Are Media Pty Ltd

Today, Are Media launches the "Cost of Caring" campaign with Carers Australia, calling on the government to guarantee superannuation for the some 2.65 million unpaid carers in Australia. Carers provide 2.2 billion hours of unpaid care annually, worth nearly $80 billion, yet are in financial crisis, losing an average of $175,000 in superannuation and $392,500 in lifetime earnings. As the next iteration of Are Media's Change AREgenda, this campaign amplifies carers' voices, urging action from both the Government and the Opposition. Are Media CEO, Jane Huxley said, “the ‘Cost of Caring’ campaign will involve content and advertising across every available Are Media touchpoint to drive awareness and education, encouraging our almost 8 million strong monthly audience to take action through social media, signing a petition and engaging with local MPs and other key decision makers." Annabel Reid, Carers Australia CEO, emphasised the campaign's significance in securing real benefits for carers. “If these changes were implemented by the current Government, we would begin to see real-life benefits for a community in Australia providing at least $80 billion of care services for free to those who need it most,” Annabel said. If you agree, sign the petition now at change.org/costofcaring Read more here: https://lnkd.in/g-9WqqSy Jane Huxley, Andrew Cook, Sally Eagle, Marena Paul, Daniel Tisi, Ian McHutchison, Leisa Williams, Veronique Maury, Carly Bowra, Nicky Briger, Nicole Byers, Susan Armstrong, Lisa Hudson, Georgie Abay, Sophie Tedmanson, Dora Papas, Elle Lovelock, Tanya Buchanan, Erin Holohan, Sarah Firth, Rachel Williams, Amber Giles, Kylie Imeson, Tiffany Dunk, Cassandra Sanchez-Lindgren, Franki Hobson, Claudine Hall, Clare Catt, Lisa Hewett, Joyce Li #AreMedia #CostofCaring #SupportOurCarers #SuperforCarers

"There’s little room for nostalgia in publishing these days and past performance is no guarantee of future results, but we’re in an excellent position to grow and succeed. There is so much opportunity and it’s our job to find it. This means constantly innovating, recalibrating and challenging the status quo. I wouldn’t be doing my job if I took the path of least resistance." Read more about Susan Armstrong's journey within the media industry to becoming the GM of Entertainment at Are Media in the latest AdNews Australia Industry profile here: https://lnkd.in/gWMmeVev #AreMedia #Media #Entertainment #ContentCommerce

"Magazine editors are the original influencers, with enormous knowledge and authority. That’s why we’re building our capability in content commerce, so that we can complete the customer journey from the inspiration at the top of the funnel right through to purchase." Are Media's GM of Homes, Lisa Hudson, discusses the thriving state of Australia’s print magazine industry. In an interview with Mumbrella, she shares insights on the upcoming changes for Better Homes and Gardens, Australia’s most-read paid magazine, the exciting 50th anniversary celebrations for Belle Magazine and how Are Media's trusted brands, through their transformation to an omnichannel environment, can connect people and inspire action like never before. Read more here: https://lnkd.in/gHepMNCJ #AreMedia #ContentCommerce #Omnichannel #PrintMedia

This week, Are Media CEO Jane Huxley sat down with Women In Media Australia to discuss "Creativity with a Conscience" and how through Are Media's Change AREgenda, we are committed to purpose driven creativity and driving positive societal impact. Read more here https://lnkd.in/ggmpMMC2 #AreMedia #Leadership #ChangeAREgenda #Creativity #Media #SocialImpact #WomenInMedia

This week, Are Media's Gourmet Traveller partnered with Avid Collective for their inaugural travel and tourism content masterclass. Gourmet Traveller Deputy Editor, Anna McCooe joined the panel to share valuable insights on how travel marketers can optimise content partnerships to keep their brands top-of-mind for Australian travellers. Anna said, "We were honoured to be in the room with so many engaged travel marketers at the Avid Collective travel and tourism masterclass to present Gourmet Traveller’s 2025 travel trends and the merits of storytelling through our platforms. At GT our greatest asset is our reader – educated, moneyed, well-travelled, and actively booking their next trip. Teaching current and prospective clients the art of engaging ‘our people’ made for some fun and robust discussions on the night." We were thrilled to be alongside industry experts like Dion Workman, former Head of Marketing at Destination Gold Coast; Tim Ashelford, Managing Director at We Are Explorers; and Julie Abi Karam, Sales and Partnerships Manager. #AreMedia #GourmetTraveller #TravelMarketing #ContentMasterclass #TravelTrends 

This week Sally Eagle, Director of Content at Are Media sat down with B&T to discuss the responsibility we all have to support women in breaking through to leadership roles so that we can ensure the future of equality in the media industry. Sally recently appeared on the 2023 B&T Women In Media Power List long list, highlighting her contributions and the importance of this mission. It's up to all of us to champion these efforts and create a more inclusive future. Read more about Sally's insights and the full interview here: https://lnkd.in/guYEzcC3 #AreMedia #WomenInMedia #WomenInLeadership #Equality #Leadership #Inclusion

