Binh Rey

Melbourne, Victoria, Australia Contact Info
6K followers 500+ connections

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About

When you protect your brand, you protect your future success. That’s why trademarks and…

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Experience & Education

  • Applied Marks

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Licenses & Certifications

Volunteer Experience

  • Thrive Refugee Enterprise Ltd Graphic

    Volunteer Mentor

    Thrive Refugee Enterprise Ltd

    - Present 7 years

    Economic Empowerment

    Mentoring refugees on the practical aspects of starting up a business. Helping them write up their business plan, guiding them through the steps involved in setting up a business in Australia. Give them ideas on how they should market to their target audience, help them understand cash flow and help them with overcoming the language barrier. I hope to help refugees to launch successful small businesses to enable them to be financially independent and I hope to make long lasting friendships…

    Mentoring refugees on the practical aspects of starting up a business. Helping them write up their business plan, guiding them through the steps involved in setting up a business in Australia. Give them ideas on how they should market to their target audience, help them understand cash flow and help them with overcoming the language barrier. I hope to help refugees to launch successful small businesses to enable them to be financially independent and I hope to make long lasting friendships along the way.

  • IPSANZ - The Intellectual Property Society of Australia and New Zealand Inc. Graphic

    Member

    IPSANZ - The Intellectual Property Society of Australia and New Zealand Inc.

    - Present 4 years

    I am excited to be a member of IPSANZ.

    IPSANZ is a trans-tasman association with broad membership base, including Trade Mark Attorneys, Patent Attorneys, Solicitors, Barristers and Academics, as well as persons working in the industrial and government sectors.

    The Society has been established as an association of people who work with intellectual property laws and those who are users of these laws. It provides a unique forum in which to meet and discuss current problems and…

    I am excited to be a member of IPSANZ.

    IPSANZ is a trans-tasman association with broad membership base, including Trade Mark Attorneys, Patent Attorneys, Solicitors, Barristers and Academics, as well as persons working in the industrial and government sectors.

    The Society has been established as an association of people who work with intellectual property laws and those who are users of these laws. It provides a unique forum in which to meet and discuss current problems and developments in this fascinating and rapidly expanding area.

    Intellectual property rights underpin much of the investment of time, money and resources that is expended in the process of innovation in our society. Through the laws of patents, copyright, designs, trade marks, unfair competition and trade secrets, protection is given to those who create, develop and market new concepts and ideas across a vast range of industries and occupations.

  • Professionals in International Trade Graphic

    Head of Marketing & Communications | Board Member

    Professionals in International Trade

    - 3 years 2 months

    Economic Empowerment

    Professionals in International Trade (PIT) is a networking group based in Sydney, Australia with ambition to expand our reach into Melbourne and other states in 2019.

    Our members represent and support the trade and investment activities of overseas companies in the Australian and New Zealand markets.

    My role within this membership base organisation is to increase its profile in the market place by establishing marketing communications and assist in planning/promoting events…

    Professionals in International Trade (PIT) is a networking group based in Sydney, Australia with ambition to expand our reach into Melbourne and other states in 2019.

    Our members represent and support the trade and investment activities of overseas companies in the Australian and New Zealand markets.

    My role within this membership base organisation is to increase its profile in the market place by establishing marketing communications and assist in planning/promoting events throughout the year. Through networking and promotion, the aim is to increase membership and membership activity to benefit those who work in the International Trade industry.

  • Vice President, Marketing

    Cumberland Business Chamber (CBC)

    - 1 year 4 months

    Economic Empowerment

    Cumberland Business Chamber has been established for 30 years for the business community in the Smithfield-Wetherill Park region. This business chamber has been focused on the industrial manufacturing industry. Promotes and supports members to grow their business through education and community support.

    My role in the current term encompasses the following projects:
    ● Responsible for relaunching the Cumberland Business Chamber brand
    ● Develop and implement new communication…

    Cumberland Business Chamber has been established for 30 years for the business community in the Smithfield-Wetherill Park region. This business chamber has been focused on the industrial manufacturing industry. Promotes and supports members to grow their business through education and community support.

