Brindle Marketing

We were lucky enough to experience our client, Opera Queensland, opening night of Dido and Aeneas in Brisbane yesterday. The timeless tale of love, betrayal and tragedy has been given a modern twist through a collaboration with Circa (one of the world’s great contemporary circus companies). What can only be described as an unforgettable experience, the connection between body and voice, underpinned by the orchestra, was a modern masterpiece. This is nothing like the opera you might imagine, and definitely worth seeing if you’re in QLD (and can still get tickets, it’s sure to be a sell-out)P: https://lnkd.in/g3v-Brdr Congratulations, team on an amazing show; we’re proud to be part of the marketing support crew 🎉 #agencylife #operaqld #mediabuying

✨ Cannes in Cairns Day 2 ✨ Another action packed day with some incredible insights. Highlights included: ✨ Jules Lund panel on creator trends you can’t ignore. This is an area we continue to see grow across both organic and paid social. Why? Because telling real people to tell your brand story works! It’s cost effective, measurable and authentic. ✨ The increasing dominance of social search as a discovery channel for brands. 1 in 3 users now prefer social apps over search engines. Couple this with the fact short form video is more easily digestible than huge blocks of text and you have an incredibly powerful tool to connect with new customers. If you’re a brand that’s not leveraging this opportunity yet, we would strongly encourage you jump on the trend now. ✨ Max Baxter from Mutinex led a robust discussion (to a packed room) about the changes in media buying and the evolution needed in the media partnerships model. The old block buy discount deals have lost relevance in the modern media landscape and each campaign should be fit for purpose. We’ve always bought our clients media this way so he was definitely speaking our language. ✨ b is for brindle - when Pinterest is giving away free tattoos why not show your commitment to your brand 😏 Leah Grinter Justine Harvey #cannesincairns #marketinginsights #mediabuying #socialsearch #marketingtrends

✨ Cannes in Cairns Day 1 ✨ We’re lucky enough to be joining 1600 of our marketing and media peers at Australia’s pre-eminent advertising conference Cannes in Cairns. With an action-packed schedule of sessions and events it’s difficult to pick just a few highlights but here goes ✨ As marketers we have an incredible power to affect change, and it’s our responsibility to use this effectively. The opening keynote posed this question which I challenge you all to consider: what priority can you shift from inspiration to action ✨ Despite considerable advances in technology we’re actually getting worse at marketing. In fact marketing effectiveness has halved in the last 20 years. The Growth Distillery unpacked why this is happening and how we can disrupt this through the power of influence. The important thing for brands to remember is that there's a sweet spot for influence - it’s defined by relatability - not reach. If you can build affinity and leverage community, growth will almost certainly follow. ✨ The media agency landscape is changing. In 2024 and beyond it’s all about agility, our ability to diversify - and our people. To succeed agencies must shift from a service model (i.e. just responding to the brief) to solution-based thinking. We’re proud to be well ahead of the curve looking at our clients problems holistically and providing strategic omnichannel solutions. And of course we can’t forget connecting with our industry colleagues and suppliers (and getting papped by B&T at the Tripadvisor welcome event) If you’re at the event please come and say hi 👋🏻 If not we’ll keep you updated with another highlights summary tomorrow. #cannesincairns #marketingstrategy #mediabuying Justine Harvey Nathan Alda Leah Grinter Paul Tadich

Here at Brindle, we LOVE good food, good wine and good times. So, we were thrilled to win the Talk2 Media & Events Good Food & Wine Show traditional media account earlier this year 🎉 Using our signature omnichannel approach, we've combined traditional and digital channels to drive brand awareness and ticket sales across their key markets of Melbourne, Sydney, Perth, and Brisbane. With the Melbourne show kicking off today, we (Leah Grinter, Paul Wynn & Ali Taha Mirza) obviously had to head down and check it out - and were lucky enough to bump into another client of ours, Naught Distilling. 🍸 Looking at the crowds enjoying themselves, we’re sure this year’s we're will be their best yet 🥂 If you’re in Melbourne thiyou'reend, you can catch all the action at MCEC. For more details, visit https://lnkd.in/gM8bTGeg #mediabuying #eventmarketing #goodfoodandwine #events

