Wojciech Mroczek

No experience needed: Earn $75,000 a year in Amazon advertising? Calling all marketers! Today's episode is just for you. I'm joined by Maria Golubeva Digital Strategy Director at Zenith Media, to discuss an exciting new trend in digital marketing - Retail Media Networks. We'll explore how to break into this field and develop your career. Check out our video at the link below. 🛒 Retail Media involves brands placing ads on retailer websites like Amazon and Walmart. It's booming - already accounting for 20% of US ad spend, with rapid growth expected. 💼 Entry-level Retail Media specialists can expect to earn around $75,000 annually before taxes. Within 2-3 years, you could advance to a supervisor role, making about $100,000. Directors in this field can pull in $400,000-$500,000 per year. 📚 Mastering this profession takes 3-4 months of intensive study (6-7 hours daily) or about a year at a more relaxed pace. Amazon and Walmart offer free courses, while paid programs run around $2,000-$3,000. 🖥 The job requires basic Excel skills and an analytical mindset. Initially, you'll need enough English to read and understand content, but career advancement demands greater fluency. 🔄 Retail Media can be a stepping stone to other emerging digital marketing fields, such as social commerce (think TikTok Shop) or in-game advertising. These areas are also expanding rapidly and offer exciting career prospects. Any digital marketers out there? We'd love to hear about your career journey!​​​​​​​​​​​​​​​​ https://lnkd.in/g5jh9EMN

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I was hiring and onboarding developers for 5 years. And my conclusion is following: young generation (18-30 years of age) asks for less, but they have huge problems with responsibility, transparency, discipline, manners, languages, analytics, algebra. And in 80% of cases, they are not very good in new tech, old tech, patterns, data structures, algorithms, project structures, estimates. Ask them to build employees/managers tree in one pass that can be used in real life, and they are stuck. Ask them to do memory efficient sliding window and they are stuck. It is difficult to invent for them. And what confuses me, is that STEM education is so accessible today. I remember the time, when I had to save money for the 486 processor architecture book! Part1. And then saved money for Part2. :). University programs are good, there are some pieces missing, but they are not bad. Older/Experienced programmers ask more, but problems and challenges are different. As older developers will become older, I predict that they will expect smaller pay and, in many cases, that would be equal to what young generation asks. In 5-10 years, IMHO it will be good option to focus on people, who started developing before 2000-2005.

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Please give a heartly welcome to Sintra - Digital Business. Poland who switched to Apropo for estimating their projects! 👏 👏 👏 Sintra - Digital Business. Poland, who has been ranked the top (#1) #Shopify development company in the world in 2023 according to Clutch, is specialized primarily in 𝗲𝗰𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝗳𝗼𝗿 𝗳𝗮𝘀𝗵𝗶𝗼𝗻 & 𝗯𝗲𝗮𝘂𝘁𝘆 𝗶𝗻𝗱𝘂𝘀𝘁𝗿𝗶𝗲𝘀. They’re also an official Shopify and Shopify Plus Partner so if you’re looking for #Shopify experts, it’s hard to find a better match 🏆 Sounds cliche? Then take that: one of their projects - https://www.velasca.com/ - has been featured among the top showcased projects on the Shopify website!! There ain’t many agencies that can share such a success story! ⭐ Given all the above, it’s incredibly flattering to us that such a well-esteemed and extraordinary company decided to use Apropo for estimating their projects. Here’s what Bartosz Kaluga, CEO at Sintra - Digital Business. Polan, says about the benefits observed after implementing Apropo: 📊 "I see 3 main benefits from switching to Apropo: 1) The estimates 𝗹𝗼𝗼𝗸 𝗴𝗿𝗲𝗮𝘁 𝘁𝗼 𝗼𝘂𝗿 𝗰𝗹𝗶𝗲𝗻𝘁𝘀 and give a great way to show them how adding / removing requirements changes the cost. It really helps in negotiations. 2) We save 𝗵𝘂𝗴𝗲 𝗮𝗺𝗼𝘂𝗻𝘁𝘀 𝗼𝗳 𝘁𝗶𝗺𝗲 thanks to reusing repeatable quote components and automations Apropo provides. 3) We finally have our estimates 𝘀𝘁𝗮𝗻𝗱𝗮𝗿𝗱𝗶𝘇𝗲𝗱 - it saves a lot of time, 𝗲𝗻𝘀𝘂𝗿𝗲𝘀 𝗾𝘂𝗮𝗹𝗶𝘁𝘆 𝗽𝗿𝗲𝘃𝗲𝗻𝘁𝘀 “𝘀𝘂𝗿𝗽𝗿𝗶𝘀𝗲𝘀” during the development phase.” High-five to you Bartosz Kaluga and the entire Sintra Crew for building such a strong and specialized brand. We wish you guys tons of time saved, accuracy increase and deals won with Apropo!