    My role in the current term encompasses the following projects:
    ● Responsible for relaunching the Cumberland Business Chamber brand
    ● Develop and implement new communication initiatives
    ● Develop and implement new media initiative
    ● Developing new website (second of the the year project)
    ● Liaise with local manufacturing businesses to assist in the growth of their business

  • Secretary of the Board | Board Member

    Cumberland Business Chamber (CBC)

    - 1 year 1 month

    Economic Empowerment

    ● Advising the board and its committees on governance matters;
    ● Monitoring that board and committee policy and procedures are followed;
    ● Coordinating the timely completion and despatch of board and committee papers;
    ● Ensuring that the business at board and committee meetings is accurately captured in the minutes;
    ● Helping to organise and facilitate the induction and professional development of directors.

  • Brilliant Women Global Graphic

    Member

    Brilliant Women Global

    - Present 4 years 6 months

    I am a member of Brilliant Women Global. I look forward to getting to know the members within this association, I have already met many inspirational people working in various industries. I hope to contribute and support other members within this group.

    Brilliant Women Global is a purpose driven network, enabling people who share the values of Diversity and Inclusion to reach their aspirations.

    Brilliant Women Global brings you key decision makers and strategic connections in a…

    I am a member of Brilliant Women Global. I look forward to getting to know the members within this association, I have already met many inspirational people working in various industries. I hope to contribute and support other members within this group.

    Brilliant Women Global is a purpose driven network, enabling people who share the values of Diversity and Inclusion to reach their aspirations.

    Brilliant Women Global brings you key decision makers and strategic connections in a trusted environment. Thought leaders spearhead our events, engaging conversations around best practises.

    Brilliant Women Global champions women seeking progress in their professional and personal lives. Men who champion women are crucial.


  • Women's Network Australia Graphic

    Victorian Ambassador & Member

    Women's Network Australia

    - Present 9 years 8 months

    Economic Empowerment

    WOMEN’S NETWORK AUSTRALIA (WNA) | Connect – Collaborate – Empower

    Janelle Bostock heads up this amazing members organisation. Women’s Network Australia bring together a collective group of empowered women, empowering women. With more women than ever now running their own small business in Australia, WNA is passionate about making a difference and being the voice for women in business.

    I have been a member since 2015 and love being part of this community of women business leaders…

    WOMEN’S NETWORK AUSTRALIA (WNA) | Connect – Collaborate – Empower

    Janelle Bostock heads up this amazing members organisation. Women’s Network Australia bring together a collective group of empowered women, empowering women. With more women than ever now running their own small business in Australia, WNA is passionate about making a difference and being the voice for women in business.

    I have been a member since 2015 and love being part of this community of women business leaders and business entrepreneurs.

    Since 2019, having moved to Melbourne from Sydney, I took on the role of Brand Ambassador for Women's Network Australia.

  • BNI Catalyst - Chapter of the Year, Business Networking Sydney Graphic

    Treasurer (2016) | Member between 2015 to 2019

    BNI Catalyst - Chapter of the Year, Business Networking Sydney

    - 6 years

    BNI - The World's Leading Business Networking and Referral Organization

    I belonged to BNI Catalyst network group for 5 years. BNI assisted in assisting me grow my network and help grow the Seriously Trademarks practice in Sydney during 2014-2019. When I landed in Sydney from Auckland, I did not know a soul in Sydney within the business community. I made long life friends and also valuable business contacts during my time at BNI Catalyst.

  • Professionals in International Trade (PIT) Graphic

    Board Member | Head of Events

    Professionals in International Trade (PIT)

    - Present 2 years 8 months

    Economic Empowerment

    After helping Professionals In International Trade (PIT) organisation launched during Covid-19 in 2021, Binh was voted to join the Board in 2022, in the role of Head of Events. Binh is assisted by Professionals In International Trade in NSW and VIC members who have volunteered to be part of the committee to run the calendar year of events.

    Event Committee's duties:
    Pre-event organisation
    Planning an event that meets the stated objectives
    Working out event budget, and logistics…

    After helping Professionals In International Trade (PIT) organisation launched during Covid-19 in 2021, Binh was voted to join the Board in 2022, in the role of Head of Events. Binh is assisted by Professionals In International Trade in NSW and VIC members who have volunteered to be part of the committee to run the calendar year of events.

