This article analyzes AI ethics from a distinct business ethics perspective, ie,'ordoliberalism
2.0.'It argues that the ongoing discourse on (generative) AI relies too much on corporate self-
regulation and voluntary codes of conduct and thus lacks adequate governance
mechanisms. To address these issues, the paper suggests not only introducing hard-law
legislation with a more effective oversight structure but also merging already existing AI
guidelines with an ordoliberal-inspired regulatory and competition policy. However, this link�…

In May 2023, the Federal Trade Commission and the US Department of Justice (" DOJ")
ordered Amazon to pay a $25 million civil penalty. 1 The cause? Despite filing deletion
requests to Amazon, customers learned that the company had illegally retained their voices
and geolocation data. 2 Rather than feigning ignorance, Amazon took the position that it
actively knew its actions contravened federal privacy law. 3 Yet, the company justified its
decision by claiming that these voice recordings helped improve their technology's response�…

Abstract Passed in 2014, the Marco Civil da Internet (MCI/The Brazilian Internet Bill of
Rights) is a landmark in 21st century governance, both for Brazil and internationally. It
codifies ten principles developed by the country's Internet Steering Committee in the
constitution, including network neutrality, freedom of expression and privacy, to define and
grant strong civil rights for citizens both online and off. Using these principles as a
framework, this Strategic Paper surveys the implementation of the MCI, as well as a host of�…