Social media has forever transformed consumer behavior, but most brands fail to leverage essential social touchpoints for meaningful engagement. Yet the brands that have mastered the art of meeting consumers exactly where they are on social platforms have seen unprecedented growth.

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Connect TV’s digital marketing DNA supports hyper-specific targeting capabilities, but using traditional audience-building methods on the channel can lead to wasting impressions on households uninterested in your product or service.

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Being a part of the conversation around trending topics and major cultural moments is easier said than done for brands. The key? Creating ads people want to share, not just see.

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Whether you’re in marketing, CX, commerce or data science, you likely have lofty goals for digital transformation in your business. Customer data platforms (CDPs) have become an essential asset and marker of innovation in this space.

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Today’s marketers need to be taking a more strategic and purposeful approach to events, shoring up activities like orchestration, automation, technology and data collection while putting the right metrics in place to gauge their success.

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Cookie deprecation and ID uncertainty have a lot of marketers on edge as they figure out strategies to maintain reach and identifiability while also taking the necessary steps to ensure consumer privacy.

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Get past the myths and stereotypes about Gen Z shopping—that they’re online impulse purchasers who care little about brands—and you’ll find a group whose value is undeniable. But what can be done to win their long-term loyalty?

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A great digital content strategy isn’t just about reducing friction with your customers and streamlining operations within your teams. Your company’s digital presence is also a prime opportunity to entertain, engage and build brand loyalty.

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Media agencies thrive by solving complexity for their clients, and measurement alone is a mountain they climb daily. With new ad formats in CTV, gaming and social media, as well as the rise of retail media, the pace of change in media has never been more challenging—and the need to deliver effectiveness has never been greater.

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Improving marketing ROI is a top priority of four in 10 marketers, according to research from Kantar. The key to ensuring they are delivering growth in today’s evolving landscape? Taking a data-led approach to measurement that integrates advanced analytics, media and brand expertise. 

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Digital advertising is undergoing a transformative shift where emerging data strategies and measurement methodologies are redefining marketing effectiveness. From predictive audience targeting to AI optimization and personalization, there are a lot of new methodologies and strategies for marketers to consider.

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When it comes to sports sponsorships, brands and rights holders need to align their vision, values and metrics. But just-released research from KORE found that 70% of sponsorship sellers feel unsure about their brand partner's goals, while nearly 60% of brands feel their goals aren't fully understood by rights holders. 

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It’s a performance marketing world, and we’re just living in it. But despite what your budget might say, maintaining strong brand equity in the market is still the secret to success. And it’s the brands that are breaking the rules of traditional category growth that are winning in today’s  market.

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According to new research from TikTok, its users will be just as likely to watch the summer games in Paris on the platform (58%) as they are to watch the live broadcast on TV (57%). How can brands best capitalize on this unique opportunity to align with a worldwide, fan-fueled event? And how can you measure the impact? 

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Do you really know who your customers and prospects are? AI has allowed brands and agencies to get a richer and more complete understanding of consumers more efficiently in a data-first environment. Now is the time to tap into its transformative potential to deepen your understanding of these key stakeholders.

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