Gabriel Kwakyi

𝟯 𝗠𝗶𝘀𝘁𝗮𝗸𝗲𝘀 𝗜’𝘃𝗲 𝗠𝗮𝗱𝗲 𝗔𝘀 𝗔𝗻 𝗔𝗗𝗛𝗗 𝗘𝗻𝘁𝗿𝗲𝗽𝗿𝗲𝗻𝗲𝘂𝗿 𝟭. 𝗦𝗼𝗳𝘁𝘄𝗮𝗿𝗲 𝗶𝗺𝗽𝘂𝗹𝘀𝗲 𝗯𝘂𝘆𝘀 — believing more software would better organize me. 𝗥𝗲𝗮𝗹𝗶𝘁𝘆: I’d often forget to activate half of the software codes before their expiration dates after I’d bought them off of AppSumo. 𝟮. 𝗣𝗲𝗿𝗳𝗲𝗰𝘁𝗶𝗼𝗻𝗶𝘀𝗺 — I would have been better off outsourcing tasks I stressed myself out trying to manage myself unsuccessfully. 𝗥𝗲𝗮𝗹𝗶𝘁𝘆: I am not wired to be my own accountant. Nor office cleaner. 𝟯. 𝗕𝗼𝗼𝗸 & 𝗹𝗲𝗮𝗿𝗻𝗶𝗻𝗴 𝗰𝗼𝘂𝗿𝘀𝗲 𝗶𝗺𝗽𝘂𝗹𝘀𝗲 𝗯𝘂𝘆𝘀 — I have fat stacks of books and several e-courses stacked up, fully intending to learn from them. 𝗥𝗲𝗮𝗹𝗶𝘁𝘆: The stacks of unread books give me anxiety and make me feel guilty when I see them waiting for me. Also, it’s nearly June and the $99 Masterclass series I paid for I completely forgot about until this writing. 𝗕𝗢𝗡𝗨𝗦 𝗠𝗶𝘀𝘁𝗮𝗸𝗲: Not giving away enough free mentoring earlier in my career. I try to make up for that now, but I never feel like it’s enough. 𝗥𝗲𝗮𝗹𝗶𝘁𝘆: I’ve never seen a dip in my income when I took time out to help others learn to DIY their marketing and PR.

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Going from working with solopreneurs, coaches & consultants to established B2B companies with 50-200 employees taught me that there are two sides of the internet: the Clickfunnels and the HubSpot internet. First and only time I heard about this difference was from one of Benny Rubin's post several months ago. He pointed out these differences: What “the Click-Funnels internet” looks like: -Prices end in a ‘7’ (like $19.97) -CTA buttons jiggle -Websites are really long (squeeze pages) -Videos can’t pause -‘Unbelievable’ offers (“a $62,700 value!”) -Money back guarantees -Countdown timers What “the Hubspot internet” looks like: -Prices end in a ‘9’ or a ‘0’ ($19.99 or $20.00) -CTA buttons are static -Websites are short -Videos can be paused -Offers are believably boring -No money-back guarantee -Never a countdown timer But for me, all these are just consequences of the most key difference: the level of awareness of the average consumer/agent in each side of the internet. In the HubSpot internet, users have a higher state of awareness. They have the intelligence, means and drive to go and find the info they need to make an informed decision without needing to be "enlightened" by your sales team or a random guru. They hold all the power, and hence are more resistant to aggressive/DR marketing tactics – which makes it harder to sell into and forces companies to be better. On the other hand, Clickfunnels internet users usually don't have access to the same sources of information. This can be due to less IQ, less drive, less means, you name it. They just don't have the same level of awareness, and therefore are more prone to fall for emotional manipulation, biases, and overall aggressive, direct-response-like marketing and messaging. Knowing this difference, my thesis is that B2B SaaS is still playing the game as if its target market was full of uneducated, clueless consumers who would accept the idea of getting their info fed solely from a centralized source of "truth" who doesn't have their best interest in mind. "Oh you wanna learn more about pricing? You better book a demo hehe" "Alternatives? We're the only tool doing this!! The rest are crap" "Want to see how powerful our tool can be through a case study? Sure thing, just tell me your phone number, where you live, your ARR, and current marketing spend :)" Does. Not. Work. The kind of people buying B2B SaaS at 5-figures ACVs can't be sold the same way you'd sell a Keto Diet Plan to a 65-year-old mom. Wake up. #b2bsales #clickfunnels #hubspot #directresponse #buyersjourney

