It’s lights out and away we go! Last week we had the pleasure of launching Paramount Paddock at the Formula 1® Australian Grand Prix. Taking inspiration from luxury motor sport garages, guests made multiple pit stops at the 5m long chrome bar before refuelling their phones at the petrol bowser charging station. For those who couldn’t miss a moment of the action, custom headsets played race day radio throughout the race as they jostled for poll position to raise the cup and take a winning pic on the podium post race. First place goes to the incredible team at Paramount Australia & New Zealand for trusting us again with the creative freedom to design, curate and produce a concept that truly delivers on the guest experience Paramount is known for.
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