![Ethan Baron, business reporter, San Jose Mercury News, for his Wordpress profile. (Michael Malone/Bay Area News Group)](https://www.mercurynews.com/wp-content/uploads/2016/08/Baron_Ethan_2016.jpg?w=85)
Business reporter
Ethan Baron
Ethan Baron is a business reporter for the Bay Area News Group and a native of Silicon Valley before it was Silicon Valley. Baron has worked as a reporter, columnist, editor and photographer in newspapers and magazines for 25 years, covering business, politics, social issues, crime, the environment, outdoor sports, war and humanitarian crises. He is a graduate of UC Berkeley with a BA in humanities and MA in journalism.
Location: San Francisco Bay Area
Language: Spanish (Some)
Award: California News Publishers Association awards for business and wildfire coverage
Expertise: Technology industry, Bay Area economy, California and federal courts, wildfires
All Stories
![California Forever, which spent years buying thousands of acres of farmland near Fairfield, earlier last week issued its own study claiming the new city would create billions of dollars in economic activity and tens of thousands of jobs for the county. California Forever, which spent years buying thousands of acres of farmland near Fairfield, earlier last week issued its own study claiming the new city would create billions of dollars in economic activity and tens of thousands of jobs for the county.](https://www.mercurynews.com/wp-content/uploads/2024/07/SJM-L-LANDBALLOT-0118-2.jpg?w=132)
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Billionaires’ utopia company California Forever scraps plan for ballot initiative in wake of damning report
California Forever, which spent years buying thousands of acres of farmland near Fairfield, earlier last week issued its own study claiming the new city would create billions of dollars in...
![Silicon Valley was turning sand into gold. Criminals noticed. Richard Bernes took it upon himself to go after the thieves who began preying on the tech industry. Silicon Valley was turning sand into gold. Criminals noticed. Richard Bernes took it upon himself to go after the thieves who began preying on the tech industry.](https://www.mercurynews.com/wp-content/uploads/2024/07/SJM-L-FBITECH-0720-2.jpg?w=128)
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Obituary: Pioneering FBI agent battled Silicon Valley tech crime in chip-theft heyday
Silicon Valley was turning sand into gold. Criminals noticed. Richard Bernes took it upon himself to go after the thieves who began preying on the tech industry.
![The legal action comes on the heels of numerous lawsuits, and state and federal probes, related to the 'Autopilot' system, which does not automatically pilot a car. The legal action comes on the heels of numerous lawsuits, and state and federal probes, related to the 'Autopilot' system, which does not automatically pilot a car.](https://www.mercurynews.com/wp-content/uploads/2024/07/SJM-L-TESLACRASH-0720-01_b8c05e.jpg?w=132)
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Lawsuit claims Tesla ‘Autopilot’ killed father of two in Santa Clara County crash
The legal action comes on the heels of numerous lawsuits, and state and federal probes, related to the 'Autopilot' system, which does not automatically pilot a car.
![A photo of a sticker showing Hitler in front of a swastika, next to other stickers on a locked blue locker, is submitted as Exhibit 1 with the lawsuit. A photo of a sticker showing Hitler in front of a swastika, next to other stickers on a locked blue locker, is submitted as Exhibit 1 with the lawsuit.](https://www.mercurynews.com/wp-content/uploads/2023/12/SJM-L-XMASFLY-1221-10.jpg?w=132)
Black worker at SFO claims company locker had Hitler on it and he had to eat alone in dirty-laundry ‘cage’
A photo of a sticker showing Hitler in front of a swastika, next to other stickers on a locked blue locker, is submitted as Exhibit 1 with the lawsuit.
![Amazon's most recent statement, in June, on the diversity of its office workforce said it was about 70% men and 30% women. Amazon's most recent statement, in June, on the diversity of its office workforce said it was about 70% men and 30% women.](https://www.mercurynews.com/wp-content/uploads/2022/01/sjm-zon_92773229.jpg?w=132)
Fremont software engineer claims Amazon manager told her jobs might not work for ‘females’
Amazon's most recent statement, in June, on the diversity of its office workforce said it was about 70% men and 30% women.
