NBCU to Debut Commercial-Free Hour During Olympic Opening Ceremony
NBCUniversal will give Olympic viewers uninterrupted live coverage during the Opening Ceremony
Warner Bros. Discovery Sends NBA Rights Deal Into Overtime
Warner Bros. Discovery looks to match Amazon's deal for NBA rights.
NBCUniversal Crosses Upfront Finish Line First With ‘Modest Growth’
NBCU wraps upfront talks with "modest growth" across its portfolio.
Netflix Ad Sales VP Peter Naylor Shockingly Exits Streamer
Naylor joined the company in 2022 ahead of its ad tier launch.
What to Know About Warner Bros. Discovery’s Latest Layoffs
Warner Bros. Discovery is laying off nearly 1,000 employees across its portfolio.
Here’s What NBCU Is Charging for the First Programmatic Olympics
Through a partnership with The Trade Desk, NBCU has three different offerings for Olympic programmatic inventory.
Paramount Ads Manager Brings TV and AI-Powered Creative to Smaller Businesses
Paramount Ads Manager is using AI to help smaller businesses break into TV.
Exclusive: Disney and Mecenas Renew Agreement to Build Multicultural Content
Disney and Mecenas partnership continues push to reach multicultural audiences.
Exclusive: TelevisaUnivision Sells Out Copa América Ads With an Assist From Lionel Messi
TelevisaUnivision sold out its Copa América ad inventory thanks to growing U.S. soccer fandom and dream matchups.
3 Big Questions After Bill Belichick Surprisingly Joins The CW’s Inside the NFL
Super-Bowl-winning coach Bill Belichick is joining The CW, and we have questions.
The Golden Bachelorette Rose to the Occasion With ABC Fall Premiere Date
The Golden Bachelorette is set to debut on Sept. 18 for ABC.
NBC Kicks Off Fall Programming With the NFL and Snoop Dogg
NBC sets fall premiere programming as early as Aug. 31.
What a Skydance Merger Means for the Future of Paramount TV and Streaming
Skydance's multibillion-dollar merger agreement with Paramount comes after months of dealmaking.
Hasbro Makes Big Play on Prime Video Ads With Play-Doh, Peppa Pig
Hasbro campaigns for Play-Doh and Peppa Pig yield sales increases on Prime Video.
What Disney+ and Netflix Massive Q1 Ad Spend Increases Really Mean
Disney+, Netflix and other streamers are seeing huge year over year ad spend increases, according to Guideline.