Do You Charge to Post Content?
Yes, we do. About half of our revenue comes from advertisers, who audit our traffic and hold our feet to the fire to produce a high-volume targeted audience, the same folks our publishers want to see. The NLR team focuses on quickly and accurately publishing our contributors’ thought leadership while applying SEO and publishing best practices. We make the publishing process as painless as possible for our contributors. We charge for this.
We ask contributors to share the costs of news-service formatting, hosting readership analytics, publishing 25+ E-News Bulletins, and maintaining the infrastructure to handle our traffic volume.
Our publishing fees don’t begin to cover our costs, so we are motivated to provide outstanding traffic results for both our content contributors and our advertising partners. Sometimes a win-win really works out.
How Does the NLR Promote Its Publishers' Thought Leadership?
NLR's content is syndicated to professional association websites, government and corporate intranet services, GoogleNews, MSN, AppleNews, NewsBreak, Thomson Reuters, Lexis, Bloomberg and many other news and distribution services, and is picked up daily by mainstream media and bloggers.
NLR promotes our publishers’ content through E-News Bulletins, Social Media and partnerships with prominent trade associations.
What Do NLR Publishers Think?
"NLR enhances SEO and consistently delivers timely content to our target audiences. Reporters are also finding and reading content from our law firm on the NLR platform, which has led to a number of positive placements."
"They go the extra mile to monitor our website and nine active blogs for new content including client alerts, special reports, webinars and videos and quickly publish it on the NLR site. With no extra effort on our part, we gain additional leverage for our content to reach audiences beyond those visiting our website."
"A number of our articles have generated interest from professional organizations and the media, ranging from smaller regional publications to major news outlets."
"We prefer our thought leadership on a news service that doesn't just exist to showcase content, our clients are professionals, reputation and context matters."
"NLR delivers incredible readership numbers & exposure for our attorneys. We've also found the analytics on the induvial articles to be enlightening and more robust than we typically get."