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Trump: The Art of the Comeback Hardcover – October 27, 1997
Blunt, outrageous, smart as hell, and full of hilarious stories--check out his chapter "The Art of the Prenuptial Agreement"--Trump tells it like it is: the women in his life; the wild and woolly deals; negotiating tactics; his investment philosophy; and his strategy for success or coming back from adversity.
Whether you love him or hate him, one thing is certain about Donald Trump: He is a true American original, with great instincts and billion-dollar dreams. The Art of the Comeback is Trump at his best--unpredictable, irreverent, and irrepressible.
- Print length244 pages
- LanguageEnglish
- PublisherTimes Books
- Publication dateOctober 27, 1997
- Dimensions6.5 x 1 x 9.75 inches
- ISBN-100812929640
- ISBN-13978-0812929645
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Editorial Reviews
Amazon.com Review
From Library Journal
Copyright 1997 Reed Business Information, Inc.
Review
From the Inside Flap
Blunt, outrageous, smart as hell, and full of hilarious stories--check out his chapter "The Art of the Prenuptial Agreement"--Trump tells it like it is: the women in his life; the wild and woolly deals; negotiating tactics; his investment philosophy; and his strategy for success or coming back from adversity.
Whether you love him or hate him, one thing is certain about Donald Trump: He is a true American original, with great instincts and billion-dollar dreams
From the Back Cover
--The Wll Street Journal, front page
About the Author
The co-author Kate Bohner, began her career in the mergers and acquisitions department at Lazard Freres after studying business and international studies at the University of Pennsylvania. She is a graduate of the Columbia University Journalism School where she received a Reader's Digest Literary Foundation Fellowship. She wrote for Forbes for three years and is currently a correspondent fro CNBC.
Excerpt. © Reprinted by permission. All rights reserved.
1. PLAY GOLF
It helped me relax and concentrate. It took my mind off my problems; I only thought about putting the ball in the hole. And, the irony is, I made lots of money on the golf course--making contacts and deals and coming up with ideas.
2. STAY FOCUSED
I am convinced that if I had maintained the same work ethic I had during the 1970s and most of the 1980s, there would have been no recession for me. I wasn't focused and really thought that life and success just came hand in hand. I thought I was better than the rest. When I began to relax and take it a little--or perhaps a lot--easier things got began to fall apart.
3. BE PARANOID
I have noticed over the years that people who are guarded or, to put it more coldly, slightly paranoid, end up being the most successful. Let some paranoia reign! You've got to realize that you have something other people want. Don't let them take it away.
4. BE PASSIONATE
This is a key ingredient to success and coming back. If you don't have passion about who you are, about what you are trying to be, about where you are going, you might as well close this book right now and give up. Go get a job and relax, because you have no chance of making it. Passion is the essence to life and certainly the essence of success.
5. GO AGAINST THE TIDE
When I decided to keep 40 Wall Street as an office building, everyone in lower Manhattan was converting their buildings to residential space--and with good reason. The apartment market is hot as a pistol. I decided to head in the exact opposite direction, and now I am signing up tenants at rents far higher than anything I expected.
6. GO WITH YOUR GUT
Some of the greatest investors I have ever known invest by instinct, rather than research, study, or hard work. If you look back over history, this is the way the greatest fortunes have been built. People had ideas that they truly believed in.
7. WORK WITH PEOPLE YOU LIKE
If you go to the office and don't find the energy in the people you are with, it is highly unlikely that you will be energized toward success.
8. BE LUCKY
I hate to put this in the book because it can't be acquired. People who inherit fortunes are lucky; I call them members of the lucky sperm club. But you can help coax luck into your life by working hard and being at the right place at the right time.
9. GET EVEN
During the bad times, I learned who was loyal and who wasn't. I believe in an eye for an eye. A couple of people who betrayed me need my help now, and I am screwing them against the wall! I am doing a number...and I'm having so much fun.
10. ALWAYS HAVE A PRENUPTIAL AGREEMENT
Anyone in a complicated business should be institutionalized if he or she gets married without one. I know firsthand that you can't come back if you're spending all your time fighting for your financial life with a spouse.
Product details
- Publisher : Times Books; First Edition (October 27, 1997)
- Language : English
- Hardcover : 244 pages
- ISBN-10 : 0812929640
- ISBN-13 : 978-0812929645
- Item Weight : 1.3 pounds
- Dimensions : 6.5 x 1 x 9.75 inches
- Best Sellers Rank: #253,599 in Books (See Top 100 in Books)
- Customer Reviews:
About the author
![Donald J. Trump](https://cdn.statically.io/img/m.media-amazon.com/images/I/01Kv-W2ysOL._SY600_.png)
Donald J. Trump is the very definition of the American success story, continually setting the standards of excellence while expanding his interests in real estate, sports, and entertainment. He is a graduate of the Wharton School of Finance. An accomplished author, Mr. Trump has authored over fifteen bestsellers and his first book, The Art of the Deal, is considered a business classic and one of the most successful business books of all time. Mr. Trump has over eight million followers on social media and is a frequent guest across a variety of media platforms. Photo by by Michael Vadon [CC BY-SA 2.0 (http://creativecommons.org/licenses/by-sa/2.0)], via Wikimedia Commons.
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Customers find the book very interesting, easy to read, and full of valuable information. They also appreciate the good quality and craftsmanship. However, some customers feel the content is less than expected.