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Outbound is oversaturated. I know. Everyone is talking about this here. But there is nothing abnormal about it: - Email became saturated - Facebook Ads became saturated - Newspaper ads became saturated - Myspace became... dead The reality is that outbound will remain forever. There is no reason for a way to approach people to disappear. However, now is the perfect time to embrace a shift in how to think about your outbound strategy, especially the role of the SDR. My discussions with three experts — Noë Camatte, Noam Nisand, and Jérémy Duval— revealed great insights on how to rethink the role of SDRs to: - Gain attention and make connections - Provide value before asking - Build trust - Create engagement through multiple channels In the end, this helps you stay ahead of the competition. I wrote comprehensive notes of 834 words. Follow me and comment 'new outbound' if you want me to send them to you.

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👉 Day 4: Converting one-and-dones to subscribers The holy grail of ecom: Getting a customer onto an autoship/subscription. And for good reason. Getting repeat purchases on autopilot means higher LTV, more predictable revenue, and massively higher profits. However, most customers want to try you out first before committing to a subscription. Brands like Bulletproof and Ka’Chava successfully and predictably convert those one-off new customers to subscribers with direct mail by highlighting the benefits of their subscribe and save programs. The ROI is massive because you’re not just getting one purchase – you’re getting all the subsequent orders from that customer while a subscriber. There aren’t many better ways to impact your business and bottom line than moving one-off customers to subscribers. Throw everything you’ve got at it. 

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𝗪𝗮𝗻𝘁 𝘁𝗼 𝘀𝗵𝗮𝗿𝗲 𝘆𝗼𝘂𝗿 𝗳𝗮𝘃𝗼𝗿𝗶𝘁𝗲 𝗽𝗹𝗮𝗰𝗲 𝘄𝗶𝘁𝗵 𝗳𝗿𝗶𝗲𝗻𝗱𝘀? ♻ Try Google Maps' collaborative lists. ✅ I am a huge fan of Google Maps. 🌏 And I have been wondering for a while why Maps does not include more "social features". 🤔 Turns out there actually more than I knew. 😳 You can now share lists and locations with friends and even get their reactions. Also pictures and reviews can now get reactions. 👍 Seems like Google Maps might slowly integrate more and more social media like features. 💚 What do you think - is Maps slowly trying to capture new audiences? 👀 Let me know in the comments below. 💬 - - - 🔔 Want to read more? Follow me Maximilian for regular posts and updates on #digitalmarketing, #lifeatgoogle and #career in tech.

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Ok, here's the drill: I've been working with Linkedin #SEO for a month or so and find that it gets incredible results in Google searches. This is a screenshot of the result of my Linkedin article. If you search "drug rehab Lantana", the way someone looking for a drug rehab in Lantana would search, you see it at the top, ABOVE Psychology Today. It is second to Samsha, but that is a government site that Google gives preference to. The takeaway? You can rank your Google article on page 1 of Google in less than a month. So instead of spending a ton of money to get onto page 1 of Google with paid ads, why not invest in some Linkedin SEO for your business? Also, there are 10 organic spots on each page of Google (under the sponsored). By ranking your Linkedin article on page 1, you have effectively bumped one of your competitors off page 1 = more business for you! Want me to do this for your business? I'm here, waiting to take you to the top. Luke A. Kist Cody Hand Chris Finney Matt Nakajima Mendy Waldman Zev Sicherman Eli Basch Joseph S. Gestetner, LNHA Avi Friedman 🚀 Moshe Yachnes Ruti Dadash Israel Cohen Israel Schweid Rosemont Investment Group

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+1 for the people excited about AI generated actions in HubSpot workflows. I've used similar functionality already in Zapier, and it's helpful—though not perfect, it does save save time more often than not. 🌟 AI Assistant in HubSpot Workflows: Streamlines process automation, significantly reducing the time and technical barriers typically involved. 🛠️ How It Works: Navigate to the workflow editor and open the action panel. Select the AI assistant option to start creating your actions. After entering your prompt and generating actions, review and approve to ensure they meet your needs. 🔧 Setup Requirement: AI features must be enabled by a super admin in your portal. 🔗 Availability: Accessible to users with Marketing Pro, Enterprise, Ops Pro, Enterprise, Sales Pro, Enterprise, Service Pro, Enterprise. This feature promises to enhance your workflows with AI-driven efficiency, making your automation efforts more impactful with less effort. #HubSpot #WorkflowAutomation #AITools

