The Guardian US today announced that Emilie Harkin has been appointed as Senior Vice President, Growth, responsible for crafting the Guardian US reader revenue plan in partnership with our UK-based global reader revenue team, determining future areas of investment to drive revenue and profitability, and leading the US-based data and insights team, among other responsibilities.
Harkin comes most recently from Condé Nast, where she served as Executive Director for Global Consumer Revenue, focused on growth for the subscription and affiliate businesses at The New Yorker, Vanity Fair, Wired, and Ars Technica. Before that, she served as Vice President of Consumer Strategy and Growth at The Atlantic, leading growth efforts during a period when paid subscribers doubled while consumer revenue grew by 300%. Harkin also served in similar roles at Foreign Affairs and The New Republic magazines.
Harkin graduated from Syracuse University and the S.I. Newhouse School of Public Communications, in Syracuse, New York. Originally from Tucson, Arizona, Emilie now lives in Brooklyn, New York.
US Managing Director Steve Sachs said: “Reader revenue is part of the DNA of the Guardian, and the US is no exception, with tens of millions in voluntary contributions from US readers alone. Her addition will help us enhance and develop our relationship with our readers, in particular by making use of audience data and insights to deepen engagement. I’m thrilled that Emilie is joining us at such an exciting time for the Guardian US, following a year of tremendous growth in reader revenue, and I’m confident her vast expertise will help us build on that success in the months and years to come.”
US SVP, Growth Emilie Harkin said: “As a reader and fan of the Guardian, I am thrilled to join the incredible team responsible for US reader revenue. I have long admired the Guardian’s success with support by donations from a loyal and generous base, and am proud to contribute to a mission that allows every visitor access to its exceptional journalism. The Guardian is a vital news source and an essential read, both here and around the world, and it’s a true honor to be a part of this remarkable staff.”
Guardian Media Group (GMG), is the publisher of theguardian.com, one of the largest English-speaking news websites in the world. Since launching its US and Australian digital editions in 2011 and 2013, respectively, traffic from outside the UK now represents around two-thirds of the Guardian’s total digital audience.
Guardian US more than 100 members of editorial staff across bureaus in New York, Washington DC, and Los Angeles. In 2022, the Guardian US averaged 41 million unique visitors per month and now has nearly 250,000 recurring supporters in the US. The Guardian US is renowned for its Pulitzer Prize-winning investigation into widespread secret surveillance by the National Security Agency and for other award-winning work, including The Paradise Papers. Today, the Guardian US is known for its urgent coverage of the climate crisis, politics, race and immigration, guns, gender, the arts, and more.