It's official: Amazon Prime Day will return this summer! Amazon's biggest two-day shopping event of the year goes live on July 16 and runs through July 17, 2024. That means deal hunters can soon enjoy major markdowns across every shopping category on the e-tailer's site for 48 hours. Based on past year's reporting, we expect tech (like Apple Watches), mattresses, TVs, vacuums and beauty at their lowest prices.
That said, Prime Day 2024 is no easy feat. Dozens of product pages can confound even the most experienced bargain hunter. So, our deals editors broke down everything you need to know about scooping the best Prime Day deals, including secret corners like Amazon Outlet. Our editors even scouted some early savings — up to 60% off — on Good Housekeeping readers' favorite items ahead of the main event.
To help you keep a finger on the pulse of Prime Day, our team of shopping editors will be scouring Amazon's site once the event starts and updating this page regularly.
Shop Early Prime Day Deals on Amazon
Shop Our Favorite Early Prime Day Deals of 2024
Home and Kitchen:
- Take 47% off the Keurig K-Classic Coffee Maker.
- Take 44% off the Mueller Pro-Series All-in-One Vegetable Chopper.
- Take 31% off the Ninja AF101 Air Fryer, dubbed the best small air fryer by our GH Institute product testing experts.
- Take 31% off the Carote 20-Piece Nonstick Cookware Set.
- Take 20% off the Tuft & Needle Original Mattress, the best mattress on Amazon according to GH Institute Textiles Lab pros.
Vacuums:
- Take 50% off the Shark AI Ultra Voice-Control Robot Vacuum.
- Take 30% off the Samsung Jet 60 Pet Cordless Stick Vacuum.
- Take 29% off the Tineco iFLOOR 3 Breeze Wet/Dry Vacuum.
- Take 26% off the Dyson V8 Plus Cordless Vacuum.
- Take 18% off the Dyson V11 Origin Cordless Vacuum.
Apple:
- Take 23% off the Apple AirPods (2nd Generation).
- Take 21% off the 2021 Apple iPad (9th Generation).
- Take 20% off the Apple AirPods Pro (2nd Generation).
- Take 18% off the Apple AirPods Max.
- Take 10% off the Apple Watch Ultra 2 (GPS + Cellular).
Tech:
- Take 43% off the LG 55-inch Class QNED85 Series Smart TV.
- Take 40% off the iWalk USB-C Portable Phone Charger.
- Take 29% off the Beats Studio Pro.
- Take 28% off the Vizio 50-inch V-Series Smart TV.
- Take 25% off the Sony Wireless Portable Bluetooth Speaker.
Travel:
- Take 52% off the Rockland London 20-inch Carry-On Suitcase, considered one of the best luggage brands on Amazon.
- Take 49% off the Samsonite Winfield 2 Carry-On Suitcase.
- Take 32% off the Bagail 8-Piece Packing Cubes Set.
- Take 24% off the American Tourister Moonlight 21-inch Carry-On, rated the best brand for value luggage sets by our GH Institute pros.
- Take 20% off the Samsonite Winfield 3 Medium Checked Suitcase.
Beauty:
- Take 63% off the Neutrogena Hydro Boost Gel Facial Cleanser, a 2024 GH Beauty Award winner.
- Take 46% off the Revlon One-Step Volumizer Blow-Dry Brush 2.0, the latest version of a GH Institute-favorite hair dryer brush.
- Take 37% off the Grace and Stella Under-Eye Mask (24-Pack).
- Take 30% off the Solawave 4-in-1 Radiant Renewal Wand (with coupon).
- Take 20% off the Colgate Optic White Overnight Teeth Whitening Pen, named our best teeth whitening pen.
What are the best Prime Day deals of 2024?
While it's true that Amazon slashes prices on thousands of items during Prime Day, our experts anticipate the biggest markdowns will be on everything from Apple AirPods to smart TVs to Dyson vacuums. That includes some of our favorite products tested in the esteemed Good Housekeeping Institute.
Apple
Finding Apple products on sale takes an eagle eye, but we anticipate Prime Day to usher in some steep deals on AirPods, Apple Watches, iPads and more. In the past, these products have hit some of their lowest prices of the whole year during Prime Day, rivaling Black Friday sales.
Electronics
Of Prime Day's past, coveted big-ticket items like smart TVs, portable speakers and Amazon devices climbed up to 60% off — and our pros are similarly expecting markdowns in kind. Keep an eye on Beats headphones, Samsung Frame TVs and Amazon Kindles at their best prices.
Vacuums
Vacuum deals can be sporadic, but Prime Day and Black Friday weekend are two of the best times of the year to upgrade your model. If last year was any indicator, many GH Insitute-tested vacuums will drop in price this summer, including Bissell, Dyson, Samsung, iRobot, LG and more.
Beauty and Skincare
Even if you aren't ready to splurge on a big-ticket item this Prime Day, that doesn't mean you're limited on deals to shop: Prime Day sales often include major markdowns on everyday essentials like skincare, teeth whitening strips and viral beauty brands. Our editors will be keeping an eye out for GH Institute-tested brands on sale this year.
Do I need an Amazon Prime membership to shop Prime Day deals?
Not necessarily. Even non-members will be able to shop Amazon's site during Prime Day 2024, but the steepest discounts of the event will be reserved for shoppers who are logged into their Amazon Prime accounts.
If you've never tried Amazon Prime before, you can sign up for a free 30-day trial to test the service for yourself — and score the exclusive Prime Day sales when the time comes. Once your free trial expires, a Prime membership costs $14.99 per month or $139 per year.
Your membership unlocks all of Amazon's Prime Day deals, as well as plenty of other perks like free two-day shipping, grocery discounts and access to hundreds of movies and TV shows. There are also special discounts for students and qualified government assistance recipients.
How many times a year is Prime Day?
Prime Day started as an annual sale, but in 2022, the e-tailer surprised shoppers with a second Prime Day in October ... and did the same in 2023. While no official announcements have been made regarding a second fall Prime Day in 2024, we wouldn't be surprised if the e-tailer brings it back again.
Samantha Jones is a commerce editor at Hearst Magazines, covering lifestyle, fitness, beauty and more. She has written for Good Housekeeping, Real Simple, Better Homes & Gardens and beyond, and she loves staying up to date on the latest viral products worth shopping. When she’s not at her desk, Sam can be found on a run in Central Park or trying out new brunch spots with friends.