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Here we go again! Quick update on how AI is shaking up influencer marketing. 1️⃣ Predictive AI tools are now picking influencers before they even trend. For example, the Advocators platform has this functionality built into its "True Advocate" score. 2️⃣ These AI tools analyze data like follower engagement and content quality, helping campaigns achieve better ROAS. 3️⃣ If you’re still choosing influencers based on follower count, it’s time to upgrade your approach. Think of AI as your personal campaign assistant, guiding you to the right influencers via in depth alignment algorithms. Using AI to pick influencers isn’t just smart, it’s so 2024. Don’t be stuck in 2020, swiping right on influencers like it’s a dating app. I've seen first hand how brands see the industry shifting and are leveraging micro and nano influencers to their advantage like Daniel Wellington, SEPHORA via the SephoreSquad, PUMA Group, ASOS.com lululemon, Aerie by AEO, Inc., and LaCroix Water AI is a tool not the solution. It isn’t here to take our jobs (yet) but to make us better at them. Embrace the tech and see for yourself how it boosts campaign performance. #AI, #artificialintelligence #InfluencerMarketing #influencers

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*Every call with B2B companies wanting me to implement DFY Clay campaigns for them* Want to work with me? 👇 Done-for-you outbound motion management and Unlimited Clay Plays. - Free Email Infrastructure Setup (if you don't already) Goal = automate hyper personalized outbound to our targeted list of leads. We will use Instantly or Smartlead for email sending tool - DFY Outbound Motion management - Unlimited Clay Plays, DFY List Building - Scoring list based on account criteria - Pushing best-fit curates leads to your SDR/AE’s CRM - Campaign Sequence Personalizations - Weekly Reporting / Strategy Call / Slack Bonus warm clay plays: 👉 inbound leads > clay table > filter ICP > enrich > update CRM 👉 website traffic > recover 30% of US visitors > clay table > filter ICP > enrich > update CRM Your SDR(s) will spend all day calling the best fit leads and social selling. AKA revenue generators. Let’s chat: 1. Go to howtouseclay(.)com [new website in several weeks] 2. Read through all details, see if my thesis aligns with your GTM goals 3. Book a call Happy Clay’ing ⚡️

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Building a robust network isn't just about making connections—it's about creating a system that continuously cultivates those connections. Here's a strategy to consider if you're aiming to close big-ticket deals, from $10,000 to $200,000… ↳ Develop a Systematic Approach: Set up processes to regularly add new contacts to your network. ↳ Be Proactive in Engagement: Consistently reach out for referrals and introductions. Make it a routine part of your networking strategy. ↳ Maintain the Momentum: Don’t just build connections; keep them active. Regular interaction ensures your network is not just large, but also strong and responsive. Make daily network growth a KPI that you measure and track every single day across your team. High-value deals don’t happen overnight. They require a well-maintained network and a strategic approach to leveraging that network effectively. #GoToNetwork #BusinessDevelopment #SalesTips #b2bSales #GrowthHacking

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Broad targeting on everything is lazy. I see the shift towards "all-broad-everything" and it's a head scratcher. In a large account, at-scale this usually make sense. When you start an account from $0 broad OFTEN underperforms targeted segments. Even if it's just simple demo targeting Or more granular interest-based stuff... Breaking down your campaigns at this level CAN drive way better performance. Emphasis on CAN. "Broad only" advice seems to mostly just come from media buyers who inherit accounts already spending $250k-1mm+ per month. But it's not applicable to a lot of you. And you'd be better off running targeting that actually makes sense for your customer avatar. Broader point is to TEST. Don't dogmatically follow someone's advice from Twitter, Youtube, or even handsome gentlemen on LinkedIn. #marketing #digitalmarketing #paidmedia

