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Trump: The Art of the Comeback Hardcover – October 27, 1997


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Trump
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Trump's story begins when many real estate moguls went belly-up in what he calls the Great Depression of 1990.  Trump reveals how he renegotiated millions of dollars in bank loans and survived the recession, paving the way for a resurgence, during which he built the most successful casino operation in Atlantic City, broke ground on one of the biggest and most lucrative development projects ever undertaken in New York City, and outsmarted one of South America's richest men for rights to the Miss Universe pageant.

Blunt, outrageous, smart as hell, and full of hilarious stories--check out his chapter "The Art of the Prenuptial Agreement"--Trump tells it like it is: the women in his life; the wild and woolly deals; negotiating tactics; his investment philosophy; and his strategy for success or coming back from adversity.

Whether you love him or hate him, one thing is certain about Donald Trump: He is a true American original, with great instincts and billion-dollar dreams.  
The Art of the Comeback is Trump at his best--unpredictable, irreverent, and irrepressible.

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Editorial Reviews

Amazon.com Review

Does the world really need another book by or about Donald Trump? Surely his previous tomes about getting to the top, surviving at the top, and falling from the top--not to mention the innumerable magazine covers and tabloid stories detailing his rather sordid personal life--have sated the public's taste for "The Donald." Just in case this isn't so, however, Trump has given us yet another paean to himself: Trump: The Art of the Comeback. If you really care to know what Trump thinks about Howard Stern, Geraldo Rivera, or Carl Icahn--or his deep understanding of women--he's happy to tell you. If you thrill to accounts of financial takeovers and mano a mano encounters in boardrooms and on golf courses, this is the book for you.

From Library Journal

Six years ago real estate developer Trump (Trump: The Art of the Deal, LJ 2/15/88) was several billion dollars in debt, owing in part, he says, to his complacency and the Tax Reform Act of 1986. Now, thanks to some skillful negotiating, hard work, and luck, he says he is back. Trump's goal for this third book is to provide "inspiration" for almost anyone, and some of his top-ten comeback tips are to play golf, stay focused, be paranoid, get even, and always have a prenuptial agreement. He even includes investment and marital advice he has offered to friends and acquaintances, e.g., "If he doesn't lose the ballbreaker, his career will go nowhere." Trump comes across as smug, crude, and self-impressed, but one remains fascinated with his business acumen. He dislikes shaking hands because it spreads germs and even informs readers to "simply bow" if they ever meet him. Recommended for curiosity seekers.?Bellinda Wise, Nassau Community Coll. Lib., Garden City, N.Y.
Copyright 1997 Reed Business Information, Inc.

Product details

  • Publisher ‏ : ‎ Times Books; First Edition (October 27, 1997)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 244 pages
  • ISBN-10 ‏ : ‎ 0812929640
  • ISBN-13 ‏ : ‎ 978-0812929645
  • Item Weight ‏ : ‎ 1.3 pounds
  • Dimensions ‏ : ‎ 6.5 x 1 x 9.75 inches
  • Customer Reviews:

About the author

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Donald J. Trump
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Donald J. Trump is the very definition of the American success story, continually setting the standards of excellence while expanding his interests in real estate, sports, and entertainment. He is a graduate of the Wharton School of Finance. An accomplished author, Mr. Trump has authored over fifteen bestsellers and his first book, The Art of the Deal, is considered a business classic and one of the most successful business books of all time. Mr. Trump has over eight million followers on social media and is a frequent guest across a variety of media platforms. Photo by by Michael Vadon [CC BY-SA 2.0 (http://creativecommons.org/licenses/by-sa/2.0)], via Wikimedia Commons.

Customer reviews

4.6 out of 5 stars
4.6 out of 5
167 global ratings

Customers say

Customers find the book very interesting, easy to read, and full of valuable information. They also appreciate the good quality and craftsmanship. However, some customers feel the content is less than expected.

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14 customers mention "Reading experience"14 positive0 negative

Customers find the book very interesting, easy to read, and full of valuable information.