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Is ChatGPT a threat to your resumes and cover letters? Yesterday, Andrei Mikitiuk and I had a livestream where we put the ChatGPT and Claude AI to the test for optimizing resumes. It turned out to be an awesome workshop packed with valuable insights for anyone looking to level up their resume game using AI. Check out some of the most interesting takeaways from this episode: 🟡 AI is great for catching grammar mistakes, trimming down resumes, and organizing skills and keywords. But always double-check the output - they can sometimes add inaccuracies and fluff. 🟡 ChatGPT can throw in a US phone number and tailor your resume for the American job market. But interestingly, Claude stayed mum about the candidate being based in Armenia - maybe to be politically correct. 🟡 Feed the AI your resume and a specific job description, and it can clue you in on why a recruiter might give you a hard pass. Like being overqualified (10 years of experience for an entry-level gig asking for 1-2 years). 🟡 The biggest drawback of ChatGPT and Claude? They don't give you the full feedback loop. No back-and-forth questions, no digging for more deets - they just work with what you give 'em. Without AI, that kind of feedback only happens when you talk to an actual expert. 🟡 In a perfect world, AI would be able to have a convo, ask the right questions about your resume, and give tips on how to make it better. We're not quite there yet, but it's definitely something that could happen down the line. All in all, AI is a powerful tool for polishing up your resume, but don't put all your eggs in that basket. Always think critically and give your final product a solid once-over! Check out our full livestream at this link: https://lnkd.in/gkzBBWYg

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We have been figuring out ideas for the social media content of Superhero. Here's what we found so far, 1. Redbull strategy: never talk about your product, show how your prodcut brings life & excitement in the lives of people who are heroes to many. 2. Romania Insta: Share real people experience of travel, they are at 1.1 million and none of the content is recorded or edited by them. 3. Never talk about your product, talk about what interests your audiences. Educate them and empower them. Share your social strategies with us. How do you figure out your content? Because what works for others, works for you!

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👩‍💻 Anastasiia Zholobova, Group Product Manager at Delivery Hero, shares some practical tips based on her personal experiences in product management and insights from teaching others in both professional and academic settings. 👉 Read Anastasiia's article here: https://bit.ly/3yIPhEl #deliveryhero #herolife #productmanagement

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In the first episode of the new season of the #AllegroTechPodcast, we talked to Michał Janiszewskił - Senior Product Manager at Allegro responsible for (among others) #DeveloperExperience of the products of the our Technical Platform. 📌 What is Developer Experience (DX) at #Allegro and who is responsible for it? 📌 What do we do as a company so that our developers have the greatest comfort of work? 📌 What is the Allegro Developer Platform and how much freedom does it leave to developers in choosing technologies? 📌 How do we measure programmers satisfaction and the effectiveness of our tools? 📌How do we know what really works on different levels? Check it all in the new episode and remember that this season every episode has also been translated into Polish Sign Language. Enjoy this conversation on: https://lnkd.in/de6ky7rd #goodtobehere #AllegroTech #AllegroTechBlog