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Customers find the book very interesting, easy to read, and full of valuable information.
"Great read I don't link to read very much but was very interesting and kept my attention" Read more
"Easy, entertainig read. Like Trump's story telling and plain language. Very humorous and foretelling of certain people and events now taking place." Read more
"...reading his books and they are very good, easy to read, and full of valuable information." Read more
"Very interesting read. A unique and rare person who doesn't take no for an answer. I own all of Trump's books and can't wait for his next one!" Read more
Customers appreciate the craftsmanship of the book. They mention that it is of good quality, and that it arrived in pristine condition.
"What a WONDERFUL book!!! I received it in pristine condition at a great price!! Thanks so much, Amazon! You are the best!" Read more
"...a big fan of Trump until I started reading his books and they are very good, easy to read, and full of valuable information." Read more
"Very impressed by the quality ! Almost as good as new ! Keep it up !" Read more
"good quality, came in intact and safe." Read more
Customers find the book easy to read and full of valuable information. They also appreciate the author's negotiating style is clearly spelled out.
"...His negotiating style is clearly spelled out...." Read more
"Easy, entertainig read. Like Trump's story telling and plain language. Very humorous and foretelling of certain people and events now taking place." Read more
"...of Trump until I started reading his books and they are very good, easy to read, and full of valuable information." Read more
Customers find the content of the book less than expected and disappointed.
"To be honest, I’m not against Trump it anything but this book wasn’t that good...." Read more
"...This book has no cover. Not what is pictured in the listing. Disappointed." Read more
"Content less than expected...." Read more
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Frankly, this reviewer was stunned at how good a writer and communicator that Trump really is. In fourteen concise chapters Trump tells the story of his battle to come back from a collapsing business and real estate industry. The book provides another telling of Trump’s method of bargaining. His negotiating style is clearly spelled out. Anyone who reads this book will understand what the media claims is rash statements and pie-in-the-sky promises. Combine his negotiating methods of operation with the flare and self-promoting tactics of boxer Cassius Marcellus Clay, Jr. before he changed his name to Muhammad Ali and converted to Islam.
Everyone was fascinated by Ali’s ridiculous poetry and “I am the Greatest" claims as he danced around the floor waving his arms while taunting his opponents with shouts of “I float like a butterfly and sting like a bee.”
It may be hard to imagine Trump as a white Muhammad Ali but their flamboyant styles and purposefully exaggerated claims are identical. Ali illustrates the flashy show business side of Trump’s approach.
“Trump’s Top Ten Comeback Tips” are right on target and a wonderful way to accomplish goals even though they too have to be taken with a grain of salt because they can seem ridiculous if you don’t see how he has applied them throughout his life. Imagine Cassius Clay yelling them as he circles his prey and moves in for the sting.
Contrary to political opponent’s claims, Trump loves women and not just beautiful ones. He knows that they are the stronger sex in every way and doesn’t hesitate to give examples of that in this book. “I began to realize that women are far stronger than men. Their sex drive makes us look like babies. Some women try to portray themselves as being the weaker sex, but don’t believe it for a moment.”
“Part of the problem I’ve had with women has been in having to compare them to my incredible mother, Mary Trump. My mother is smart as hell. I remember once, a long time ago, my sister Maryanne, a highly respected federal judge in New Jersey, told me that my mother is one of the smartest people she ever met. At the time it didn’t make much of an impact on me, but I didn’t really understand why she said it. All I knew was that my mother was a really great homemaker and wife to my father, Fred—a wonderful guy not the easiest person to be married to…. but now I fully understand why Maryanne made that statement, and it is 100 percent true.”
As Trump goes through 14 chapters of learning examples from his difficult times it becomes obvious that he is both super smart and keeps a loyal staff around him to make certain he doesn’t take any rash action without having thought it through. He was very well prepared for every step he made in his businesses. He was almost never caught by surprise and on those rare occasions when he was surprised it was a pleasant surprise like what happened with the bought 40 Wall Street. He bought that very wonderful building in the best NYC location that the owners had so poorly managed that they sold it to Trump for only a million dollars. They also insisted he take responsibility for all the existing construction liens since the sellers couldn’t wait to leave New York.
Trump eventually negotiated with all the contractors and ended up getting several million dollars returned to him. So…he didn’t pay a million dollars for 40 Wall Street he was paid several million dollars just to buy it. He also managed to get the land lease extended from the remaining 63 years to over 200 years. The leaseholders were also happy with the new lease because it resulted in more money for them. The tenants were happy because the leaseholder now allowed banks to finance the individual tenant's improvements. He eventually reaped the benefits of huge tax reductions when a new tax law was passed to aid owners of NYC building wishing to upgrade their properties.
Trump is one of the most successful real estate developers in the world. He has had to work with governments all over the planet and has been successful beyond hope. For political critics to say he isn’t prepared to be President of the US shows that they are not only in denial, but also stupid if they really believe what they are saying. Trump is supremely qualified to be President and voters can be certain he will continue his habit of surrounding himself with the smartest, best talent available.
This book is surprisingly upbeat and much of the reason for that feeling is that it’s obvious that Trump loves America and knows he really can bring back it’s greatness and continue to spread freedom around the world.
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ITS A PRIVATE TOUR TO HIS EXPERIENCES AT HIS LOWEST POINT AND HIS UNDER-THE-RADAR COMEBACK
RECOMMENDABLE 100%
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