New Shimano 12-speed GRX Di2 RX825 series delivers gravel-specific gearing and refined ergonomics for precise and reliable shifting for all types of gravel cyclists.

What could be a better mode of transportation for five young B.C. shredders embarking on classic southern B.C. roadtrip than an old skoolie dubbed the Cool Bus? With the legendary freeride TV shows from the 2000s serving as inspiration and Shimano’s new GRIPD gravity shoes on their feet, Jacob Murray, Natasha Miller, Lucy Van Eesteren, Mateo Quist and Ryder Bulfone climb aboard the Cool Bus and set out on a four-day, 1,000-kilometer pilgrimage into the past.

Meticulously honed and perfected through over four decades of relentless innovation, Shimano’s road technologies offer an unparalleled riding experience. Experience quieter, quicker, smoother, and more secure rides than ever before.

Anthill Films’ latest feature-length documentary The Engine Inside is now streaming on Red Bull TV.

The Path to World Cup DH Podiums Doesn’t Follow a Straight Line.

For the 2023 Gravity & Explorer shoe collection from Shimano, we created product videos for e-commerce in our in-house studio in Squamish!

Obsessively engineered and refined with over four decades of continuous innovation, our MTB and e-MTB technologies let you ride quieter, quicker, smoother and more securely than ever.

After suffering a life-altering brain injury 7 years ago, mountain bike enthusiast Debora DeNapoli’s life would never be the same again. Finding profound healing in the one place she was warned never to return to - the trails - The Deborah Effect demonstrates the true essence of mountain biking: pure, unadulterated joy.