Exclusive: Starz’s New Adult-Focused Marketing Is Not Family Friendly
Starz is focusing on mature audiences with its 'We're All Adults Here' campaign.
Why House of the Dragon’s Season 2 Marketing Fooled Fans on Purpose
House of the Dragon's CGI banners had fans choosing sides and questioning reality.
How HBO Got a 270-Foot Dragon on the Empire State Building: ‘This Is F*cking Crazy’
The House of the Dragon stunt had a last-minute pivot, according to HBO and Max's evp of originals marketing.
Exclusive: Read the Pitch Deck This Firm Used to Raise $1.1 Million to Automate Media Buying
Ability AI has a current valuation nearing $10 million.
Exclusive: House of the Dragon Trailers Set Record at Max, Fire Up Season 2 Marketing
House of the Dragon's dueling trailers gain 80 million global views, set record.
Following Ratings Boost, CBS and Golden Globes Announce 5-Year Deal
CBS and the Golden Globes ink 5-year deal following ratings boost.
Exclusive: Disney Adds Ally, CarMax as NWSL Sponsors as Season Kicks Off
This is the first year of a new $240 million media rights deal for women's soccer.
Not All Performance Marketing Tactics Are Created Equal
Marketers are trading traditional channels for shiny new performance tools.
CBS, WBD ‘Essentially Sold Out’ Men’s March Madness Ads in Biggest Year Yet
CBS and WBD have huge year for Men's March Madness ads sales.
How a Team of Women Pulled Off Tubi’s Groundbreaking WNBPA Documentary
Presented by Puma, Shattered Glass highlights four WNBA MVPs.
Exclusive: NWSL Tells Fans to ‘Keep Up’ Ahead of 2024 Season in New Creative
The new NWSL campaign comes from agency Cartwright.
Rob McElhenney Is Doing ‘More Better’ and Knows Exactly How Always Sunny Will End
ADWEEK’s 2024 Media Visionary launches More Better Industries, a full business ecosystem of production, marketing and investment.
Q&A: Nielsen’s CEO on Rolling With Massive Changes in 2024
From Nielsen One to the delayed sunsetting of industry currency.
2024 Oscars Ratings Get ‘Kenergy,’ Growing to 19.5 Million Viewers [UPDATE]
The 2024 Oscars hit a four-year high in ratings.