A new way to shop has landed! Are Media, Australia’s leading omnichannel content company for women, today announced the launch of two exciting new digital marketplaces, delivering more than 14,000 of Australia’s favourite products via The Australian Women’s Weekly and Home Beautiful brands. Are Media Chief Executive Officer, Jane Huxley, said: “No one understands Australian women better than Are Media. Through our stable of 32 brands, we connect to nine in 10 women in Australia every year... Our The Australian Women’s Weekly and Home Beautiful digital marketplaces are an important part of Are Media’s broader content commerce strategy, which also takes in affiliate marketing and lead generation partners. They are brands that our customers have trusted to recommend products for decades. It makes perfect sense that they directly connect consumers to the products and services they want to buy." Are Media General Manager, Lifestyle and Food, Nicole Byers, said: “The Australian Women’s Weekly has been a trusted fashion adviser and friend to women across the country for decades and the launch of the new marketplace is a natural extension of this relationship. Are Media General Manager, Homes, Lisa Hudson, said: “Our readers have always wanted and trusted our recommendations on how to make their homes beautiful, and now they can actually buy the products we love. Check out the new marketplaces and read more here https://lnkd.in/gkfVWsCe #AreMedia #Marketplace #Ecommerce #ContentCommerce 

Are Media, Australia’s leading omnichannel content company for women, and ELLE have joined forces with MG Motor Australia and JOY. Agency to create an innovative, multi-media and in-person campaign to launch the all-new MG3 in Australia. The campaign will include a launch event celebrating the next generation MG3 and the next frontier of Australian creatives, handpicked by ELLE Australia. It will be backed by a public relations campaign, influencer marketing, social content, podcasts and ELLE digital and editorial content from the event featured in the September issue. The next generation MG3 launch event will be staged in Sydney on 12 June. ELLE Australia will host 300 of the next generation of Australian creatives (and their friends and colleagues) at the event, including talent from the acting, music, beauty, fashion and design worlds. Six rising stars will be honoured on the night: The Style Star, The Future of Beauty, The Trailblazer, The Modern Icon, The Next Big Thing and The Game Changer. Laura D'Aspromonte, Brand Manager for MG Motor Australia, said: “We are thrilled to be partnering with ELLE Magazine and so excited to be launching the eagerly awaited and all new hybrid and petrol powered MG3." Are Media General Manager of Fashion and Beauty, Nicky Briger, said: “ELLE Australia is all about celebrating the new, now, and next, qualities we proudly share with MG. Our focus on finding, fostering and showcasing the next generation of talent makes us the perfect partner for MG and we are very excited to be working with them on the launch of the new MG3.” Read more here https://lnkd.in/guW-3QwP  #AreMedia #MG3Launch #BoldBrightBrave #ELLEAustralia #MG3 #JoyAgency

Marie Claire Australia recently partnered with Kmart Australia Limited to celebrate becoming the first Australian retailer to earn the Leaping Bunny Program logo for their OXX beauty range, ensuring all their cosmetics are officially cruelty-free. marie claire is home to the latest and greatest beauty content so it was the perfect partner to amplify this achievement through social, print and digital advertorials, culminating in an in-store event. At the Kmart Broadway store last week, customers enjoyed coffee, professional makeup styling, and the latest issue of marie claire. The event was a tremendous success, and we are thrilled with the positive feedback from our clients. Here’s to more milestones in promoting ethical beauty!   #AreMedia #marieclaire #Kmart #CrueltyFree #LeapingBunny #OXXBeauty

Are Media CEO, Jane Huxley and Head of Affiliates, Lauren Leisk took to the Panel at the IAB Australia Affiliate and Partnership Summit in Surry Hills, alongside IAB CEO, Gai Le Roy to take a deep dive into how Are Media is embracing affiliate marketing before a capacity audience of 100 marketers, agencies, networks, publishers/affiliates, tech, and brands.   When asked why brands are wanting to show up in content environments, Jane shared, "We inspire, inform, influence and now capture our audiences intention to ignite action".   "Brands want to align with our Publishing titles because brands know our audiences trust our recommendations." Said Lauren.   On maintaining the value of our brands, Jane said “It really does come down to a discussion between the general managers and their editors around how to consistently maintain the appropriate balance of content and commerce. So we maintain the trust that our readers have in us, but we're also able to monetize the content effectively. And that is an absolute skill. It can't be done by a machine. It's about knowing and having a real passion of your audience and your content. But knowing full well we need to make money. That that balance is done by a human that really has their finger on the pulse of what people want. And that really is the beating heart of the value of our brands”.   “What we need to do is just get our head down, have great people on the team, and just execute the hell out of it. Because I would hate to think of a world without this quality journalism for women. It wouldn't be right.   On bridging the gap between PR, earned media and Affiliate Marketing, Lauren added: “Most brands still expect their PR budget to cover ‘earned media’ editorial only, and when it comes to their affiliate budget they don’t expect the two channels to cross. These days, it’s less likely press releases will get editorial coverage unless there’s an incentive through affiliate links to monetize the editorial.” If you’d like to learn more about Are Media’s approach to Affiliate Marketing drop a line to advertising@aremedia.com.au   #AreMedia #IABSummit #AffiliateMarketing #ContentCommerce