Leadership & Talent
Kellanova Names IPG Global Creative Partner on Priority Brands
CPG giant appoints Tombras its U.S. creative agency on smaller brands.
4 Havas Agencies Stripped of B Corp Status Over Shell Contract
The move follows complaints by Clean Creatives and a coalition of B Corp-certified firms.
Arthur Sadoun Explains Why Publicis Groupe Raised Its 2024 Guidance
The holding company is projecting 5% to 6% growth this year.
WPP Names InfoSum Chairman Brian Lesser the Global CEO of GroupM
He succeeds Christian Juhl, who is moving into a corporate WPP role.
Mark Read and Rob Reilly on WPP’s Creative Reputation and Its AI Offering
Why it's putting its creative offering 'front and center.'
Ogilvy and Fitzco Are Connecting People and Driving Business Through DEI Efforts
The programs enhance communication within the agencies as well as inform the work.
Here’s Why You Shouldn’t Bring in the Design Team at the 4th Quarter
A case study from The Martin Agency on how to set up great design for great success.
Fila Is Italian, As Chic ‘Bellissimo’ Ad Reminds Us
"Bellissimo" campaign continues Fila's strategy of digging into its Italian roots and hyping its fashion and athletic bona fides concurrently.
Hershey Chooses Dedicated Publicis Team After a US Media Review
MiltonONE will handle confectionary and snack foods.
Colle McVoy Picked to Lead Creative and Media for American Signature Furniture
The agency won two separate pitches from the furniture retailer.
Häagen-Dazs Will Make Its Super Bowl Debut in 2025
The effort will be led by new U.S. creative agency partner nice&frank.
3 Tips From Ad Agency Leaders on Adding a Media Department
Shops must invest in expert-level talent—and it's crucial to hire leaders with both strategic and tactical skills.
Effie Case Study: How McDonald’s and W+K NY Executed the Cactus Plant Flea Market Happy Meal
The brand and agency leaned on fan truths to make a cultural moment.
10 Private Equity Firms Ad Agencies Should Watch
Tracking the private equity firms investing in ad agencies and advertising-adjacent companies.
The Real Reason We Go to Cannes
The annual festival of creativity is a time to feel what it’s like to belong to this industry.
Ad Agency Finances 101: What New Founders Should Know
Despite doing great work, one pain point is how to pivot from being an employee to being a business owner.
