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About ACR
Global Thought Leaders in Consumer Research
The Association for Consumer Research is a collection of academics, practitioners, and government leaders devoted to the study of consumer behavior. Together, ACR members use a variety of cutting-edge research methods to uncover consumer insights and disperse this knowledge to improve consumer, business, and social outcomes.
Conferences and Events
Championing research that deepens our understanding of consumer behavior from every angle.
Research Journal (JACR)
The Journal of the Association for Consumer Research (JACR) is a collection of the latest research findings from the world’s leading consumer research and marketing scholars.
Consumer Research Experts
ACR is a community of thought leaders representing academia, industry, and government who share a passion for understanding consumer behavior.
Recent News
ACR Sheth Foundation Conference Scholarship
To assist PhD students with limited resources to attend the 2024 Paris ACR conference, the Association for Consumer Research in
Early Career Award: Call for Nominations
ACR members are invited to help identify potential candidates for the ACR Early Career Award for Contributions to Consumer Research.
Simonson Mentorship Award: Call for Nominations
ACR members are invited to nominate potential candidates for the Simonson Mentorship Award. The award, launched in 2023, is given
Fellows Award: Call for Nominations
ACR members are invited to submit nominations for the Fellow in Consumer Behavior Award to the Fellows Nominating Committee. The
JACR Webinar: Children and Adolescent Consumer Behavior
CHILDREN AND ADOLESCENT CONSUMER BEHAVIOR: FOUNDATIONS AND NEW RESEARCH DIRECTIONS May 24, 202411:30 am -1:00 pm EST Hosted by Deborah
JACR Pre-Submission Webinar: Issue on Language Research in Marketing
PRE-SUBMISSION WEBINAR: JACR ISSUE ON LANGUAGE RESEARCH IN MARKETING May 23, 202412:00 – 1:30 pm EST9:00 – 10:30 am PST19:00-20:30
Latest Media
JACR Webinar
Consumer Insights Podcast
Become a Member of ACR
Benefits of MEMBERSHIP
Joining ACR unlocks resources, opportunities, and access to the latest insights in consumer behavior. Membership includes access to the Journal of the Association for Consumer Research (JACR), an expert-curated collection of the most pressing topics in marketing and consumer contexts.
Members also enjoy access to decades of conference proceedings and research findings, as well as invitations to attend conferences and events with fellow ACR members around the world. Membership opens up a network of the world’s leading consumer research experts, collaboration opportunities, and access to grants/awards to fund research.
Stay informed about the latest advancements, enhance your expertise, and advance your career all within the supportive ACR community.
JOIN NOW
Joining ACR offers exceptional value whether you are an academic, a recent marketing graduate starting your career, a seasoned consumer expert in industry, or a government leader. ACR provides a wealth of resources, opportunities, and support to help you achieve your goals in the field of consumer research.
