Lina Gallagher

Talking about social selling? The first step is to learn from Temu and SHEIN. They’ve mastered the art with live shopping, AI, and seamless integration across various social media channels, making them formidable competitors. Secondly, when it comes to social shopping, you must be on TikTok. This platform is essential for engaging with your audience and driving sales through innovative and interactive content. By studying these leaders and leveraging TikTok, you can significantly enhance your social selling strategy

When thinking about omnichannel, you don't need to tackle everything simultaneously. Start with: 1. Accepting returns in-store: This drives traffic and allows salespeople to upsell customers. How to start? Equip your store with a laptop so salespeople can view online orders and process returns. Train your staff to handle returns like warehouse personnel, scanning them efficiently. 2. Offering click and collect: This is your FREE delivery option. How to start? If you can't fulfill orders from store stock, arrange for a delivery truck to bring C&C orders to the store. 3. Unified customer service: Ensure the same team handles online and offline queries. There's nothing worse than needing to speak to multiple people just because online purchase

A key issue in data analytics is the lack of clarity on which KPIs to track. It's not about having a fancy tool; even Google Sheets can suffice. What's critical is knowing what you want to analyze. Here’s a simple approach: 1. Define the KPIs you want to track. 2. Determine how to gather that data. 3. Use formulas to manually calculate, so you understand the intricacies of each KPI. 4. Finally, seek a tool that automates the process. Understanding the fundamentals before automating ensures you get meaningful insights from your data.

1. Digital marketing encompasses several distinct areas, each requiring specialized learning: paid media, SEO, organic social media, influencers, CRM (email, WhatsApp, notifications), and direct (PR). 2. Set clear targets for each channel; for instance, if your goal is to earn $1000 from paid channels, focus on mastering that. 3. While there are many articles available, the best way to learn is by doing. Use ChatGPT to explore topics like 'different areas in paid media' or 'how to succeed at organic social media,' 4. Hire a contractor on Upwork to assist you.l and every time he/she sends you information try to learn why they sent you this, how A can be improved, etc.

True support in e-commerce isn't just about solving problems; it's about guiding choices and answering queries. The biggest hurdles customers face are uncertainties like 'Will my product arrive on time?', 'Is size S accurate?', or 'Is this product truly nut-free?'. Addressing these concerns requires more than automated responses; it demands interaction with real, knowledgeable human beings. When hiring customer service agents, look beyond problem-solving skills. Seek out brand ambassadors who embody your values and can offer exceptional service. They should not only support customers through issues but also assist them in making informed decisions. This human touch can make a significant difference in building customer trust & satisfaction

Actioning feedback, not just collecting it, is crucial for e-commerce success! Many companies fall into the trap of incessantly seeking feedback as part of their CRM automation, yet often, this valuable input gathers dust, unseen and unused. It's essential to not only read but also implement this feedback, and importantly, communicate back to your customers about the changes made based on their suggestions. Furthermore, to boost feedback collection, consider incorporating quarterly surveys with enticing incentives. For example, offering a chance to win '$100 off the next order' in exchange for a 10-minute survey can significantly increase participation.