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ERP evidence for consumer evaluation of copycat brands.
Shang Q, Pei G, Jin J, Zhang W, Wang Y, Wang X. Shang Q, et al. Among authors: zhang w. PLoS One. 2018 Feb 21;13(2):e0191475. doi: 10.1371/journal.pone.0191475. eCollection 2018. PLoS One. 2018. PMID: 29466469 Free PMC article.
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