"Great read I don't link to read very much but was very interesting and kept my attention" Read more

"Easy, entertainig read. Like Trump's story telling and plain language. Very humorous and foretelling of certain people and events now taking place." Read more

"...reading his books and they are very good, easy to read, and full of valuable information." Read more

"Very interesting read. A unique and rare person who doesn't take no for an answer. I own all of Trump's books and can't wait for his next one!" Read more

4 customers mention "Craftsmanship"4 positive0 negative

Customers appreciate the craftsmanship of the book. They mention that it is of good quality, and that it arrived in pristine condition.

"What a WONDERFUL book!!! I received it in pristine condition at a great price!! Thanks so much, Amazon! You are the best!" Read more

"...a big fan of Trump until I started reading his books and they are very good, easy to read, and full of valuable information." Read more

"Very impressed by the quality ! Almost as good as new ! Keep it up !" Read more

"good quality, came in intact and safe." Read more

3 customers mention "Readability"3 positive0 negative

Customers find the book easy to read and full of valuable information. They also appreciate the author's negotiating style is clearly spelled out.

"...His negotiating style is clearly spelled out...." Read more

"Easy, entertainig read. Like Trump's story telling and plain language. Very humorous and foretelling of certain people and events now taking place." Read more

"...of Trump until I started reading his books and they are very good, easy to read, and full of valuable information." Read more

3 customers mention "Content"0 positive3 negative

Customers find the content of the book less than expected and disappointed.

"To be honest, I’m not against Trump it anything but this book wasn’t that good...." Read more

"...This book has no cover. Not what is pictured in the listing. Disappointed." Read more

"Content less than expected...." Read more

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Top reviews from the United States

Reviewed in the United States on July 9, 2016
Donald Trump is one of the most prepared candidates for President that the USA has ever been blessed to have in the running. He is almost a throwback to the Founding Fathers of the nation. He is exactly the kind of successful citizen and freedom loving Patriot that those same Founding Father’s hoped would come to Washington and serve two terms and then return to their private life.

Frankly, this reviewer was stunned at how good a writer and communicator that Trump really is. In fourteen concise chapters Trump tells the story of his battle to come back from a collapsing business and real estate industry. The book provides another telling of Trump’s method of bargaining. His negotiating style is clearly spelled out. Anyone who reads this book will understand what the media claims is rash statements and pie-in-the-sky promises. Combine his negotiating methods of operation with the flare and self-promoting tactics of boxer Cassius Marcellus Clay, Jr. before he changed his name to Muhammad Ali and converted to Islam.

Everyone was fascinated by Ali’s ridiculous poetry and “I am the Greatest" claims as he danced around the floor waving his arms while taunting his opponents with shouts of “I float like a butterfly and sting like a bee.”

It may be hard to imagine Trump as a white Muhammad Ali but their flamboyant styles and purposefully exaggerated claims are identical. Ali illustrates the flashy show business side of Trump’s approach.

“Trump’s Top Ten Comeback Tips” are right on target and a wonderful way to accomplish goals even though they too have to be taken with a grain of salt because they can seem ridiculous if you don’t see how he has applied them throughout his life. Imagine Cassius Clay yelling them as he circles his prey and moves in for the sting.

Contrary to political opponent’s claims, Trump loves women and not just beautiful ones. He knows that they are the stronger sex in every way and doesn’t hesitate to give examples of that in this book. “I began to realize that women are far stronger than men. Their sex drive makes us look like babies. Some women try to portray themselves as being the weaker sex, but don’t believe it for a moment.”

“Part of the problem I’ve had with women has been in having to compare them to my incredible mother, Mary Trump. My mother is smart as hell. I remember once, a long time ago, my sister Maryanne, a highly respected federal judge in New Jersey, told me that my mother is one of the smartest people she ever met. At the time it didn’t make much of an impact on me, but I didn’t really understand why she said it. All I knew was that my mother was a really great homemaker and wife to my father, Fred—a wonderful guy not the easiest person to be married to…. but now I fully understand why Maryanne made that statement, and it is 100 percent true.”