One of the great things about agency life is being able to share our client wins with them 🎉 We recently had a quarterly deep dive with client The District Docklands, where we shared our quarterly results for organic and paid social media [including double-digit growth in engagements across Facebook, Instagram and TikTok 👏🏻]. In turn, it was fantastic to hear that social had significantly contributed to their outstanding quarterly results. But what made this meeting special was that it was held in conjunction with their other agency partners, Rocket and Chilli Digital. As you’re probably aware by now, we’re big believers in an omnichannel approach here at Brindle, and we also believe the best results come from collaboration, both with our clients and their suppliers. Working collectively across campaigns has ensured that budgets for each channel are appropriately used, reducing wastage, and that messaging is consistent accross all platforms [further supporting an omnichannel strategy]. And the results speak for themselves. Of course, any win deserves a celebration, so thank you to the team at Archie Brothers Cirque Electriq Pty and The District Docklands for hosting us all post-meeting 🙌🏻 #collaboration #socialmediamarketing #socialmediaadvertising

When we say programmatic, you might think of digital display assets, but this form of media buying now extends WAY past that. From native display and audio to CTV and digital out-of-home, programmatic is now a truly omnichannel approach with the added benefit of multi-channel attribution. We’ve (Leah & Justine) just spent the day with our trade desk StackAdapt, talking all things programmatic. So, what are our top three takeaways from StackDay 2024? 🪧Digital Out of Home (DOOH): is the proverbial ‘new kid’ on the programmatic block and represents an incredible opportunity to add a traditionally top-of-funnel element to digital campaigns. With 32 (and counting) media partners, over 20,000 placements, 22 venue types (from large format to electric vehicle charging stations), and 6 billion impressions, it presents a massive opportunity for brands to reach their audience. With all the targeting you’d expect from programmatic PLUS options like geographic, time, weather, venue type and full-funnel retargeting, it is definitely worth considering as a placement for your next programmatic campaign. 🧑💻 B2B Solution: with in-depth targeting options, including company, industry, role and IP address custom audiences, programmatic advertising is becoming an increasingly effective B2B advertising solution. It’s worth keeping in mind that the average B2B purchase cycle is 8 - 16 weeks (and can be MUCH longer depending on the purchase value and the number of decision-makers) the campaign lifetime and strategy require a different approach to B2C campaigns. ▼ Omnichannel Full-Funnel Approach: as an omnichannel agency, it’s something we preach often, and today’s conversations reaffirm the importance of not only an omnichannel approach (and from our perspective, your programmatic buy is just part of this mix) but also ensuring your media strategy takes into account every element of the customers buying journey. The beauty of today’s programmatic ecosystem is the combined attribution data that allows multiple touchpoints across multiple media, with creative assets tailored to each lifecycle stage. Want to know more about programmatic options for your business? We’re always happy to chat! #programmaticadvertising #mediaagency #advertising #digitaladvertising

We’re proud to celebrate our working partnership with Aurizon for their Community Giving Fund program 🙌🏻 In the last six months of working together, we’ve seen record-breaking results, with the highest number of applications ever received in the last round of their Community Giving Fund. Between September and October, we helped Aurizon reach over 1.9 million Australians, effectively communicating their fantastic work and giving more well-deserved charities a chance to apply. Aurizon's Community Giving Fund has provided crucial support to numerous deserving charities, including FNQ Wildlife Rescue, Foodbank South Australia, Gracemere Men's Shed, and Braveheart Foundation, among many others. We're honoured to have contributed to these record results and are grateful to be working alongside Aurizon as they continue to make a significant impact in communities across the country.    Applications for the next round of the Community Giving Fund are now open; if you're a charitable organisation or know of one, be sure to visit their website and get involved! https://lnkd.in/gD2-r4aK   #ImpactfulPartnerships #MarketingResult #ContentMarketing #DigitalMarketing #Aurizon #Brindle

