Awin Partner Top 10s – Influencer platforms
Written by Ellie Davies on 5 minute read
Which are the best platforms for managing your influencer activity? We spotlight some of the best options available to Awin advertisers.
Given the growth in content creators, the rising investments in their activities, and the ever-expanding list of social networks to target and manage, it was only a matter of time before influencer marketing got its own technology.
Sometimes referred to as ‘subnetworks’, influencer platforms enable advertisers to test and streamline the various processes associated with creator management, measurement, and optimization. Some even combine technology with agency services to provide specialist guidance and campaign management services.
Awin works with dedicated influencer platforms across all regions, making it simple to run this activity alongside your affiliate efforts. Our latest partner top 10 lays out several different options to consider.
If you’re a current Awin advertiser keen to learn more about each of these platforms, simply click the link featuring their Awin ID and it’ll take you through to their profile page on the Awin platform once you’re logged in.
Klarna Creator Platform (Awin ID: 115076)
Despite only gaining a global rollout at the end of 2022, over 500,000 creators now use the Creator Platform of popular payment service provider Klarna. Machine learning helps advertisers wade through a vast pool of influencers - all vetted - to find solid matches, partner up on their terms, and gain a granular view of contributions. Klarna makes it easy for experienced influencer marketers to scale their efforts autonomously through user-friendly campaign optimization tools and dashboards.
One million advertisers in over 100 countries use LTK to create, manage, and track their influencer activity. It’s approved by creators, too, with hundreds of thousands using its tools to connect with brands and monetize their content. LTK is a fully managed service in all markets except the US, where advertisers can go self-serve. For a unique benefit, look no further than growth consulting powered by LTK’s decade of sales and performance data.
Founded in Sweden back in 2017, Metapic has become a go-to influencer platform for some of the earliest and latest converts to the creator movement, particularly in the fashion and beauty industries. Advertisers can expect optimal levels of brand safety on a closed-user platform, which influencers meet rigorous standards to access. Though Metapic houses fewer creators than other options, the focus on quality over quantity facilitates much tighter relationships across its global network.
ShopMy has become a pivotal influencer platform in the US market. Much of its efforts are focused on reducing friction, demonstrated by a sleek communication interface for sharing lookbooks and proposals with multiple influencers in one click. Placements can be selected and booked as simply as ordering food from a menu. Recruitment is supported by advanced filtering and AI-driven partner selection, while extra features like social listening add multiple strings to ShopMy’s bow.
Considered a gold-standard enterprise influencer solution, CreatorIQ is the platform of choice for 26 of the world’s top 100 brands, including Unilever, Amazon, Google, and Disney. Users can search through over 20 million creators to find the perfect match for their campaigns. Once identified, the platform aims to provide a single source of truth for tracking and monitoring contributions from a global network of influencers. Enterprise-grade security provides extra peace of mind, and advertisers can onboard their entire organization by separating areas and setting permissions for sub-divisions, sub-brands and regional teams.
Formerly known as ShopStyle Collective until a rebrand in 2023, Collective Voice blends expert guidance from its in-house team with self-serve tools for reviewing campaign progress as part of a holistic managed service. Advertisers seeking smart strategy and guidance can lean on advice from a team with over 15 years of creator experience while recruiting from a pool of 90,000 influencers, with no compromise on the solutions for tracking, measurement, and optimization.
Vamp has a range of tools for advertisers wanting to approach their influencer activity with an extra layer of consideration. Machine learning helps the platform gain a much deeper understanding of a target aesthetic to recommend right-fit creators. Workflow management tools aid collaboration to keep everything running on time. Even in the rough stages of planning, brands can forecast their results with a campaign calculator for estimating engagement, reach, and spend before they go live.
With over 190,000 influencers worldwide and placements tailored individually to each partner, Stylink inspires advertisers to tap into a bustling community of niche creators across each target market to drive awareness, traffic, and sales. In addition to offering a fully managed service combining tools with expertise, the platform operates a unique commercial model where creators are paid on a CPC while advertisers work on a conventional CPA.
Over 10 years of experience puts Redu in a great position to advise on all levels of influencer campaign creation, including strategic planning and creator recruitment, and pinpoint trends from a breadth of data. Considered a mix of platform and agency, Redu operates in the UK and has a solid track record in co-creating stories with advertisers ranging from start-ups to large enterprises.
Fellow UK player Orpiva dials up the technological element of its service by weaving data science into its fabric. Neural network models are leveraged for perfect matchmaking, while influencers are empowered to create experiential content through augmented reality among other tools—a benefit that certainly helps advertisers stand out. Orpiva’s full-service offering is rounded off by a centralized dashboard for condensing data from multiple social platforms for informed decision-making.
Learn more about how to get the most out of your influencer partnerships and getting started with an influencer subnetwork platform via Awin.
