The Best New Beauty Products of 2024... So Far
We're nearly at the half-way point of the year. Here, our favorite finds that deserve a spot in your regimen.
Every item on this page was chosen by a Town & Country editor. We may earn commission on some of the items you choose to buy.
With new beauty products dropping faster than you can snap your fingers, navigating this ever-changing and oversaturated market can feel like a minefield. Fortunately, here at T&C, we take our skincare, haircare, and makeup very seriously. And to help make your lives easier (and less expensive), we sorted through all the best beauty launches of 2024 so far. From nourishing body moisturizers to concealers that wake up the face to skin-saving serums, here are the luxurious products actually worth the investment.
Word to the wise: Keep this space bookmarked, as well be updating it and adding new favorites throughout the year. Happy testing!
Perhaps the buzziest launch of June, Rhode's Pocket Blush offers a natural flush to cheeks with a gorgeous glowy finish. Bonus: It doubles as a lip tint.
In June, Nars expanded its cult-favorite lineup of complexion products with a refreshing and lightweight primer that acts as a blank canvas by enhancing skin's natural glow, improving texture, and reducing the look of fine lines.
You're one brush away from full, feathery brows thanks to Victoria Beckham's latest innovation, which meticulously separates, lifts, and defines each individual hair with a sheer buildable tint.
Everyone's favorite French pharmacy beauty brand just dropped this ultra-moisturizing complexion cream that refines skin texture and reduces puffiness while imparting a natural golden radiance.
Show your pout some love with Tatcha's latest treatment, which is a a moisturizing serum that plumps, hydrates, and restores lost lip color with the help of sea kelp.
Elevate your bathing routine this summer with Hermès's luxury bath and body collection, Le Bain. Housed in a sleek bottle, this cleansing gel features zesty notes of lemon with black tea and guaiac wood.
Sulwhasoo's new Ultimate S Collection is made up of a moisturizing anti-aging toner that helps promote skin's natural collagen and a silky anti-aging emulsion that targets skin's elasticity. Use together for best results.
Styling your hair has never been easier thanks to T3's new multi-functional styling system, which features three head attachments that create bouncy blowouts and long-lasting curls.
GP is at it again, this time with a clean mascara-meets-treatment-serum that lengthens, lifts, curls, and hydrates lashes with a glossy, jet black finish.
KVD's cult-favorite liquid eyeliner just got an upgrade for the first time in over a decade. It's still waterproof with the same teeny-tiny precision tip, but it now offers a smoother and bolder finish.
The brand behind T&C's favorite mineral tinted sunscreen just launched a tinted lip balm for lips with SPF. The Sun Balm comes in three stunning shades that nourish while protecting your lips from harsh UVA and UVB rays.
Us beauty girlies are going gaga over Charlotte Tilbury's hydrating foundation stick, which blurs and smooths skin with a radiant finish.
When skin needs a pick-me-up, look no further than Augustinus Bader's Skin Infusion kit, which is made up of three products designed to restore, renew, and strengthen beaten-up skin over 4-week period
Eadem's Le Chouchou is more than just a lip color; it's also an intensive treatment that gently buffs away flakes, intensely moisturizers, and restores volume in lips with a glossy finish.
The newest lip plumper to the market, this lightweight, non-sticky gloss pumps up the volume in lips while providing 12 hours of hydration and a hit of shiny color with the help of hyaluronic acid and cooling peppermint extract.
Get your glow on this summer with Naturium's new tinted moisturizer, which provides broad spectrum SPF 50+ protection while imparting a dewy, radiant finish with a sheer tint. No one will know you're wearing anything on your face in the first place.
Level up your skincare routine with the newest LED mask on the block: the Foreo FAQ™ 202. With eight different wavelengths, including near-infrared, this beauty device boosts collagen and combats wrinkles, age spots, dullness, uneven tone and texture in as little as 2 weeks.
Rihanna's Fenty entered the hair space recently, and users are already obsessed with its ultra-moisturizing lineup. This bundle comes with everything you need to revive dry, damaged, and dull tresses, including a shampoo, conditioner, treatment, and heat protectant.
Those with sensitive skin types will love Avene's latest cream that reduces the appearance of redness, soothes sensations of overheating, and hydrates skin for 24 hours.
Powered by niacinamide and pomegranate peels extract, Anastasia Beverly Hills's liquid blush deeply nourishes skin with blurring soft-matte finish.
Sophie Dweck is the associate shopping editor for Town & Country, where she covers beauty, fashion, home and décor, and more.
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