    Event Committee's duties:
    Pre-event organisation
    Planning an event that meets the stated objectives
    Working out event budget, and logistics (venue, catering, etc)
    Managing an effective event marketing campaign
    Managing registrants
    On-the-day management
    Ensuring that on the day logistics are running smoothly (catering, venue, equipment)
    Managing event staff to help mark attendance, run speeches, provide attendee support, collect sign ups etc.
    Sending SMS communications to attendees when needed (last minute venue changes, parking notices etc)
    Post-event communication, reporting & analysis
    Managing post-event marketing/communications (‘thank you for coming

  • HopeBox  Graphic

    Board Member

    HopeBox

    - Present 3 years 8 months

    Social Services

    About Hope Box Australia

    HopeBox Australia Limited is an Australian Capital Territory based Australian Public Company. It is a registered by the Australian Charities and Not-for-profits Commission. Its objectives are to:

    i) provide and facilitate relief activities for distressed women who have experienced physical, sexual and emotional domestic violence in rural Vietnam;

    ii) enable and facilitate the access, by women who have escaped domestic violence in rural Vietnam, to…

    About Hope Box Australia

    HopeBox Australia Limited is an Australian Capital Territory based Australian Public Company. It is a registered by the Australian Charities and Not-for-profits Commission. Its objectives are to:

    i) provide and facilitate relief activities for distressed women who have experienced physical, sexual and emotional domestic violence in rural Vietnam;

    ii) enable and facilitate the access, by women who have escaped domestic violence in rural Vietnam, to employment opportunities and counselling services and provide a safe environment for these women to raise their children in Vietnam;

    iii) create sustainable and long-lasting change and to empower women to break the stigma associated with domestic violence in Vietnam; and

    iv) to generate and provide local opportunities, encourage community involvement and promote collaborative relationships with global organisations in order to strengthen knowledge about, and break the cycle of domestic violence in Vietnam.

Publications

  • Beware descriptive terms in trade marks: review of two Trade Mark office hearing cases

    LexisNexis

    Beware descriptive terms in trade marks: review of two Trade Mark office hearing cases as seen in the LexisNexis Intellectual Property Law Bulletin, October 2020.

    See publication
  • Plea to increase bus usage - Transport for NSW partnered with Bridj

    FAIRFIELD CITY CHAMPION

    Secretary of the Cumberland Business Chamber Binh Rey has urged local residents to take advantage of the on-demand bus service in Wetherill Park – or risk losing it.

    Transport for NSW partnered with Bridj – operated by Transit Systems – to deliver micro-buses to connect with T-Way stations including Hassall, Horsely Park and Prairiewood.

    The trial began in December last year and using the Bridj app, customers book a bus trip with a dedicated seat and track their vehicle’s arrival…

    Secretary of the Cumberland Business Chamber Binh Rey has urged local residents to take advantage of the on-demand bus service in Wetherill Park – or risk losing it.

    Transport for NSW partnered with Bridj – operated by Transit Systems – to deliver micro-buses to connect with T-Way stations including Hassall, Horsely Park and Prairiewood.

    The trial began in December last year and using the Bridj app, customers book a bus trip with a dedicated seat and track their vehicle’s arrival at pick-up and their onward journey in real time.

    The Bridj system uses data software to understand how passengers want to move around and optimises services through dynamic routing, stopping and passenger clustering.

    Ms Rey said reports of low patronage has prompted the chamber to try and increase the profile of the service so it continues after the trial ends.

    “I think any new technology is hard to embrace and a lot of people don’t know about it,” she said.

    “If more people use this service, the traffic would be better in that area and there would be less cars on the road and less pollution which is good for the environment.”

    Ms Rey said it was “dangerous and unproductive” for drivers to park their cars on Newton Road – on either side of the Victoria Street roundabout – during their shift and compete with semi-trailers and b-doubles trying to get in and out of Wetherill Park.

    See publication
  • Trademarks - " The woman who took on Coke and Won"

    Sydney Morning Herald

    This article highlights the importance of trademarking for any business in Australia. Without the trademark; a product, business and service name, can be stolen by a third party without adequate trademark protection.

    Other authors
    • Christine Long
    See publication

Test Scores

  • Personal Net Promoter Score 100%

    Score: 100

    Net Promoter Score- My personal score was 10/10.
    Binh Rey individual score 100%.
    Baxter IP company score 62%
    Industry average 22%

Languages

  • English

    -

Organizations

  • BNI Business Network International

    Treasurer | Member

    - Present

    BNI is the largest business referral network globally. I have been a member since 2015 and held the position of treasurer during the 2016-2017 year.

  • Women's Network of Australia

    Blogger, Trademark Expertise

    - Present

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