A paradigm for developing better measures of marketing constructs
GA Churchill Jr�- Journal of marketing research, 1979 - journals.sagepub.com
GA Churchill Jr
Journal of marketing research, 1979•journals.sagepub.comA critical element in the evolution of a fundamental body of knowledge in marketing, as well
as for improved marketing practice, is the development of better measures of the variables
with which marketers work. In this article an approach is outlined by which this goal can be
achieved and portions of the approach are illustrated in terms of a job satisfaction measure.
as for improved marketing practice, is the development of better measures of the variables
with which marketers work. In this article an approach is outlined by which this goal can be
achieved and portions of the approach are illustrated in terms of a job satisfaction measure.
A critical element in the evolution of a fundamental body of knowledge in marketing, as well as for improved marketing practice, is the development of better measures of the variables with which marketers work. In this article an approach is outlined by which this goal can be achieved and portions of the approach are illustrated in terms of a job satisfaction measure.
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