break old patterns and form new ones.

The problem is you never get the time to spend with them on their habits because you are so busy during the consultation.

The answer is to give them The Little Book of Habit Change, a simple 30 page book that takes them through:

What habits are and why they are important
Common mistakes to avoid when trying to change habits
A step-by-step worksheet to make habits
A step-by-step worksheet to break habits Show less

No matter what business you are in, your job is to change behaviour; the behaviour of customers, suppliers, staff, investors and stakeholders.

Unfortunately we've been trying to do this in the wrong way.

In Behavioural Economics for Business you will learn;

The three mistakes we've been making when trying to influence behaviour
The role of Behavioural Economics
A new model for behaviour change
How to overcome the three main barriers to change; Apathy, Paralysis and… Show more

No matter what business you are in, your job is to change behaviour; the behaviour of customers, suppliers, staff, investors and stakeholders.

Unfortunately we've been trying to do this in the wrong way.

In Behavioural Economics for Business you will learn;

The three mistakes we've been making when trying to influence behaviour
The role of Behavioural Economics
A new model for behaviour change
How to overcome the three main barriers to change; Apathy, Paralysis and Anxiety
How to Behavioural Economics applies to;
B2B and B2C
Customer Insights
Pricing
Acquisition
Retention
Website Design
People management
Strategy
Innovation Show less

When it comes to habits, the question is not why or what, but how. In The How of Habits, I bring the best of behavioural science together to address;
* why we have habits
* common traps we fall into when trying to change
* tricks we can use to make it easier, and
* ways to bust the baddest of habits
The only book of its kind, The How of Habits gives you a step-by-step, easy to follow process that will help you take control of your habits. Self-guided worksheets include;
* a… Show more

When it comes to habits, the question is not why or what, but how. In The How of Habits, I bring the best of behavioural science together to address;
* why we have habits
* common traps we fall into when trying to change
* tricks we can use to make it easier, and
* ways to bust the baddest of habits
The only book of its kind, The How of Habits gives you a step-by-step, easy to follow process that will help you take control of your habits. Self-guided worksheets include;
* a process for making habits
* a process for breaking habits
* your habit plan
Easy to read and apply, this 106 page book will help you make the changes you want in your life by explaining where we usually go wrong and how to get things right. If you want to live a better life, it starts by taking control of your habits with The How of Habits. Show less

I cover 5 key behavioural principles to help finance professionals close the deal.

Article/interview on my CPA Australia Congress presentation "Businesses don't run on numbers, they run on responses to numbers".

Most websites are leaking money, failing to convert visitors to customers. In this guide I outline 5 essentials to make your website behaviourally effective.

Details the three behavioural reasons people don't make decisions and what you can do about it.

Feature article on what behavioural economics is and how it can be applied to business

22 Minutes to a Better Business tackles eighteen common business issues using Behavioural Economics. Take out the guess work around human behaviour and get more effective results.