Display banners creative specifications

Display Banners

General Guidelines

Please note all advertising is subject to editorial approval

• All creatives must have a border

• No extensive blinking or flashing elements

• No expandable adverts

• No ad can spawn or pop from another ad unit

• No automatic downloads or executable files

• No spyware removal ads, pop blockers or spam filters

• No frequency capping through creative as this will prevent the campaign completing as booked

• If artwork is geotargeted at creative level we cannot guarantee the availability of screenshots

• Please note that we no longer accept Flash Files

• If all specified ad units are not available, please advise your sales manager at the time of booking as this will affect the available inventory

Third Party Serving

• All third-party adverts must be supplied with images of the creative and destination URLs

  • This is required for editorial approval of content.

  • Failure to supply back up files may delay the start of your campaign

• Any changes to artwork are subject to editorial approval

• Any planned change to live (approved) artwork must be communicated to OUP, and new back up files provided. Editorial approval must be confirmed before any changes are made. 

• For further details please see table at the bottom of this page

Display Banner Advertising

Copy deadline

• Five working days before requested start date

File Format / Requirements

Size

All measurements: Width x Height
All measurements in pixels

Standard display banners

• Standard Leaderboard: 728 x 90 pixels

• MPU: 300 x 250 pixels

• Mobile Leaderboard: 320 x 50 pixels

• Skyscraper: 160 x 600 pixels (Optional)

Premium Display Banners

• Super Leaderboard: 970 x 90 px

• Half Page Unit: 300 x 600 px

• Homepage MPU: 300 x 250 px

• Mobile Leaderboard: 320 x 50 px

Keyword / Contextual banners

• Leaderboard:  728 x 90 pixels

• MPU: 300 x 250 pixels

Interstitial banner

• MPU: 300 x 250 pixels

Weight

• Recommended file size: 40KB 

  • Maximum file size: 150KB

• Please see below for information on HTML5 third party tags

Audio Initiation

• User initiated (on click)

• Mute button to turn sound off

File Types

• HTML5

• .jpg

• .gif

URLs

• For JPG/GIF files – single click URL through only

• If multiple click-throughs are required, please supply a third party HTML5 file

  • Advert must be mapped, and the click throughs implemented

Other guidance on HTML5 files

• If providing artwork/creative files, please ensure that all elements are referenced within the code e.g., creative1 / creative2

• Please only provide files/creative that have been referenced within the code

• All HTML5 creatives must be supplied with images of the creative and destination URLs.

  • This is required for editorial approval of content.

  • Failure to supply back up files may delay the start of your campaign

• For HTML5 files which are served via third party tags we can accept files up to a maximum size of 150KB

• Further information on HTML 5 can be found on the IAB website

Animation

• Maximum Total Animation: 15 seconds

• Looping Limit: 3 loops

• Frame rate must be no more than 18fps

Questions? Please contact us