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What could be more powerful than effective data capturing or reliable analytics? Combining both! 🤝 We’re teaming up with Antoni Bartczak from Piwik PRO and Manuel Trykar from adesso SE for a special session on June 25 at 11 AM with Christian Kletzander. Learn how to supercharge your campaigns with JENTIS Server-Side Tracking and Piwik PRO Analytics Suite. Why Attend? ▪ Boost your ROI: Discover how advanced analytics can transform your campaigns. ▪ Get practical tips: Learn from real-world case studies and success stories. ▪ Expert insights: Perfect for marketers, data analysts, and business owners. 📅 Date: June 25 🕚 Time: 11 AM 👉 Secure your spot now: https://t1p.de/qirjt! #webinar #marketing #analytics #serversidetracking #campaignperformance #ROI

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Over 10 years of working with #EmployerBrand in three different IT companies— and after going through some series of interviews for Employer Brand Specialist's role (6 years ago, half a year ago, and now) — I've only solidified my belief that the job title can be anything (and sometimes even misleading): the main thing is to look at the list of tasks assigned to that position. Some consider marketing skills to be mandatory for the same position, while others have a separate team for it; for some, event management is important, while for others there is a separate person or team for this; some entrust the person with the functions of a PR specialist, while others don't need it at all — and so on. In one title, an employer can invest a meaning that is relevant specifically for this particular company. The point is that finding a 100% match seems to be almost impossible. And it's important, both for the employer and the candidate, to look at the key hard and general soft skills. Some "missing points" can be adjusted in the process of work. For my key professional skills as an employer brand specialist, I would highlight the following: ▪️Internal communications (announcements, polls, digests, newsletters, presentations, creative writing, etc.) ▪️Branding (brandbook creation, merchandise, documents templates, presentations, visuals, posters, etc.) ▪️Company culture development (EVP, mission/vision/values/mottos, company policies, internal social and educational events, benefit program, employee engagement, etc.) ▪️External company presentation (social media, job sites, vacancies’ descriptions, external communications, creative writing, collaboration with IT schools, universities, etc.) ▪️Collaboration (C-level, HR, recruitment, marketing, sales, designers, developers) This list is, of course, not full. And over 10 years of work, I've had a chance to do lots of different things, tasks and projects. But I'm always excited to apply my expertise in creating positive employee experiences and developing an outstanding brand image. Right now, I am #OpenToNewOpportunities! Which is quite rare, as I am not the one who changes jobs often. And I am definitely looking for a trustworthy, stable, conscious employer — considering mutual respect, trust and productive collaboration. I'm drawn to organizations that prioritize their people. So, if after reading this, you think we might be useful for each other - let's connect! #OpenToWork P.S. Would also appreciate this post's shares and recommendations!

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Hi, my name is Pavlo, and I am a mobile developer with about 10 years of experience. I have always been excited by mobile app development because it's a great way to create something that can touch so many people's lives. Before I started my professional career, my friend Ivan Kovbas and I created an Android app that, in just two months, made it to the top 10 in the Health and Fitness category. This app got 1 million downloads in a couple of months, and it was... a vibrator app for adults 🙂 The success of the paid version allowed me to buy my first Mac, which helped me start developing iOS apps. There were many similar apps at the time, but our focus on better UX, discreet Google Play description and screenshots helped us stand out and get those downloads. This experience taught me an important lesson: no matter how tough the competition, paying attention to the small details can lead to success. UX matters, screenshots matter, and how smoothly users can get what they want matters. These things may not seem related to the business idea, but they are crucial for the user. Now, 10 years later, the competition is way higher. There are millions of apps out there, and you can find an app for everything. So, it is even more important to care and be consistent in every stage of app development. The process of exploring, creating new ideas and testing them, continuous learning keeps me motivated through years. Mobile development is such a dynamic field, and I’m looking forward to seeing what great changes are yet to come.

