Warner Bros. Discovery Blocked From NBA Media Deal by Amazon
Warner Bros. Discovery and NBA have different definitions of 'match' as basketball seeks a streaming future with Amazon.
Exclusive: 6 Ad Companies Accuse Pluto TV of Exploiting Programmatic Auctions
EXCLUSIVE: Buyers accuse Paramount-owned FAST platform of tricking their algorithms into spending too much.
Travel Publisher Lost In Acquires BuzzFeed’s Bring Me! Franchise
Lost In's purchase of Bring Me is the second step in a broader roll-up strategy from the founders of Jukin Media.
Exclusive: Disney and Mecenas Renew Agreement to Build Multicultural Content
Disney and Mecenas partnership continues push to reach multicultural audiences.
Exclusive: TelevisaUnivision Sells Out Copa América Ads With an Assist From Lionel Messi
TelevisaUnivision sold out its Copa América ad inventory thanks to growing U.S. soccer fandom and dream matchups.
Streaming Is the Star of a Reported $76 Billion NBA Media Rights Deal
The $76 billion NBA media rights deal between ESPN, Amazon and NBC Peacock gives the league a way to target fans.
Get Your Brand In on the Ground Floor of Real Estate Entertainment
How marketers can work with influencers in the property space, whether realtors, mortgage brokers or other DIY social stars.
How Roku and Formula E Set the Pace for Sports Streaming
Roku helped viewers discover the Formula E's sports streaming content while also waving in advertisers and NFL and MLB fans.
Tobin Heath and Ally Kickstart ION’s NWSL Coverage
Soccer star and RE—CAP Show host Tobin Heath will contribute Ally-sponsored segments to ION NWSL broadcasts.
Netflix Goes Big at Cannes With Help From Bridgerton and Squid Game
Netflix ad boss Amy Reinhard is planting the streamer's flag in the sand after a buzzy upfront season.
Why the US Is the Next Step in Wrexham Women’s Team’s Rise
Ally and Disney help Rob McElhenney and Ryan Reynolds bring the Wrexham women's soccer team to LA and Portland.
Amazon Live and GroupM Give Shoppable TV a Shot in the Arm for Brands
In 2023, more than 1 billion viewers in the U.S. and India watched Amazon Live streams.
How the NBA Finals Made $76 Billion Media Rights Seem Like a Bargain
NBA ad effectiveness is making a $76 billion media rights deal look like a steal.
Disney Debuts New ‘Advergames’ and Shoppable Ads Across Its Portfolio
Disney's new gaming and shoppable ad products aim to make CTV ads more engaging.
Roku Shifts Its Approach and Opens Up Data to the Programmatic Ecosystem
Opening up to more demand would likely lead to more dollars flowing through Roku Exchange.