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If I could give 1 piece of advice to marketers going into their first product partnership, it's this... 🔥 Learn to negotiate *really well.* 🔥 One of my first partnerships totally bombed. It wasn't huge (a $7,500 product collab), but hey, that's still $7,500. In product sales, every dollar is vital. So why did it bomb? Let me save you from making this mistake... ❌ Being nice and being a good partner are NOT the same thing. I assumed I was a good person to work with and both brands would just naturally be on the same page thanks to my prompt, friendly communication and project management, and the fact that we all started off aligned. Wrong. While the conversations were friendly, the pre-launch seemed to go smoothly, here's what actually happened: The product was supposed to be just launched on our brand's website. Because it wasn't written into our contract, the other brand decided to launch the product on their website, too, because they were the ones who manufactured it directly. We immediately lost all chance of acquiring new customers from their brand. They launched it as an evergreen product, not a limited partnership, which had been our brand's intention to drive immediate sales. To top it off, they came in at the last minute with a $10k fee for the opportunity to pop up in their store, when we had all verbally agreed for months beforehand to do the pop-up and had even spent countless hours planning it. At no point was a pop-up fee or requirements ever mentioned, and since it wasn't in our budget, we had to cancel the pop-up part of our partnership (a loss of a lot of foot traffic and brand awareness for our brand). In the end, no one was happy. To ensure a great product partnership, make sure you negotiate on the following... ✅ Timing: does the timing work for both brands where you can dedicate bandwidth and airtime to the partnership? ✅ Revenue + Costs: licensing fee, up front wholesale, one-time talent fee, split event expenses, R&D costs...how is the money going to flow in and out for both brands? When does revenue sharing end? Get CLEAR. ✅ Non-negotiables: it's easier to identify what each brand is NEVER going to do. For example, during the negotiation process with a brand founder, I learned she hates giveaways and never does them. So I negotiated for an additional social video by her to replace that level of engagement we would have gotten otherwise in a giveaway. Start at the NEVERs, then go into what you both ALWAYS need and get it in the contract. ✅ Schedule: write the campaign schedule or list of deliverables from each brand into the contract. It must be agreed upon and signed. Check in weekly with each other if one brand isn't holding up their end of the contract. This happens all the time! Track when each deliverable goes live. ✅ People + Places: are founders or talent involved? Are venues involved? Never assume. Make sure everyone is informed, consenting, and contracted.

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In April our close rate has been 45%+ It more than tripled month-on-month, here’s how… In three simple steps: ➡️ 1: Identified the ICP with the highest close rates Common narrative: Don’t take meetings for meetings sake. Yes agreed. But in the beginnings of the company you need to. Why? You need to learn who is, and isn’t for you. We’ve taken 120+ discovery calls this year alone. A lot didn’t close. But, we now know with a high degree of accuracy who will. For months we thought it was head of sales. That was very wrong. What was also very wrong was our estimate on how long it took to close a client. ALL the clients we closed this month (except 1), closed in under 24 hours. This goes against EVERYTHING we had learned. Call. Go above and beyond to personalise your offer. Chase them. Chase. Chase. Chase. Chase? Chase! Close as lost. Instead, we now focus on time-bound offers. And, doing the sale BEFORE they get on the call. (so doing improvements to the landing page and website) Now, If they don't close within 24 hours... We assume they found a better offer. (we still do kind of chase them but not so aggressively) ➡️ 2. Simplify, simplify, simplify. I had a call with Matthew Lakajev a month or two ago. I asked him: “We’re where you were in the beginning of your journey. If you could turn back time, what advice would you give to your past-self?” He said “just simplify things” Oh man was he right. But it is easier said than done. Why? It feels SO counter-intuitive. You mean to say, I learned all this stuff, and I shouldn’t use it? Yes. In Q1 our offering was too wide. Our sales calls were more like interrogations. Because clients just didn’t get what we did. In the last month though, we simplified the offer and BOOM. What a difference. Now we have to update our website and touch-points to reflect this. ➡️ 3. Lower price-point We started off with only a £5K per month offer. Why? We only wanted to work with mid-market companies. For them, we were really cheap. For everyone else, we were really expensive. We didn’t care tbh. What mattered to us was that our main target thought. So we didn’t change it. This was naive very though. Just because we were “cheap”, didn’t mean we were easy to buy. Despite being “cheap” These companies still wanted a ‘safer’ entry-point. We then opened up a £2.5K offer (less deliverables). The difference was night and day. It caught us by surprise. (hence the confused selfie) As a team, improving our CVR was a key focus for Q2 So getting this progress this quick has been great. We’re kicking ourselves that we didn’t do this earlier!

