Octopus Group

Octopus Group

Market Research

Mosman, New South Wales 1,189 followers

Doing what we say we'll do

About us

Octopus Group is shaking up the online panel industry in Australia, providing better remuneration and higher quality. Our approach to panel management focuses primarily on Octopus Group members. By keeping members engaged and well rewarded they are honest and enthusiastic about giving their opinions. Client confidence is equally important and data collected through Octopus Group provides that confidence. Aggressively priced service: We've redesigned the panel engagement process from the ground up this provides a higher quality service without increases in project costs. Purely a research panel: We follow the AMSRS Code of Professional Behaviour and abide by the Australian Privacy Act, AMSRO Privacy Code and ISO 20252 regulations. Dedicated Customer serviceFast response time. Deal with the same person from quoting to delivery stage.: Security: Digital identity rules, mobile number registration, behavioural pattern monitoring and more. Faster turnaround times: Complete surveys faster with a highly engaged panel. Access hard to reach demographics: We have over 150 different data points for our panelists. Fast incidence validation: Ability to poll panelists on your specific requirements. Continually growing panelist profile. To find out more or begin a conversation with us, visit http://www.octopusgroup.com.au/

Website
https://octopusgroup.com.au
Industry
Market Research
Company size
11-50 employees
Headquarters
Mosman, New South Wales
Type
Privately Held
Founded
2016
Specialties
Online Research Panel and Quick Polling

Locations

Employees at Octopus Group

Updates

  • View organization page for Octopus Group, graphic

    1,189 followers

    Mental Health in Australia: Our Costs and Challenges   Our recent Octopus/ Whereto Mental Health and Wellbeing Tracker data highlights a range of issues in mental health care in Australia. A staggering 59% of Australians find the mental healthcare system difficult to navigate, with an equal percentage struggling with the broader healthcare system. Financial barriers are significant, with 39% avoiding mental health treatment due to cost, rising to 51% among 15-24-year-olds and 47% among those with disabilities. Similarly, 45% have avoided general health treatment due to cost.   Diagnosis of mental illness is particularly high among 25-34-year-olds (50%), LGBTQIA+ individuals (69%), females (51%), and ATSI populations (67%). Anxiety (29%) and depression (26%) are prevalent, and 34% believe they would be diagnosed with a mental health condition if they had the means to explore their issues further.   Individuals with undiagnosed mental illnesses report higher levels of loneliness (53%), unexplained fatigue (60%), and a sense of effort in daily tasks (53%). They also experience higher levels of nervousness (46%) and restlessness (42%). Among parents, 29% have a child diagnosed with a mental health condition, with higher rates among teenagers aged 16-17. Parents express deep concerns about their children's mental health (71%), the impacts of social media (76%), and online safety (74%).   ➡ To address these challenges, we need to simplify healthcare navigation, reduce financial barriers, focus on high-risk groups, and provide robust support systems for parents and children. By taking decisive action, we can work towards a future where mental health care is accessible, affordable, and effective for all Australians.   #MentalHealth #Wellbeing #Healthcare #MentalHealthAwareness #Australia #MentalHealthSupport #WellbeingTracker2024 #HealthCareSystem #PublicHealth #MentalHealthMatters #ChildMentalHealth #LGBTQIA+ #DisabilityRights

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  • View organization page for Octopus Group, graphic

    1,189 followers

    RESPONSE RATES BUCKING THE TREND 📈 At Octopus Group, our focus has always been about providing our members an exceptional survey experience and adequately compensating them for their time and efforts. This core company focus has resulted in us having a large and engaged group of panel members who provide their valuable insights and feedback for our clients. Our commitment to providing our members an unparalleled panel and survey experience has clearly been paying off as our panel response rate has skyrocketed and is currently sitting at its highest level since forming the panel 8 years ago! Whilst we have always prided ourselves on our amazing response rates from our panel members, the increase in responsiveness really highlights the importance in our dedication to the member experience and maintaining a happy panel. 🤗 🐙

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  • View organization page for Octopus Group, graphic

    1,189 followers

    According to the RSPCA, in 2022 Australians are estimated to have spent 33.2 Billion dollars on pet services and products with food representing 51% of expenditure. Clearly we are a nation who love our pets and this represents a huge area of interest for brands and marketers. We have an impressive range and access to various pet owners. Come chat to us if you want to find out more about them! eddie@octopusgroup.com.au 🐶 🦊 🐃 🐷 🐭

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  • View organization page for Octopus Group, graphic

    1,189 followers

    RBA holds cash rate. 💰 A sigh of relief across Australian households as the reserve bank announces it will keep the cash rate on hold this week. But let's not forget the impact of the rising cost of living has had on our mental and emotional well-being. It's not just about tightening our belts; it's about the sleepless nights spent worrying about bills and the constant juggling act to stay afloat in this uncertainty. We’ve explored the impact on Australians in our Wellbeing tracker. Have a look and please reach out if you’d like to know more! 🐙 #mentalwellbeing #wellbeingmatters

  • View organization page for Octopus Group, graphic

    1,189 followers

    Happy International Women's day to all you wonderful women out there! 🌻 🎈 To celebrate this day, we’d like to put a spotlight on the n= 3,519 women we surveyed in our Wellbeing tracker over the past year and explored women in the workforce. What we found was clear: In the dynamic landscape of today's workforce, women are agents of change. Albeit the challenges they still face, they are hard working, creative, caring and progressive. Together we will continue to break down the barriers that impede full integration, participation and advancement! #iwd2024 #wellbeingmatters

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    View organization page for Octopus Group, graphic

    1,189 followers

    The total expenditure from the Commonwealth and the states and territories on the NDIS is estimated at $36.7 billion in 2022–23 and is expected to be $41.9 billion in 2023–24, a growth rate of 14.4%. We recognize the importance in keeping up to date with this audience and have the ability to providing close to n=2000 in our panel within 7-10 days. Contact us if this is a target you’d like to speak to! #disabilitysupport #disabilityawareness

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