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Geeknauts switches to Apropo for their project estimates! 👏 👏 👏 ➡ Geeknauts, a custom software development company based in Krakow, Poland, can be definitely counted among t͟o͟p͟ 5͟ ͟#S͟a͟a͟S͟ ͟s͟p͟e͟c͟i͟a͟l͟i͟z͟e͟d͟ ͟d͟e͟v͟e͟l͟o͟p͟m͟e͟n͟t͟ ͟c͟o͟m͟p͟a͟n͟i͟e͟s͟ ͟i͟n͟ ͟P͟o͟l͟a͟n͟d͟. They know very well all the different aspects of #SaaS business - both technical and business. ➡ What I however like the most about them, is their strive for perfection. They are not satisfied with solutions that are “𝘨𝘰𝘰𝘥-𝘦𝘯𝘰𝘶𝘨𝘩”. 🔶 That’s one of the few things that I always find common for all the A-Performers - they N͟E͟V͟E͟R͟ tolerate mediocrity. And that’s the main reason why Geeknauts switched from Google Spreadsheets to Apropo - they didn’t agree for mediocrity in their estimates and proposals. 📣 Here’s what Borys Z., Frontend Developer & Sales Representative at Geeknatus, says about the impact from implementing Apropo: “Apropo 𝘀𝗶𝗴𝗻𝗶𝗳𝗶𝗰𝗮𝗻𝘁𝗹𝘆 𝗶𝗻𝗰𝗿𝗲𝗮𝘀𝗲𝗱 𝗼𝘂𝗿 𝗰𝗵𝗮𝗻𝗰𝗲𝘀 𝗼𝗳 𝘄𝗶𝗻𝗻𝗶𝗻𝗴 𝗺𝗼𝗿𝗲 𝗽𝗿𝗼𝗷𝗲𝗰𝘁𝘀 thanks to creating estimates that look 𝘄𝗮𝘆 𝗯𝗲𝘁𝘁𝗲𝗿 than Google Spreadsheets. The way how estimates done in Apropo look also massively helped with communication with our clients and 𝗯𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝘁𝗵𝗲𝗶𝗿 𝘁𝗿𝘂𝘀𝘁. Our 𝗲𝘀𝘁𝗶𝗺𝗮𝘁𝗲𝘀 𝗮𝗹𝘀𝗼 𝗴𝗼𝘁 𝗺𝗼𝗿𝗲 𝗮𝗰𝗰𝘂𝗿𝗮𝘁𝗲 which further helped us increase the profitability of our projects” 🤝 Thank you Borys and Geeknauts Crew - it’s a pleasure to have such A-Players like yourselves as our users. We wish you tons of time saved, accuracy increase and deals won with Apropo!

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I work at Mirro, of course we send product updates to our users. We don’t do it in blind though - we work in a CI/CD model and, as such, it would be impossible to get ALL news out as soon as they happen, because we stick to some simple rules: - We always match content with audience - admin tools for admins, general product updates for everyone. Perfectly balanced, as all things should be - Being honest: we like to keep people informed about scheduled maintenance or interventions, so that our users know we’re up to something if the product behaves differently - Keeping it real - no NL without a .gif or a funny quote - there’s humans at Mirro.io who do the work. And sometimes we’re proud, other times we're fun, sometimes we’re scared and other times we’re downright relieved. And we show it. 

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"What the heck is a dossier?" (and how do I pronounce it?) ^^We've heard this far too often. Dossier (noun): a collection of documents about a particular person, event, or subject. The fact is, Zinnia is so much more than a dossier. We not only give you a collection of info.... we tell you how to use it. Zinnia Playbooks offer you: - Discovery questions - Company backgrounds - Recommended messaging - Professional bios on contacts - Personality bios on stakeholders - Research-backed sales strategies - SO. MUCH. MORE. So - we'd like to reintroduce you to... Zinnia PLAYBOOKS! (I hope we can all pronounce that.) ✨ Check out our most recent sneak peek in comments!✨ What words can't you pronounce? How do you do your meeting research? Do you create personalized playbooks for your prospects?