As Trump goes through 14 chapters of learning examples from his difficult times it becomes obvious that he is both super smart and keeps a loyal staff around him to make certain he doesn’t take any rash action without having thought it through. He was very well prepared for every step he made in his businesses. He was almost never caught by surprise and on those rare occasions when he was surprised it was a pleasant surprise like what happened with the bought 40 Wall Street. He bought that very wonderful building in the best NYC location that the owners had so poorly managed that they sold it to Trump for only a million dollars. They also insisted he take responsibility for all the existing construction liens since the sellers couldn’t wait to leave New York.

Trump eventually negotiated with all the contractors and ended up getting several million dollars returned to him. So…he didn’t pay a million dollars for 40 Wall Street he was paid several million dollars just to buy it. He also managed to get the land lease extended from the remaining 63 years to over 200 years. The leaseholders were also happy with the new lease because it resulted in more money for them. The tenants were happy because the leaseholder now allowed banks to finance the individual tenant's improvements. He eventually reaped the benefits of huge tax reductions when a new tax law was passed to aid owners of NYC building wishing to upgrade their properties.

Trump is one of the most successful real estate developers in the world. He has had to work with governments all over the planet and has been successful beyond hope. For political critics to say he isn’t prepared to be President of the US shows that they are not only in denial, but also stupid if they really believe what they are saying. Trump is supremely qualified to be President and voters can be certain he will continue his habit of surrounding himself with the smartest, best talent available.

This book is surprisingly upbeat and much of the reason for that feeling is that it’s obvious that Trump loves America and knows he really can bring back it’s greatness and continue to spread freedom around the world.
59 people found this helpful
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Reviewed in the United States on January 10, 2021
Great read I don't link to read very much but was very interesting and kept my attention
2 people found this helpful
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Reviewed in the United States on July 3, 2022
What a WONDERFUL book!!! I received it in pristine condition at a great price!! Thanks so much, Amazon! You are the best!
2 people found this helpful
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Reviewed in the United States on October 6, 2019
Easy, entertainig read. Like Trump's story telling and plain language. Very humorous and foretelling of certain people and events now taking place.
22 people found this helpful
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Reviewed in the United States on August 17, 2013
I highly recommend this book for small business owners, entrepreneurs and real estate investors. I wasn't a big fan of Trump until I started reading his books and they are very good, easy to read, and full of valuable information.
2 people found this helpful
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Reviewed in the United States on December 29, 2015
Very interesting read. A unique and rare person who doesn't take no for an answer. I own all of Trump's books and can't wait for his next one!
3 people found this helpful
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Reviewed in the United States on November 23, 2016
Pure Trump. Dont matter if you like him or not. If you want to know how and why he is on top this is why. He knows how to win. Period.
42 people found this helpful
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Reviewed in the United States on August 4, 2023
I like the ten statements everyone should own

Top reviews from other countries

Amazon Customer
5.0 out of 5 stars The best of the best
Reviewed in Canada on August 1, 2018
Thomas Keogh
5.0 out of 5 stars Five Stars
Reviewed in the United Kingdom on April 20, 2015
Arrived in great condition
ZoooooZ - Zulehner
5.0 out of 5 stars von Trump lernen
Reviewed in Germany on March 24, 2015
eigentlich kannte ich nur den Namen Donald Thrump, hatte so gar nicht weiter interessiert bis ich von Jürgen Höller gehört habe er hat Donald Thrump gelesen. Dann habe ich recherchiert und mir ein paar Bücher gekauft. Nun Donald Thrump ist sehr gerade und schreibt auch über sich selbst schonungslos und auch was ihn bewegte wieder umzukehren in den Erfolg. Gleich am Anfang finden sich die wichtigen Eckpunkte und wer das Buch ganz ließt weis auch warum .... Mich hat das Buch begeistert.
One person found this helpful
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Karine
5.0 out of 5 stars TRUMP AT HIS BEST
Reviewed in France on September 23, 2012
REALLY GOOD BOOK, VERY MUCH TRUMP STYLE,

ITS A PRIVATE TOUR TO HIS EXPERIENCES AT HIS LOWEST POINT AND HIS UNDER-THE-RADAR COMEBACK

RECOMMENDABLE 100%
That guy
5.0 out of 5 stars Phenomenal
Reviewed in Canada on August 25, 2015
Incredible business memoir and advice book.