![Why Type? The Role of Type in Branding. Why Type? The Role of Type in Branding.](https://cdn.statically.io/img/www.monotype.com/sites/default/files/styles/width_2800/public/2021-11/211109_Webinar_FutureofBrandingAssets2_170_129.png?itok=3xTOBdIu)
Why Type? The Role of Type in Branding.
From brand strategy to sonic branding, learn why typography plays a significant role in your brand development.
Monotype’s Senior Director of Brand James Fooks-Bale and Creative Type Director Tom Foley will guide you through what brands need to deal with today’s digital world, and into the future.
![Tom Foley Tom Foley](https://cdn.statically.io/img/www.monotype.com/sites/default/files/styles/130x130/public/2021-10/tom_232_244.jpeg?itok=MPYDY1ge)
Tom Foley
Sr. Type Director
Monotype.
Tom leads a team of type designers creating fonts for the Monotype Library and corporate brands. Words and letters are in Tom’s blood - his great-grandfather was from a family of stonemasons that specialized in letter carving, and his uncle was a sign painter.
![James Fooks-Bale James Fooks-Bale](https://cdn.statically.io/img/www.monotype.com/sites/default/files/styles/130x130/public/2020-09/Bildschirmfoto-2020-08-28-um-13.42.24-340x340.png?itok=8bqFLyAE)
James Fooks-Bale
Sr. Director of Brand
Monotype.
James oversees Monotype’s brand. The team has been recognised by various organisations such as the European Design Awards, Type Directors Club, Art Directors Club, D&AD, and the AIGA.