![Facility staff -- allegedly overworked and undertrained to keep costs low and profits high -- routinely administered morphine and Ativan to Williams without consulting his doctor as required under state regulations, the lawsuit claimed. Facility staff -- allegedly overworked and undertrained to keep costs low and profits high -- routinely administered morphine and Ativan to Williams without consulting his doctor as required under state regulations, the lawsuit claimed.](https://www.mercurynews.com/wp-content/uploads/2020/01/20160824__cct-oakwoman-0824-111-1-122-4-1-2-1.jpg?w=132)
Oakland nursing home allegedly drugged resident to stop his wandering, death came soon
Facility staff -- allegedly overworked and undertrained to keep costs low and profits high -- routinely administered morphine and Ativan to Williams without consulting his doctor as required under state...
![The Royal Fire started Sunday afternoon south of I-80, according to Cal Fire, with the cause under investigation The Royal Fire started Sunday afternoon south of I-80, according to Cal Fire, with the cause under investigation](https://www.mercurynews.com/wp-content/uploads/2023/01/generic-fire-arson-06.jpg?w=132)
Young hikers missing in Tahoe-area fire zone spotted from chopper, rescuers flown in to lead them out
The Royal Fire started Sunday afternoon south of I-80, according to Cal Fire, with the cause under investigation
![Temperatures in much of the Bay Area this week neared or blew past triple digits. In the Central Valley, the mercury skyrocketed beyond 105 degrees. Much cooler weather prevailed along the coast, from the mid-70s to mid-80s. Temperatures in much of the Bay Area this week neared or blew past triple digits. In the Central Valley, the mercury skyrocketed beyond 105 degrees. Much cooler weather prevailed along the coast, from the mid-70s to mid-80s.](https://www.mercurynews.com/wp-content/uploads/2024/07/SJM-L-COASTFULL-07XX-1.jpg?w=134)
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Coast is full: Bay Area residents flee heatwave for cooler 4th of July weekend
Temperatures in much of the Bay Area this week neared or blew past triple digits. In the Central Valley, the mercury skyrocketed beyond 105 degrees. Much cooler weather prevailed along...
![Both proposals would reverse provisions of 2014's Prop 47, which reduced most drug possession and property crimes valued at $950 or less to misdemeanors and allowed for re-sentencing of those convicted of felonies for those offenses. The goal was depopulating crowded prisons and addressing social-justice concerns. Both proposals would reverse provisions of 2014's Prop 47, which reduced most drug possession and property crimes valued at $950 or less to misdemeanors and allowed for re-sentencing of those convicted of felonies for those offenses. The goal was depopulating crowded prisons and addressing social-justice concerns.](https://www.mercurynews.com/wp-content/uploads/2021/07/LPT-L-NEWSOM-CRIME-0722-21-BM.jpg?w=140)
Newsom touts rival shoplifting and drugs ballot initiative to weaken Prop 47
Both proposals would reverse provisions of 2014's Prop 47, which reduced most drug possession and property crimes valued at $950 or less to misdemeanors and allowed for re-sentencing of those...
![Biden's stumbling speech and weakened appearance rattled many Bay Area Democrats, but calls from the left for him to step aside are far from universal. Biden's stumbling speech and weakened appearance rattled many Bay Area Democrats, but calls from the left for him to step aside are far from universal.](https://www.mercurynews.com/wp-content/uploads/2024/06/SJM-L-DEBATEFOLO-0629-1.jpg?w=140)
Biden’s debate debacle rattles Bay Area Democrats, but replacing him would bring ‘chaos’
Biden's stumbling speech and weakened appearance rattled many Bay Area Democrats, but calls from the left for him to step aside are far from universal.