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Exciting times for Bulgarian startups! New Vision 3 just injected €3M into 7 promising ventures. Here's the scoop and why it matters for YOU: 1. Innovation on the Rise - From AI in healthcare with CoLumbo AI 's lumbar spine diagnostics to QuarkXR's cutting-edge AR/VR streaming tech. 2. Diverse Sectors- Investments span from cybersecurity and cloud solutions with eLando AD, to niche markets like acoustic recognition with Bronia. 3. Fueling Job Markets - VibeJobs is revolutionizing recruitment through Viber, making job searches as simple as chatting. This move by NV3 isn't just about funding; it's about building a future where technology elevates every aspect of life in Bulgaria. Think about it: How can these innovations impact your industry or your net big idea? Which startup's mission excites you the most? Mischa Spiegelmock, Santhosh Reddy, Paul Shustak, Dale Fowkes Yunus Jabalpurwala, Michael Van Patten, Kristina McMillan, Erik Eklund https://lnkd.in/dzbvhkiJ #Innovation #Startups #BulgarianTech #MondayFunding

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It is really hard to start a product or a startup without huge sums of funds and cross the chasm to the user base. This is the problem Maja Voje is trying to solve in her book "Go-To-Market Strategist" and here is my review... 🔽 After reading 6 chapters and writing 29 pages of summary, I wanted to share what I think about Maja's book, in the hope of helping some in my community. The book is sectioned into 8 chapters, each one giving you multiple tools to advance the GTM strategy: 1️⃣ GTM Strategy In this chapter, she's trying to convince the reader to change their mind about product development, and think more like a "Special Ops", hence the cover image of the book. It also encourages the readers to use #OKR to set goals for the team. She believes a GTM process takes about 6 to 18 months. 2️⃣ Market In the first GTM chapter, she provides the tools like competitive analysis, interviews, market segmentation tools, etc. to help the team understand their market and focus on a segment that they can win over; a crucial step for finding PMF. 3️⃣ Early Customer Profile (ECP) Maja believes that for the start of GTM focusing on the famous Ideal Customer Profile (ICP) can distract the team from their goal: winning the first segments. So, she suggests the tools necessary to understand the ECP and Decision Making Unit (DMU) inside organizations and how to create a proper user persona for each one. 4️⃣ Product In the fourth chapter, she talks about how to create a Unique Value Proposition (UVP) for the product and how to test if it can create value for the customer using MVPs. This is where metrics and analytics can help measure the success of the product and help the team to see if they have achieved a PMF. 5️⃣ Pricing And then there's pricing, a topic that most books shy away from, and for a good reason: it is hard. But Maja spends one chapter on how pricing (especially in B2B products) works and how to decide on a pricing model and packaging and use experiments to make sure you're not leaving too much money on the table. 6️⃣ Positioning This chapter is more like a Marketing chapter as it talks about Positioning, Messaging, and Branding. The whole idea of the chapter is to help you find the best things about your product and how to show that to the customers. Unfortunately, I haven't read the last two chapters about Growth and GTM system yet. 💭My thoughts Maja uses the tools and lessons she learned along the way and from other authors and summarized them in a 300-page book. Many of her teachings aren't new or originally from her own, but the way she presents them and creates an iterative model to work based on it, was something new and valuable to me. Maja is trying to help solve the hard problem of PMF and she is more focused on "How" rather than "Why". I recommend this book to every founder, product manager, and marketing manager that is looking for a practical way for PMF, especially if like me you're working in a small and B2B team.

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Looking for the perfect summer read to fuel your brain? ☀️ We've got you covered. We asked Applifters for their top book recommendations in our Slack, and the results are in. 📚 Discover the favorites from Jana Bakešová, Marketa Willis, Filip Šanca, Tomáš Geržičák, Jakub Pašek, and Petr Vnenk. Sharing is caring, so let us know in the comments which books you have enjoyed the most lately! 👇 #booktips

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AI | Recent Funding News: 🚀 Proofs, an AI startup co-founded by Polish angel investor Bartek Pucek, successfully raises $2.6M in their pre-seed round. Proofs have created AI agents for proof-of-concept (POC) apps for companies like Salesforce, SAP, and Stripe. They're reducing the time and cost of developing POCs from months and hundreds of thousands of dollars to just minutes and a few hundred dollars. In wider news, generative AI startups have been securing significant funding. According to Dealroom, these startups have raised a record $620M so far this year. Noteworthy funding rounds include: Mistral AI: €105M raised by this French startup just four weeks post-launch. Synthesia: UK-based company raises $90M. DeepL: Secured €100M, achieving unicorn status. AI technology continues to show new ways to save time, reduce costs and expand what's possible. Surely, more exciting news to come over the rest of the year! 🚀

