Charles Awad

“One of my proudest hires at Davidoff was Charles as CMO. He is a brilliant brand builder and innovator on brands. Charles’ lead was crucial to the success of Davidoff in the last 6 years. The incredible growth of the Davidoff Cigar Brand since 2012 was a result of Charles’ innovative thinking, his consumer insights and his building of consumer marketing platforms that extended reach, relevance and credibility which reinforced and further strengthened the brand equity. He is setting high standards and engraining in the teams across the globe how to think about brands, their essence , the architecture of a portfolio and how to build consumer attention, attraction and retention around that. Charles wants to win and to me he was a big winner Hans-Kristian Hoejsgaard CEO Oettinger Davidoff 2011-2017 ”

“I have worked with Charles on several occasions at P&G, including Global Skin Care and Food & Beverages - He has worked for me and we have also been peers. I have been following and learning from his high-profile work at Davidoff – where he has transformed the positioning, innovation and go to market of this iconic Brand. Charles is an extraordinarily talented manager. One of the few I have met that combines a truly inspired creative spirit with a down to earth pragmatism that leads to things happening – fast. He has an eye for beauty, is a talented artist, a fine decoder of human insights – and at the same time is a master deal maker, an astute influencer, a determined leader. He has made his impatience for unneeded process a great strength – his bias to action and external focus means he is a change agent and has a trans-formative effect on the organizations he leads or is part of. …not to mention his infectious personality and the ability to take the job seriously without taking himself too seriously – which creates a positive climate where people are important and ideas are rewarded. He has successfully made the transition from big corporations such as P&G and Estée Lauder to more contained businesses such as Davidoff - proving he has latitude for either. The dividing line between Manger and Entrepreneur don’t apply to Charles, he is both. I warmly recommend him – I would always want him in my team, or be in his. ”