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Signals REALLY MATTER. Sales productivity can vary by 100X depending on the signal. Outcomes of Signals ARE MOSTLY UNTRACKED. "Outbound" is a black hole. If you don't track signals, you have basically no data about all the times Sales does things that don't work. GTM Bloat is the #1 issue on a B2B company's P&L. Intent and signal aggregator tools don't measure the outcome of the signals to pipeline & revenue after your company actions them. My take if you want the proper ROI with marketing, then setup the proper analytics up front. Experiment. Test. Establish milestones early and often. Don’t wait for it to just work. Thank you Chris Walker at Passetto dropping insights today #saastock

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80 days. That's how long it takes a deal to close at the average B2B SaaS/tech company. 🐌 But is that data telling an accurate story? Maybe not, because deal-specific data often requires input from a human. And humans tend to: — Forget to log deals immediately. And then forget to backdate the "create date" when they do. — Forget to close deals immediately. And then forget to backdate the "close date" when they do. To further complicate things, many companies haven't formally defined when a rep should (or shouldn't) create/close deals. Without these company-wide rules, each rep will act independently and you'll never get truly accurate data. For example: — Sales Rep Sam might create a deal every time a prospect agrees to an intro call whereas Sales Rep Sally might not create a deal until the prospect is ready for a proposal. — Sales Rep Sam might close out deals after not hearing back from a single follow-up email whereas Sales Rep Sally might leave deals open until EOQ, then mass update statuses. Moral of the story? For truly accurate pipeline reporting, start with a rulebook for the sales team. 📖

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How can no-name startups generate serious organic traffic from Google in one year. I have a meeting in about 10 minutes, so I will be quick. ⏰ My startup, Evisio(.co), went from virtually no traffic a year ago to steady organic growth, and we haven't even hit second gear. Also, Google still gets our brand name wrong when searching, so we had to think outside the box. Here's what I did: 1. Optimized key pages with our primary keywords using Surfer and a professional human writer I absolutely love working with 2. Used some product-lead SEO magic by building a Knowlege Center on how to fix common SEO issues and built a resource section called The SEO Program with resources dedicated to helping SEO contractors 3.  Interlinked pages from our Knowlege Center to key product pages using keyword-rich anchor text. For this, we used Link Whisper. 4. PR and tech backlinks were built over time. I worked with a few niche experts, working in relationships with bloggers and PR platforms, and helped build content and negotiate deals for strategic placements. Most of our traffic is non-branded, and Google still doesn’t recognize our brand name. However, if you’re a startup needing traffic, this will happen in time. Build content that supports your product's offering and users. It’s an easy win. Steal this approach, or tell me how you're generating traffic for your startup. Comment below. #organic #seo #startups #tech #growth #traffic #smallbusiness #contentstrategy #content

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Here’s how to think about your paid ads. And some common mistakes to avoid. This doesn’t apply to consumer eCommerce, focusing on B2B and higher-value deals. First, you want to focus on penetrating the largest possible (relevant) audience pool. Show your target accounts a few different ads over a few months. - Push your brand + focus on the most important problems you solve - Focus more on their symptoms or differentiated features you have Balance your campaign between brand awareness creatives and performance (direct response) creatives. A 60-40 or 50/50 split between the two budget-wise. You typically don’t want your first ad to be transactional. You want to introduce what you do and who you are. The easiest way to think about direct response is to think about the little taster giveaways restaurants offer when you’re walking down the street. Due to attrition, some level of frequency is required to get exposure. But it’s likely considerably less than you think in order to get a result. There’s 2 common misconceptions with paid ads: - Ads convince people to buy from you (they don’t, ads only puts your proposition in front of defined audience). - High frequency will build brand through recall + reinforcement. This is typically true when the ad is relevant, but most of the time it isn’t. It’s better to spread your budget over time rather than burn it through excessive short-term frequency. Put your proposition in front of your audience so when they are in the market and actively looking for a solution like yours then you’re relevant. Magically 'appearing in the time of need'. Any other tips or questions? Drop a comment.

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One of the worst things you can do for you Ecom brand is neglect growing your email list Instead: • Sign up for Amped.io • Create a micro commitment pop-up • Test your offer (% off vs $ off) • Split test weekly Sit back and watch your email list grow MoM

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