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🌟🎉I am excited to support Anna Ambrozevich with her initiative. The #RecommendHer challenge, aimed at enhancing support and recognition of women's professional achievements in the tech industry and beyond. Moreover, I offer my support and want you to try more. Let me recommend YOU! Just drop me a message and we can both increase the recognition of women in IT. 🚀How I make Recommendations at Yandex: At Yandex, I handle candidate recommendations, but my approach is different from the traditional one. Here's how I do it: - Personal Meetings: 🤝 I should meet each candidate to better understand their needs and career goals. - Resume Analysis: 🔍 I review their experience and resume, providing feedback on changes that could improve their candidacy. - Company Information: 🏢 I share my knowledge about Yandex’s culture and the opportunities for working at the company, helping them understand if they are a good fit. - Vacancy Preparation: 📝 I advise on how to enhance their resume to increase their chances of success for the vacancies they are interested in. - Referral Submission: ✉️ I send the referral through our internal system, then monitor the selection stages and, if necessary, answer questions from recruiters and the candidate. With this approach, I believe, chances to get the job for my referrals is higher and they can thrive at the company. This is making my work particularly meaningful. 💼💪 If you are not ready to change your current position, you can also support the #RecommendHer challenge. How to Participate: 1. Select three women from your network — colleagues, classmates, partners. 👩‍💼👩‍🎓👩‍🔧 2. Write a LinkedIn recommendation for each, focusing on their professional achievements and technical skills. 🌐📈 Why It’s Important: We can overcome gender stereotypes and bias by actively promoting and supporting women, showcasing their competence and professional successes on par with men. 👩‍💻👨‍💻 Learn more about the challenge here: https://lnkd.in/d8y4yyBu Add Your Experience in the comments: Let’s make new stories that can inspire and motivate others to join this challenge! 📖👏 #RecommendHer #GenderEquality #ProfessionalGrowth

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Today, with Alina Yaremenko, we open the curtain about Lemon.io’s history. Fasten your seatbelt on our time machine! 🍋 🎉 So, it all started in 2015. Alex Volodarsky, who had moved with his family to Israel then, helped an acquaintance find a developer from Ukraine. She needed a good developer, and finding one on Upwork turned out to be very difficult. She recommended Alex to other acquaintances. The demand turned out to be sufficient for Alex to focus entirely on business development, and it began to grow. This was the point when we realized that his business had a future. Uber for development. In 2015, we launched Coding Ninjas. The concept was called “Uber for development.” A client comes to us, submits a project, and the system selects for him a developer who is suitable in terms of qualifications, is not busy with current projects, and can take the project into development right now. The model worked very well because while the client spent days on the execution of tasks by a freelancer or in-house developer, our freelancers completed the task in a few hours. In the first years, we grew due to referrals, but the more customers we got, the more we realized that this model only works with small volumes. Besides, our customers have requested more and more part—and full-time developers. In 2020, the business model was changed, and Coding Ninjas became Lemon.io. We’ve only started working on long-term projects. Developers are now fully involved in product development and MVPs, working with customers on long-term projects, and more and more customers are hiring entire development teams. Five years later, the business that initially existed in an Excel spreadsheet has turned into a multimillion-dollar company and the most exciting brand in the world of freelance marketplaces of vetted developers. And here we are 🙂 Currently, we have more than 1500 developers in the community and a team of 51 amazing lemoners ready to do everything needed so every project gets the expertise it deserves. Want to be a part of continuing the story? We’re looking for one magician to enrich our team - Senior BE Full Stack Developer (MERN) is wanted! Here are all the details: https://lnkd.in/dXCFikMt

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