Sissy’s Log Cabin, the iconic Arkansas jewelry store, announced late Monday that William Jones IV, the son of Sissy’s CEO Bill Jones, has assumed the role of company president.
Jones represents the third-generation of the Jones family to lead the business, which bills itself as the largest family-owned and operated in the mid-South. It operates six locations — the original store in Pine Bluff, two stores in Little Rock and one each in Conway, Jonesboro and Memphis.
“William has been a cornerstone of our business for many years,” said Bill Jones in a press release. “His ability to balance innovation with our company’s traditions will undoubtedly build on our accomplishments over the past 50 years. This is an exciting time for both our family and the company, and I am proud to see him take on this new challenge and continue Sissy’s legacy.”
Jones transitions into the role after previously serving as COO.
“I’m incredibly honored to lead Sissy’s Log Cabin as its next president,” he said. “The strong foundation built by my grandmother, Sissy, and my father, Bill, has always emphasized service, selection, quality and the unforgettable ‘Sissy’s experience’ our clients know and love. As part of the third generation of Jones family jewelry professionals, I look forward to continuing this legacy.”
His brothers will continue to hold key positions within the company, the release said. Wyatt Jones will remain in Memphis as the store manager and vice president, while Joe Cook will continue his role in Jonesboro as store manager and vice president of management.
Lamar McCubbin had previously served as Sissy’s president for 11 years before resigning in June to spend more time with family. He will continue to work in the jewelry industry as a consultant for various jewelry and retail clients.
“Lamar is a remarkable leader and will remain a close friend to Sissy’s Log Cabin,” Bill Jones said. “We wish him all the best as he takes time to be with his family, and we are deeply grateful for his contributions to the growth and success of our company.”
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