It’s International Women’s Day 🎉, a day dedicated to celebrating the achievements of women, inspiring inclusion and equality and taking action to drive gender parity. We’re huge advocates of these sentiments, so seven years ago, long before we owned an agency together, Justine Harvey and I [Leah] held our first-ever ladies ‘LXM lunch’. The idea was to unite senior marketing and media leaders in a casual setting that inspired connection, conversation and celebration with their peers. From small beginnings [there were just five of us at the inaugural lunch], we’ve hosted the ‘event’ together at least annually in Melbourne. Since opening the Brindle Gold Coast office, we’ve expanded it to Brisbane as well. It’s also grown exponentially, and it’s been a joy for us to welcome hundreds of female leaders and connect them with their fellow professionals. For everyone who’s been a part, we’ve loved having you on the journey. Happy International Women’s Day 2024 🖤 #internationalwomensday #iwd2024 #inspireinclusion 

Today we’re celebrating 7 years of Brindle 🎉 In that time, this ‘little’ marketing consultancy has morphed into a 7-figure omnichannel media agency, with two offices [Melbourne & Gold Coast] and a client roster of national and global brands. A fact that was unimaginable when I [Leah Grinter] sat down at my kitchen table on that first day of ‘unemployment’ wondering what the heck I had done. It hasn’t exactly been an easy journey [there’s a reason the first image is one of my absolute favourites], as success definitely isn’t a straight line [as almost any business owner will tell you], especially when you throw a global pandemic into the mix. That said, we’re so proud of the agency we’re building and the work we get to do. We’re also incredibly grateful for the people who have been part of the journey, particularly our incredible clients and the amazing Brindle team; we definitely couldn’t have done it without you 🖤 #agencylife #agencygrowth #milestoneachievement

Have five minutes to spare? Don’t miss these insights from the IMAA - Independent Media Agencies Australia annual ‘Greatest Media Show” event we attended this week. 🐾 AI: Not surprisingly, AI came up again and again throughout the day with two clear messages. AI will not replace marketer’s jobs: you are still the most valuable asset in your business! Instead, it’s about understanding how to use the technology to better enhance the work we do, using it to streamline processes and wastage. It’s critical to understand the ethics and security risks associated with using AI tools. If you, your teams [or your business partners] are putting confidential or business-critical data and information into AI tools, who is accessing it and what impact could that have in the long term? 🐾 Regional Audiences: 36% of Australia lives in regional areas, and the population growth in many areas is outstripping the metro. Furthermore [and contrary to popular theory], Millennials are driving the growth; they have more disposable income [due to a lower cost of living]. The takeaway, when campaign planning [depending on your target customer] don’t forget about regional markets. 🐾 First-Party Data: A topic VERY close to our hearts 🖤 With declining attribution and retargeting metrics, thanks to cookie crumble and privacy changes, first-party data will become increasingly important for businesses in 2024 [and beyond]. Not only as a direct line of communication with existing and potential customers but as a targeting tool for digital channels and look-alike audiences. Our big tip, start growing your databases NOW. 🐾 Growth in MarTech: In 2011, there were 150 MarTech solutions; since then, there has been an explosion of platforms, with over 13080 on the market in November 2023. That’s a growth of over 72% in 12 years, with the majority of these coming from AI tools in the last 12 months. Most agencies [and marketers] use more than 15 different platforms in any given week, which means choosing the RIGHT channels for your business is critical. 🐾 The Importance of OmniChannel: If you’ve followed us for a while, you’ll know we subscribe to an omnichannel strategy when it comes to marketing and media buying. Why? The data speaks for itself, but here are just two examples 📺 TV [and this can include BVOD] as you can see from the charts, increases all other channel results, from out-of-home to digital, significantly. 📻 A recent study* found that investing just 11% of your budget on radio has been proven to double the results, and deliver a 13% higher brand impact. Why, radio is generally very affordable so it’s a great option to drive frequency. Which drives outcomes. Want to know more? Get in touch; we’d love to chat about how these insights can maximise your marketing results in 2024 and beyond. #mediabuying #marketingtrends #ai *Source: ACA Effectiveness database 2018-2023. Avg # of business effects for campaigns with positive eSOV vs all ACA campaigns.