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AD INTELLIGENCE SOLUTIONS
The AdImpact Platform
NEW SaaS platform offers unified view of local and national airings-level data across linear and streaming
Data Solutions
Data products to address your unique business needs and goals
Tailored Services
An extension of your team, custom solutions for your business
Mobile App & Alerts
Don’t miss a beat with real-time new advertiser or spend notification
INDUSTRY WIDE SOLUTIONS
Ad Viewership
Multi-channel ad detection across linear, broadcast and streaming platforms
Content Viewership
Audience measurement delivers deeper understanding of your consumer
Local Ad Catalog
Unrivaled coverage of local ads enriched with detailed metadata, including CTV
POLITICAL SOLUTIONS
Competitive Spend Data
Track political campaign activity in a race in real-time across broadcast, cable, radio, satellite, CTV and digital
Rates
Same-day access to fast-changing broadcast and cable rate structures
Ad Catalog
Unrivaled coverage of political ads with detailed metadata and audio transcripts
Media Planning & Buying
Potomac is the 21st century end-to-end political media planning and buying tool
MEDIA PLANNING & BUYING
Potomac
Media Planning & Buying Tools for Political Agencies
WHO WE SERVE
Ad Agencies
A holistic view of competitive ad strategies on linear, digital, and CTV/OTT platforms
Media Firms
Understand how shares and rates are moving in your markets
Political
Real-time ad intel on new political spending and creative
Brands
Compare creatives head-to-head and differentiate yourself from the competition
Data & Martech
TV and digital ad exposure insights for privacy and regulatory-compliant approaches
WHAT WE SOLVE
Competitive Analysis
Detailed intel about competitor media and ad strategies for any advertiser
Ad Tracking
Creative insights to monitor brand messaging and targeting
Media Planning
Market share and pricing research for sellers and buyers
Tailored Insights
Creative insights to monitor brand messaging and targeting
BLOGS
PRESS HITS
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TEAM
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ENHANCED ADVERTISING INTELLIGENCE
ON YOUR TERMS
Accurate, Real Time Ad Data.
Get Insights in Minutes, Not Hours.
Integrated Ad Data Solutions,
From Local Cable to CTV
Comprehensive Ad Catalog
with 1.5M+ Unique Creatives
01
Political Advertising
(NEW) 2024 Updated Political Spending Projections Report
10-minute read
02
Industry Advertising Analysis
A Record-Breaking 115.5M Watched Super Bowl LVIIIs
4-minute read
03
Messaging Analysis
(NEW) In Focus: Abortion Messaging in 2024
6-minute read
Political Advertising
2024 Political Spending Projections Report
10-minute read
Industry Advertising Analysis
2023 Summer Blockbusters Trailer Airing Analysis
4-minute read
Messaging Analysis
Abortion on the Airwaves: 2022 Midterms Messaging Analysis
14-minute read
LET’S TALK
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Detailed Analysis.
Comprehensive Coverage.
0
.0k
LOCAL
ADVERTISERS
0
.6M
AIRINGS
PER DAY
0
.3k
NEW ADS PER WEEK
IN TOP MARKETS
0
CABLE
NETWORKS
0
k
UNIQUE
ADVERTISERS
0
k
ZIP CODE LEVEL
GEOGRAPHIES
Get in touch to learn more
Reliable
Intel
.
Smarter
Strategy
.
PLAN
EFFICIENTLY
Increase the ROI of your ad strategy with a holistic understanding of the media landscape in any market, for any advertiser.
KNOW THE
DETAILS
Monitor airing schedules, ad creatives, and metadata from linear, digital, and CTV/OTT platforms all in one tool.
ZOOM
OUT
Understand how your business strategy compares to your competitors and make informed, data-driven decisions.
GET CLEAR ANSWERS, FAST
Get real time analytics, delivered directly to your team, at the pace your business demands.
Trusted
By
Enhanced
Ad Intelligence
For Fast, Smart Decisions
AdImpact's advertising intelligence data empowers our customers to navigate complex business decisions with clarity and confidence.
How can we help you?
LET’S TALK
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