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It wasn’t Henry Ford’s goal to destroy the horse and buggy industry, he just wanted to make money. Making money is the top motivator for innovation. In order to make money, you have to build a better mousetrap. It doesn’t have to be a game-changing innovation, it can be an incremental one, but it must provide an improvement over the way things are done now.
Burger King radically changed the fast food industry with its “Have It Your Way” campaign. No other fast food chain allowed special customer requests that altered menu items. But, once Burger King proved it was popular, every single one of them had to follow suit.
Your organization needs people who can think like innovators all the way down the line. People who are constantly looking for new ways to differentiate your company from the competition and improve your bottom line. People with superior problem-solving skills. Happy workers, who are satisfied with their contribution, bring value to your business. When you establish a Culture of Innovation, your employees will feel a part of the overall mission of your company. And that will make your company competitive in today’s challenging marketplace.
Rob Wilson is a dynamic keynote speaker and humorist based in Atlanta, Georgia. His highly entertaining and interactive presentations on innovation, achievement, and leadership will inspire and motivate your audience to succeed. Delivering fun and laughter since 1997, Rob is a consummate professional who will make your meeting sensational. His high-energy and humorous talks have WOWed audiences in 35 states and Canada. Contact Rob to Jump Start Your Meeting today!
Rob WilsonRobert Evans Wilson, Jr. is a professional keynote speaker and humorist. And, he is a storyteller, motivational speaker, advertising speaker, innovation speaker, leadership speaker, seminar speaker, college speaker, and a lunch & learn speaker. Rob is also a writing and speaking coach. Plus, he is an advertising consultant, and an innovation consultant. Schedule a speech, session, consultation, or phone call with Rob today.