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The Top Fashion Ad Campaigns of 2024—Thus Far

Nicholas Galitzine for Fendi. Diana Ross for Saint Laurent. Gigi Hadid for Miu Miu. Pamela Anderson for Proenza Schouler. Shu Qi for Bottega Veneta. Sydney Sweeney for Jimmy Choo.

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T&C

Ad campaigns present a unique visual opportunity to both influence fashionable minds in aesthetic (and endeavor to purchase), but they are also key reference points as fashion continues to evolve. As such, we like to pay attention to the newest, biggest, and best. It's not for nothing that they offer wonder and delight.

The year started off strong with Saint Laurent and Diana Ross, and has seen beautiful campaigns featuring Pam Anderson, Gigi Hadid and, most recently Sydney Sweeney for Jimmy Choo. Recently, Nicholas Galitzine starred in Fendi's latest men's campaign alongside Zhang Ruoyun. Moncler made their latest Fall 24 campaign affair by featuring French actor Arnaud Binard and his daughter Maya Rose.

Here, we give you the best advertising campaigns of 2024—thus far.

1

Saint Laurent Starring Diana Ross.

saint laurent 2024 diana ross
David Sims
2

Chloe Fall 2024 Campaign featuring Suvi Koponen.

a person sitting on a horse statue
Sam Rock
3

Fendi Men's Fall/Winter 2024 Collection starring Nicholas Galitzine.

a person wearing a garment
Bruno Staub
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4

Sydney Sweeney for Jimmy Choo.

a woman sitting on a bench
Courtesy Jimmy Choo
5

Proenza Schouler Starring Pamela Anderson.

a person holding a purse
Davit Giorgadze
6

Chanel Spring and Summer '24 Eyewear Campaign starring Alaato Jazyper.

a collage of a person wearing sunglasses
Karim Sadli
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7

Gucci Starring Ana, Fadia, Jiahui, Nyajuok, and Violet.

a group of women posing for a photo
David Sims
8

Chanel Coco Crush Campaign Starring Jennie

a man and woman posing for a picture
Chanel
9

Wales Bonner Starring Tamirat Tola.

a man in a white robe
Malick Bodia
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10

Bottega Veneta's Lunar New Year Campaign Starring Shu Qi.

a person in a red suit
Ken Ngan
11

Burberry Lunar New Year campaign Starring Wang Xiangguo.

a person posing for a picture
RYAN McGINLEY
12

Skims starring Lana Del Rey.

a woman sitting on a couch with cats
Nadia Lee Cohen
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13

Balenciaga "Closet Campaign" Starring Kim Kardashian.

a woman in a black dress
Inez & Vinoodh
14

Jimmy Choo Spring 2024 Campaign Starring Guy Remmers.

jimmy choo
Anton Gottlob
15

Stella McCartney starring Quannah Chasinghorse.

a woman posing in front of a wall covered in money
Harley Weir
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16

Bottega Veneta Summer 2024 Campaign.

a man standing in a red tunnel
Alec Soth
17

Moncler Fall 2024 Campaign starring Arnaud Binard and his daughter, Maya Rose.

a man and woman standing next to each other outside
MONCLER
18

Miu Miu 2024 Bag Campaign with Gigi Hadid.

a woman sitting on a red couch
© Steven Meisel
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19

Givenchy Spring and Summer '24 Campaign starring Amelia Gray.

a man holding a camera
Kacper Kasprzyk.
20

Lacoste "Play Big" Campaign with Venus Williams.

lacoste venus williams
Willy Vanderperre
Headshot of Isiah Magsino
Isiah Magsino
Style News Editor

Style News Editor at Town and Country covering society, style, art, and design.  

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